Digital Marketing

AI search behavior may cause your traffic to drop, but it will also send you higher quality leads. For marketers, this second part is a huge win. According to HubSpot, AI search was the top predictor of purchase intent for CRM software buyers Status of AEO 2026 Report. And there are other insights from the […]

The AEO benefits that matter most to marketing leaders have shifted from theoretical to measurable. As more buyers discover brands through AI tools like ChatGPT, Google AI Overviews, and Perplexity, the teams investing in AEO are now seeing real returns in the form of conversions and long-term authority.

There is a widening gap between what the market says about AI and what we actually hear from customers. The media, the VCs, the AI ​​labs, and influencers have all talked about AI replacing humans, tearing out trusted software, and token maxxing as goals worth pursuing. But leaders of real companies are increasingly asking the

For years, the SEO principle was very simple: earn backlinks, improve rankings, gain clicks. But while AI is changing the way traditional search engine optimization works, a different mechanism determines what content gets seen – and this is the case not Backlinks. They are quotes. The role of citations in AEO is fundamentally different from

As you walk down a suburban street, you may come across a sign. It’s probably messy because of poor formatting and inconsistent font size. Here’s one I saw in Houston.

A few weeks ago I wrote about our vision for the agent age: Agents should be able to run on HubSpot and run HubSpot. I want to dive deeper into what “Running HubSpot” actually means and our latest step toward bringing that vision to life.

If you’re worried about what AI overviews mean for SEO, let me remind you of the featured snippet panic circa 2017. Do you remember how that turned out? At first, bloggers and SEOs balked at these short summaries at the top of the Google SERPs because they feared they would steal all our traffic. However,

Local businesses are investing heavily in digital marketing services to improve visibility and attract qualified leads. Search rankings are often the focus. Many overlook how site speed and user experience have a direct impact on local search performance. The goal of search engines is to provide results that users can access quickly and navigate easily.

Low online sales are rarely due to a single mistake. Most companies struggle with a fragmented strategy that fails to convert visitors into buyers. Understanding why a digital storefront is underperforming requires a look at data, user behavior, and market positioning. Many companies invest in digital marketing services without fixing the fundamental problems preventing a

When I was growing up, MTV’s were the only “Top 10” I cared about Total request live (TRL). When I started working, these were the top 10 results in Google SERP. Now my eyes are turned even higher as we marketers examine how we rank in AI overviews.