Digital Marketing

“Lingering Questions” is one of my favorite parts of the Masters in Marketing newsletter because it’s an opportunity for marketers to talk directly to each other.

In the last five years, the business world has undergone more dramatic change than in the entire previous decade. Just as companies were adapting to ongoing changes in workplace dynamics, consumer behavior and the global economy – all triggered by the COVID-19 pandemic – generative AI emerged. This sent the economy into a shock comparable

Lights are dimmed. Sounds calm. The aerialist spins into the air. Sequins sparkle in the warm light of a followspot and my strange little brain wonders, “What does marketing look like for a traveling circus in which a completely new market is created every other week?”

“I think we are moving into an area where most cosmetic companies operate Are technology companies,” says Maya Smith.

In business, wasting time equals wasting money. Therefore, you need a strategy that is efficient and makes optimal use of your resources. With this in mind, intent-based marketing is an optimal strategy for marketers who want to ensure they are reaching audiences that have a genuine interest in what their company has to offer. But

The newsletter’s future is bright, but it’s a far cry from its postal origins.

When I saw a LinkedIn post from today’s master that said, “The job of marketing is not to increase sales,” I hesitated a little and thought, “She gets it!”

Our expert has some hot takes this week.

It pains me to say this, but: That typo in your last campaign may have confused your audience more busy.

Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine where every customer interaction creates opportunities for expansion. Companies that practice loop marketing – whether through growth marketing strategies, behavioral marketing triggers, or integrated offline marketing touchpoints – transform one-time buyers into active participants that drive sustainable business growth.