With EEAT, Google uses all the signals at its disposal to determine whether you are known as a contact point for your topics. In this post, we’ll look at using LLMs to learn more about your EEAT and, better yet, get inspiration on how to improve it. When it comes to being recommended by AI […]
Use Gemini to understand and improve your EEAT Read More »
The end of 2024 was a crazy time SEO-wise, as Google released several major updates at the end of the year (and throughout the holiday shopping season). First we had this November 2024 core updatewhich took over three weeks to complete. Then we had a week off beforehand December 2024 core update rolled out, which
Google December 2024 spam update analysis Read More »
The December core update was a quick update and ran from December 12th to 18th, 2024. Google then released a surprise spam update just days after the core update was completed. It ran from December 19th to 26th. There are many Comments to Barry Schwartz’s article about the spam update, where site owners report significant
Understanding Google’s December updates. Are you affected? If so, what do you do? Read More »
It’s the festive season! Or it’s close to Valentine’s Day, or the start of summer, or… you get the point. People love to celebrate, which is why seasonal content is particularly popular during this time. So should you make an effort to create content for the holidays? We think so! But you should be smart
5 Tips for Creating Good Seasonal Content • Yoast Read More »
The new Yoast SEO Dashboard lets you see how your website is performing at a glance. Instead of searching through pages, you can find all the important metrics in one place. It’s easy to see which posts need attention, where you can improve, and what you need to address first, so you can spend more
Get instant clarity on your SEO with the new Yoast SEO dashboard Read More »
When I help a new customer, it’s always interesting to get a first impression. For example, manually checking the site, scanning the GSC reports, checking third-party visibility tools, triggering an initial crawl of the site, etc. And with large and complex sites, you just never know what you’re going to find. Two recent audits revealed
The SEO importance of finding all subdomains for your website with search visibility Read More »
SEO has changed significantly over the last decade, largely because Google has continually updated its algorithms to improve search results. The goal of these updates is to better understand user intent, reward high-quality content, and discourage manipulative practices. From fundamental changes like Panda and Penguin to more recent updates like the November and December 2024
A Brief History of Google’s Algorithm Updates • Yoast Read More »
We are quickly seeing the Googleization of ChatGPT and the ChatGPTization of Google Search. It’s certainly a fascinating time to be exploring. I cover several new ChatGPT search features announced as part of OpenAI’s Ship-mas. On the eighth day of the ship, OpenAI announced some exciting news about its ChatGPT search product. And it is
Every business owner with a website is looking for ways to stand out in search results. There are many tactics to rank well as a local business, but unfortunately there is no magic bullet. As with most SEO topics, this is a collaborative effort. One way to get noticed is to offer customers up-to-date information
Take charge of your local SEO presence • Yoast Read More »
Do you have a website or do you maintain the website of the company you work for? Of course, to do this right, you need to keep a close eye on your website’s performance. Google offers various tools for collecting and analyzing data from your website. You’ve probably heard of Google Analytics and Google Search
A Beginner’s Guide • Yoast Read More »