Wordpress

A few years ago I helped a friend set up a fundraising page for her animal rescue. Like most people, she went straight to GoFundMe. It was familiar, easy to set up, and seemed like the obvious choice. At first it worked well. Donations came in and she was grateful. But as her campaign grew, […]

Starting an online business doesn’t necessarily mean you have to manage inventory, handle shipping, or deal with customer returns. One of the smartest ways to make money online is to set up an Amazon affiliate store with WordPress. Plus, it’s a lot easier than you might think. But setting up your first affiliate store can

A customer once called me because I was panicking. They had received a legal letter claiming that their website violated the Americans with Disabilities Act. Your contact form didn’t work with screen readers. It’s that simple. Here’s the thing: over 4,600 ADA website lawsuits (Americans with Disabilities Act Standards for Accessible Design) were submitted in

A client once asked me to add a quote request form to their consulting page. However, they were worried that it might make them look like spam. “Won’t people think I’m just trying to get their email?” she was worried. She was right. I’ve seen citation forms that feel like traps. For one thing, many

My customer’s online shop experienced a loss in sales. Customers were abandoning their carts and I couldn’t figure out why. Then I downloaded the site on my phone during lunch. Loading took eight seconds. I stared at a blank screen until the homepage appeared. I checked the backend and found that the website does not

One Saturday afternoon I spent three hours copying form submissions into Word documents. A customer needed professional invoices for every quote request. So I copied data from 27 form entries, formatted each one, saved it as a PDF, and emailed them one by one. My back hurt from sitting, my eyes stung from staring at

I wanted to create an online community for my photography clients. Nothing fancy – just a place to share their work, ask questions and socialize. I spent three days comparing platforms. There are tabs everywhere, tables with functions, test accounts whose passwords I have forgotten. Each option had the same problem: I would be renting

I created 10 lead magnets for my SEO company. Checklists, quizzes, calculators, you name it, I created it. People have signed up. But conversion rates? Terrible. So I optimized emails, created drip sequences, and re-wrote subject lines. But nothing worked. Then I sent a simple WhatsApp message to a prospect I met at an event.

I learned something brutal about ecommerce plugins the hard way. A customer commissioned me to set up his online shop. I chose an eCommerce plugin with great templates and drag-and-drop product pages. The demo looked great. Two months after launching, they called frustrated. Sales were happening, but they had no idea who was buying, why

I spent three hours creating a wedding cost calculator for a client. I opened a spreadsheet, recorded the math, then stared at WPForms wondering how to translate my formulas into field IDs. Unfortunately, I made a mistake twice when calculating the venue. The catering bill broke when I added the number of guests. Then I