For a long time we defined SEO success in terms of rankings and traffic. If you’ve gotten to the top of the search results and brought people to your website, you’ve done your job. This approach worked when discovery was linear and search engines were the primary gatekeepers. But modern search behavior doesn’t stop at […]
Why your product is your most important SEO asset • Yoast Read More »
Most SEO strategies are based on one goal: getting people through the door. This typically means driving traffic to the site, ranking for high-volume keywords, and attracting new users. But what happens after someone signs up or makes a purchase? This part of the funnel is often ignored. SEO doesn’t stop with acquisition. It can
How Brands Can Drive Post Conversion • Yoast Read More »
SEO expands in 2026, does not change. Traditional search is still important, but SEO now includes AI-driven discovery, social platforms and chatbots. The principles are the same, such as clarity, structure, authority and relevance, but the platforms are multiplying. We surveyed 59 SEOs to find out how they’re dealing with these changes. Some have less
7 Things We Learned from the SEO Industry • Yoast Read More »
Search and AI news you can use (Marie’s newsletter) In this episode, I’ll share the top five things I discussed with clients this week. I’m finding that playing around with some of these new features of Gemini, especially Gemini in Chrome, has led me to an existential crisis! The internet is changing so quickly and
The Agentic Web is Here: 5 AI Shifts I Discuss with Clients About AI Search Read More »
Hello! 👋 This started with a short post about why I’m moving my newsletter back to my blog and eventually turned into a full-length article with my thoughts on the value of blogging today. In the 14 years I have been writing my newsletter, it has undergone many changes. I want to share my thoughts
I’m rethinking blogging – Marie Haynes Read More »
AI is changing search and rewriting the rules. If your brand isn’t visible in AI-generated responses, you have a bigger problem than just traffic. You’re missing out on trust, credibility, and customers who now expect AI to recommend the best options everywhere. We see that traditional SEO is no longer enough. These days, it’s possible
5 Ways to Improve Your AI Brand Visibility (With Yoast AI Brand Insights) • Yoast Read More »
We launched Yoast’s SEO Task List in December to give you a clear, actionable to-do list for your website’s SEO. In this update, we added two new tasks, improved navigation to fixes, and fixed a bug that caused tasks to appear in the wrong language. A quick summary: What does the to-do list do? The
Three new tasks, better navigation and a bug fix in the Yoast SEO task list • Yoast Read More »
I really enjoyed this interview with Sundar Pichai from John Collison and Elad Gil from Stripe. Here are the 5 most interesting things I learned. 1. Search will still exist in the future, but much of it will be agent-based Sundar was asked if agents will replace the search. He said: “If I fast forward,
What I learned from Sundar Pichai’s latest interview about the future of search and AI Read More »
Eligible Yoast customers can participate now a free Yoast AI Brand Insights scan and receive a personalized report showing how ChatGPT, Perplexity and Gemini view your brand. Your brand is part of the AI ​​conversation, whether you monitor it or not. Yoast AI Brand Insights, part of the Yoast SEO AI+ plan, gives you insight
See how your brand appears in AI-generated responses for free • Yoast Read More »
You’ve worked hard to create your product catalog. The last thing you want is for AI tools like ChatGPT or Google Gemini to inaccurately describe your products to potential customers. AI tools don’t crawl your entire store like a search engine. They quickly grab whatever they can find and fill in the gaps. For a
Give the AI ​​a map to your best products • Yoast Read More »