Digital Marketing

“It’s no longer enough to be a hospitality business,” says small business owner Shelley Pippin. “You have to be an event company.”

When I first started at HubSpot, I needed a new headshot quickly. So I turned to generative AI tools – and no one had a clue, at least not at first. Love them or hate them, generative AI tools do impressive.

Companies across Canada are investing heavily in social media marketing services, but many are still struggling to achieve results beyond likes, shares and follower counts. While building an audience is important, followers alone do not lead to business growth. The true measure of success lies in generating leads and sales. Modern platforms like Facebook, Instagram,

Build a B2B loop marketing strategy is more than just introducing new tactics – it’s about developing a self-reinforcing system that transforms every customer interaction into comprehensive growth, from initial B2B lead generation to long-term customer expansion.

Healthcare companies vary in size, ranging from wellness centers to doctor’s offices to hospitals. But they all have one important need: They all need to protect any protected health information (PHI) they hold, especially if they engage in email marketing.

Sam Meller is the Head of Social for The hustle and bustle, but we were allowed to borrow them briefly Masters in Marketing, because she makes everything she touches better.

I’m going to say something that might upset a few people, but here it is: I’m still disappointed with most of the welcome emails I receive. Not because I expect every brand to succeed, but because this moment, this very moment, is such a rare opportunity.

There has never been a greater moment in history when brand differentiation has been more important. The channels we relied on for growth are busy and increasingly less effective. And as AI changes the way people search and make purchasing decisions, the race to compete has never been more brutal.

The inbox is having its moment again. Newsletters have made a complete comeback and the rules of the game have become a little… more complicated.

Running a financial services business is about much more than depositing and withdrawing money from accounts – it’s about managing customer trust, regulatory complexity, personalized advice, ongoing service relationships and multi-layered compliance. The challenge? The CRM requirements in the financial services industry are particularly demanding. Companies need to keep tabs on high-value customers, nurture long-term