Digital Marketing

Content mills: the corner of the internet where everyone promises the moon, but most people are in the dark. Authors are offered the opportunity to be supported by editors, develop their writing skills and develop a professional portfolio. Companies are promised quality work that is delivered quickly with minimal investment. I don’t think anyone comes […]

If you are a business owner, you probably know how important SEO is for your business. For those who don’t, SEO is short for “search engine optimization,” the process by which Internet marketers and SEO experts rank a web page in Google search results for keywords relevant to the business and user query. If you’re

Have you seen the video where Mark Zuckerberg talks about the difference between Meta and Apple’s development approaches? For some reason, LinkedIn keeps providing me with a clip from that September 2024 episode of the Acquired podcast. At the start of this segment, Zuckerberg notes that Meta takes a different approach to product strategy than

When shopping online, I abandoned my shopping cart several times for various reasons. Couldn’t make a decision. Waited for a voucher. Was pulled away for something more urgent. But in most cases, the abandoned cart email always piques my interest and motivates me to go back to complete the purchases. Average worldwide Cart abandonment rate

Pinterest offers users an easy way to pin important posts and pages on the web and save them to Pinterest boards. People save all sorts of things on various boards created on the social media site including quotes, recipes, posts, ideas, to-do lists, and much more. If you have the Pinterest plugin activated in your

Social media is one of the most effective marketing channels I have used in my career. In fact, it has consistently been among those with the highest ROI for most companies over the past few years.

As digital marketing becomes more advanced, it is essential for digital marketing agencies to equip themselves with the right tools to achieve their clients’ marketing goals effectively and efficiently. Typically, businesses look for digital marketing services in their area to increase visibility, generate leads, sign up for memberships, or sell products/services. No matter the goal,

Here’s a quick truth. Before writing this article, I stumbled upon this Akin’s Lawssummarize the project structure plans accurately. The funny “law” is: It’s called a work breakdown structure because unless you force structuring, the remaining work will grow until it becomes a work breakdown structure. This law is clear and true! All joking aside,

Alphabet, Google’s parent company, just released YouTube and Google advertising revenue for the fourth quarter of 2019, as well as 2019 net revenue. Net sales for all Alphabet products in 2019 are estimated at $162 billion. Total Google advertising revenue for 2019 is $134.8 billion, while YouTube generated $15 billion in 2019. Alphabet’s annual profit

Strategic digital marketing requires multiple platforms or channels on which a company or brand can present itself and even promote its products or services. But it wouldn’t be wise to just spend money without even considering the return on investment (ROI). To get the most out of starting a new channel, it’s best to first