Increasing the quality and quantity of data traffic to your website through organic search results is the main reason why search engine optimization (SEO) should be a key component of your inbound marketing strategy. In a competitive environment, it is more decisive than optional to judge high in search engines. 70% From the links search users, on the click, are organic – not paid, and 60% of all clicks go to the three best organic search results. Finding and correcting SEO errors can certainly increase your chances of being higher in SERPS.
If it has become difficult for you to get attention in search engines, this may be because your website is not properly optimized for the search and of course you unknowingly make the following errors:
1. Keyword filling
It is true that keyworld -rich content can help you increase your position in SERPS. However, Keyword fillingAn unhealthy practice to manipulate the ranking of a website in the search by using keywords unnatural and excessively can actually affect your SEO efforts. In addition, your audience will not enjoy unnatural content with keywords. In addition, the overuse of your targeted keywords of search engines is registered as a spam. Therefore, optimize your content with important keywords in a very natural and user -friendly way.
2. Use false keywords with false keywords
Only a few companies actually implement the right one Keyword research and targeting. One of the common SEO errors that make marketers is the neglect of the preference of users and search engines for long-tail keywords. In Keyword research, it is important to understand the terms that their potential customers could use to search their products and services on the Internet. Irrelevant and generic keywords that attract visitors who are not interested in what they offer are not useful.
3 .. compromising connection quality
Link building is one of the most important elements in the SEO mix. With Link Building man, the amount often confuse with better SEO results. However, it is a mistake to concentrate on the connection quality instead of the connection quality. A link from a reputable blog, for example hubpages.com, is much better than a lot of straight-line directory links that indicate your website. So make sure that you link relevant, relevant, relevant websites that have a solid call on the web to increase your chances.
4. Create content of low quality
The quality of your content is important both from readers and from the perspective of the search engines. It is not a good idea to ignore the interests of visitors and generate content from search engine bots.
Taking into account the advantages, it is worth investing in the generation of optimized, valuable and original content. High-quality articles and blog posts not only help you with SEO, but also lead to more leads and conversions.
Related: The nine ingredients that make great content
5. Forget about title tags and meta descriptions
Meta tags are an essential element of the SEO and serve as the function of advertising copy, which the SERPS reader moves to their website. Writing readable and appealing descriptions with important keywords can improve the performance of a website and its content with regard to the click rate and the impression volume. So do not skip them in your SEO strategy.
6.
Broken links not only annoy their readers, but also affect their SEO. Deletion, false new managers and changes to the URL structure are some reasons why broken links exist. You can use tools like broken link -checker To identify links that may harm your ranking.
There is no link when it comes to surpassing your competitors in SEO. Optimizing your website with a white hat approach is the only way to achieve long-term success. Some of the basic SEO errors are described above that make companies that have a negative impact on their SEO and general online marketing efforts. Now is the time you should consider repairing you if you want to secure a higher position in the SERP.
REACH FIRST is an Edmonton-based agency for digital marketing that offers a complete selection of online marketing competence, including results-oriented search engine optimization services. Feel free to plan free advice and get a copy of how we can market and expand your company with innovative approaches for digital marketing.