Wordpress

I recently looked up my Facebook posts from 2015. I shouldn’t have done that. The grammar was rough. The photos were blurry. A post was just a link with no context. I looked at it and thought, “I’m not doing much better.” As an SEO professional, it always felt like a chore that I was […]

I had a client who had been running the same HTML website for seven years. She couldn’t update her homepage without editing the raw code. Even simple things like adding blog posts were a problem. And every time something needed to change, she had to call a developer. Converting this website to WordPress changed everything.

An online magazine client came to me with a problem: He had 50,000 monthly readers but couldn’t figure out how to convert traffic into sales without impacting the user experience. They had tried a few paywall experiments, but each one felt cumbersome. The setup was either too restrictive or extremely complex. So they asked me

A few months ago I noticed something strange. My contact form was overflowing with dozens of entries from the same three countries every day. None of them were potential customers. All of them were junk. I quickly set up CAPTCHA to help with this. This only slowed things down but didn’t stop them completely. What

A client called me last year and wanted to create a kitchen appliance review site. They had used a generic WordPress theme, installed WooCommerce and hit a wall: nothing looked professional and it didn’t feel designed for it review. Most importantly, visitors had no opportunity to provide their own feedback. They needed a topic that

When I started my first email marketing campaign for a small WordPress shop, I was overwhelmed. I had hundreds of tools to choose from, each claiming to be the best. But here’s what I really wanted: something affordable that wouldn’t waste my time learning, a tool that actually works, and something that wouldn’t surprise me

I started my first WooCommerce affiliate program incorrectly. I created a spreadsheet, manually emailed affiliates, and manually calculated commissions at the end of each month. Three months later, I had 12 partners, four spreadsheet errors, and one frustrated payout that went to the wrong person. That was the moment I realized I needed a real

I set up a push cart for a thrift store customer last month. Every item in the inventory was unique. Think vintage leather jackets, handmade boxes and upcycled furniture. All different prices. The owner watched as customers browsed, added something they liked, and then left the shopping cart page. When they returned, this unique item

I had a client with four stores spread across the city. They had a Google Maps widget on their website, but customers still called and asked what neighborhoods they were in. The map wasn’t the problem. The problem was that Google had no idea their stores existed at these addresses. Basically, they had no schema

A few years ago I helped a friend set up a fundraising page for her animal rescue. Like most people, she went straight to GoFundMe. It was familiar, easy to set up, and seemed like the obvious choice. At first it worked well. Donations came in and she was grateful. But as her campaign grew,