SEO

I really enjoyed this interview with Sundar Pichai from John Collison and Elad Gil from Stripe. Here are the 5 most interesting things I learned. 1. Search will still exist in the future, but much of it will be agent-based Sundar was asked if agents will replace the search. He said: “If I fast forward, […]

Eligible Yoast customers can participate now a free Yoast AI Brand Insights scan and receive a personalized report showing how ChatGPT, Perplexity and Gemini view your brand. Your brand is part of the AI ​​conversation, whether you monitor it or not. Yoast AI Brand Insights, part of the Yoast SEO AI+ plan, gives you insight

You’ve worked hard to create your product catalog. The last thing you want is for AI tools like ChatGPT or Google Gemini to inaccurately describe your products to potential customers. AI tools don’t crawl your entire store like a search engine. They quickly grab whatever they can find and fill in the gaps. For a

AI search is changing the way visibility works. Users receive direct answers instead of clicking on links, which means there are fewer chances of driving traffic. In this shift, AI citations are becoming the new gatekeepers, deciding which sources are mentioned in answers. Over the past year, search has shifted from ranking pages to selecting

Google has published a blog post about a new breakthrough in vector search technology called TurboQuant. The potential impact of this technology on search is staggering! TurboQuant is a suite of advanced algorithms that dramatically reduce AI processing size and memory requirements. Their blog post states: “This has potentially profound implications…”especially in the areas of

Yoast’s March 2026 SEO Update is part of our monthly webinar series covering the latest developments in search and AI. This month’s session, moderated by Carolyn Shelby and Alex Moss, covered how AI is changing search, Google’s latest moves, and which brands should be prioritized now. Watch the full recap on YouTube to delve deeper

Imagine a web where a machine fills out your lead forms, buys your products, and negotiates with your backend. While many SEOs are currently arguing about whether to block AI search bots, whether we should call ourselves SEOs or GEOS, or whether we should optimize to get featured in ChatGPT, the reality of the web

For years, SEO followed a fairly predictable formula: create valuable content, optimize for search engines, and compete for rankings on Google. But the way people find information online is changing rapidly. Tools like ChatGPT, Perplexity and Gemini introduce a new layer between users and search engines where answers are generated and synthesized, not just retrieved.

A good XML sitemap acts as a roadmap for your website, guiding Google to all the important pages. XML sitemaps can have a positive impact on search engine optimization and help Google find your important pages quickly, even if your internal linking isn’t perfect. This post explains what they are and how they help you

I enjoyed this interview with Liz Reid, Head of Search at Google, on the ACCESS Podcast with Alex Heath and Ellis Hamburger. Liz has talked a lot about the future of search. Here are the 5 most interesting parts. Will agents eventually do most of the activity on the Internet? Yes, but not all the