Wordpress

When I started my first email marketing campaign for a small WordPress shop, I was overwhelmed. I had hundreds of tools to choose from, each claiming to be the best. But here’s what I really wanted: something affordable that wouldn’t waste my time learning, a tool that actually works, and something that wouldn’t surprise me […]

I started my first WooCommerce affiliate program incorrectly. I created a spreadsheet, manually emailed affiliates, and manually calculated commissions at the end of each month. Three months later, I had 12 partners, four spreadsheet errors, and one frustrated payout that went to the wrong person. That was the moment I realized I needed a real

I set up a push cart for a thrift store customer last month. Every item in the inventory was unique. Think vintage leather jackets, handmade boxes and upcycled furniture. All different prices. The owner watched as customers browsed, added something they liked, and then left the shopping cart page. When they returned, this unique item

I had a client with four stores spread across the city. They had a Google Maps widget on their website, but customers still called and asked what neighborhoods they were in. The map wasn’t the problem. The problem was that Google had no idea their stores existed at these addresses. Basically, they had no schema

A few years ago I helped a friend set up a fundraising page for her animal rescue. Like most people, she went straight to GoFundMe. It was familiar, easy to set up, and seemed like the obvious choice. At first it worked well. Donations came in and she was grateful. But as her campaign grew,

Starting an online business doesn’t necessarily mean you have to manage inventory, handle shipping, or deal with customer returns. One of the smartest ways to make money online is to set up an Amazon affiliate store with WordPress. Plus, it’s a lot easier than you might think. But setting up your first affiliate store can

A customer once called me because I was panicking. They had received a legal letter claiming that their website violated the Americans with Disabilities Act. Your contact form didn’t work with screen readers. It’s that simple. Here’s the thing: over 4,600 ADA website lawsuits (Americans with Disabilities Act Standards for Accessible Design) were submitted in

A client once asked me to add a quote request form to their consulting page. However, they were worried that it might make them look like spam. “Won’t people think I’m just trying to get their email?” she was worried. She was right. I’ve seen citation forms that feel like traps. For one thing, many

My customer’s online shop experienced a loss in sales. Customers were abandoning their carts and I couldn’t figure out why. Then I downloaded the site on my phone during lunch. Loading took eight seconds. I stared at a blank screen until the homepage appeared. I checked the backend and found that the website does not

One Saturday afternoon I spent three hours copying form submissions into Word documents. A customer needed professional invoices for every quote request. So I copied data from 27 form entries, formatted each one, saved it as a PDF, and emailed them one by one. My back hurt from sitting, my eyes stung from staring at