Affiliate Marketing

Why every small business should start an affiliate program

Why every small business should start an affiliate program

Running a small business means making every dollar count. You’ve probably spent money on ads or social media campaigns, crossing your fingers and hoping for a return. But what if you could guarantee a return? What if you only paid for marketing? Strictly speaking worked? Let me tell you about affiliate marketing and how it […]

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What I think influencer marketing will look like in 2026

What I think influencer marketing will look like in 2026

Influencer marketing has evolved rapidly in recent years. What started as an experimental channel is now a central part of many marketing strategies. Every year the industry gets louder. More creators. Other platforms. More campaigns. But louder doesn’t always mean better. And as we approach 2026, influencer marketing is entering a new phase. This post

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5 Successful Examples of Referral Marketing (and What Makes Them Work)

5 Successful Examples of Referral Marketing (and What Makes Them Work)

Learn why referral programs actually work. We highlight five successful examples, from Morning Brew to Gymshark, and what you can steal for yourself. I spend a lot of time looking at referral programs. Most are unforgettable. A generic “refer a friend, get $10” offer hidden somewhere in a settings menu that does nothing. But every

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How to develop a referral marketing strategy that converts customers into your sales team

How to develop a referral marketing strategy that converts customers into your sales team

I spent the first two years of my eCommerce journey pouring money into Facebook ads. Some campaigns worked. Most didn’t. And even those who were fine had this unpleasant trait: the moment I stopped paying, the traffic stopped too. Meanwhile, one of my top-performing “channels” wasn’t a channel at all. It was a blogger who

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