Wordpress

I created 10 lead magnets for my SEO company. Checklists, quizzes, calculators, you name it, I created it. People have signed up. But conversion rates? Terrible. So I optimized emails, created drip sequences, and re-wrote subject lines. But nothing worked. Then I sent a simple WhatsApp message to a prospect I met at an event. […]

I learned something brutal about ecommerce plugins the hard way. A customer commissioned me to set up his online shop. I chose an eCommerce plugin with great templates and drag-and-drop product pages. The demo looked great. Two months after launching, they called frustrated. Sales were happening, but they had no idea who was buying, why

I spent three hours creating a wedding cost calculator for a client. I opened a spreadsheet, recorded the math, then stared at WPForms wondering how to translate my formulas into field IDs. Unfortunately, I made a mistake twice when calculating the venue. The catering bill broke when I added the number of guests. Then I

I kept my Blogger blog alive for seven years while I watched Google sink one feature after another. First they killed Google+ comments. Then the FeedBurner statistics became useless. Custom domains are more difficult to manage. Each year brought another “update” that removed something I needed. The final wake-up call came when I realized the

I had 47 unanswered messages in my WordPress contact forms. Then a customer emailed: “Why don’t you have WhatsApp? I’ve been waiting for a reply for 3 days.” That hurt. You see, most of my customers, and I’m sure yours too, already use WhatsApp more than ten times a day. They check it more than

I almost lost a client before I even started working with them. They ran a tourism business in Namibia and needed their website in English, Chinese and German. I chose a translation plugin based on its 5-star reviews. Three hours later the website crashed and the booking system was crippled during peak season. This mistake

At 11pm I was staring at my screen and writing WooCommerce product description number 47. “This stylish blue hoodie is made of high quality fabric…” My brain felt like mush. Every description sounded exactly the same. I also had 23 more products to finish before the client’s store opened tomorrow. That’s when I realized that

I created a photography website for a client. Since photography websites are supposed to be visual, I thought this would be a no-brainer. After all, the point is to add as many images as possible in a small space, right? So I added sliders and full-page popups and then added alt text to make everything

When I set up my first online store, I thought that a great WooCommerce store was enough. I had clean product pages, great photos, and prices that people couldn’t argue with. But sales were slow. Then a friend asked me, “Are your products showing up on Google Shopping?” They weren’t. Not on Facebook or Instagram.

When I started my SEO agency, the noise in the industry was deafening. Every company spread the same message: “Join our email list!” Prospects were drowning in newsletters they never asked for and building a list seemed impossible. I had to stand out and show that we were different. We didn’t want to smother inboxes