Digital Marketing

After years of working with CRM administrators, I’ve learned the biggest difference between CRM platforms that drive sales and those that collect digital dust. The difference is not in the software or the budget, but in the quality of the administration behind it. CRM administration is the operational discipline that determines whether your platform truly […]

A CRM is like a teenager’s diary – full of sensitive information. But instead of school stories and secrets, it stores contact records, purchase histories, support conversations and, for some, health information or payment details. Without proper CRM compliance, someone on your team could be doing something risky with that data right now. And it’s

As AI search changes the way customers discover and evaluate brands, tools like Profound are becoming increasingly important to help marketers measure the visibility of AI-generated answers. However, as budgets tighten, new AI visibility capabilities emerge, and integration requirements increase, many teams are actively looking for alternatives to Profound AI.

The aim of running Google Ads is to generate leads. It should drive measurable growth. However, many companies still struggle to achieve results. The problem is rarely the platform itself. This is how campaigns are planned, structured and optimized. Many companies invest heavily but miss important fundamentals that impact performance. If your campaigns aren’t producing

Knowing how to rank in search engines and how to rank in AI search results are now two different games.

If you want to know how to get your site indexed by ChatGPT, I’ll show you, but first I want to be clear: other articles on this topic confuse “being indexed by” with “appearing in” ChatGPT – and that’s not the same thing. Be indexed by ChatGPT means that OpenAI’s search crawler discovered your page

AI search interfaces are changing the way content is displayed and cited. Pew Research Data from 2025 found that about one in five Google searches returned an AI-generated summary, with 88% of those summaries citing three or more sources. Bains Research 2025 found that about 80% of consumers rely on zero-click results for at least

Schema markup for AEO helps response engines understand a website. The schema is readable by AI crawlers because it is added to a website’s HTML. It allows SEO professionals to add additional context and map elements without overwhelming the frontend or website users. This additional context provided by the schema reduces ambiguity and increases the

AI email marketing tools: Our top picks for 2026

Customer relationship management systems (CRM) have become the foundation for effective email marketing. For teams learning how to use a CRM for email marketing, the key is connecting contact data, segmentation, automation and measurement into a single, cohesive workflow.