SEO

Link building is the practice of obtaining links from other websites to your own. These links act as a trust and authority signal to search engines and help your pages rank higher in search results. Quality counts more than quantity. A few relevant, high-authority links are far more valuable than many low-quality links. The focus […]

Today we’re introducing an improvement to Yoast AI Brand Insights, part of the Yoast SEO AI+ package. You can now scan how your brand appears in responses generated by Perplexity at no additional cost, in addition to ChatGPT. This builds on our mission to help marketers, bloggers and business owners understand how their brand is

Since launching in June, we’ve been rolling out our integration with Google’s Site Kit. Every Yoast SEO Premium customer now has access to it. The update brings key insights from Google Analytics and Search Console directly to your Yoast dashboard, giving you a clear overview of your site’s performance without having to switch between tools

SEO never stands still, and neither do we here at Yoast. In our November 2025 Yoast SEO Update, our top SEOs, Carolyn Shelby and Alex Moss, broke down the latest changes in search, structured data, and AI. Whether you run an e-commerce store, manage a content-rich website, or just keep up with Google’s ever-changing rules,

Imagine telling that to someone www.mysite.com/blog/myarticle And www.mysite.com/myarticle are actually the same page. To you they are the same, but to Google even a small difference in the URL makes them separate pages. This is where the canonical tag comes into play. In this guide, we’ll explain what a canonical URL is, how URL canonicalization

Did you know that even a delay in page loading speed of up to one second 11% fewer page views? That’s right, you may have the best content strategy and a solid plan to drive traffic, but visitors won’t stay for long if your website lags behind. Page speed is one of the most important

If you’ve been working on your website for a few years, there’s a good chance your site has become a huge collection of posts and pages. As you write a post, you may realize that you have already written a similar article (maybe even twice), or you may feel like you have written something similar

Black Friday is still three weeks away, so it’s time to make the final adjustments. Here’s what to focus on now, based on two Yoast Black Friday coffee conversations with our own lead SEOs, Carolyn Shelby and Alex Moss. Alex explains: “Black Friday is no longer a day, but a season. Now, if you’re not

Structured data helps search engines, large language models (LLMs), AI assistants, and other tools understand your website. Make your content clearer and easier to use across platforms with Schema.org and JSON-LD. This guide explains what structured data is, why it’s important today, and how to set it up properly. Key insights Structured data helps search

The message from this month’s SEO update is clear: AI and data accuracy are changing the way we plan, optimize and measure SEO. This isn’t just a list of updates, but a signal to rethink impressions, content creation, and tools to stay effective. Yoast Senior Marketing Manager Chris Scott moderated the session. Alex Moss and