At Yoast, our mission is “SEO for everyone” and we believe Shopify merchants can benefit greatly from SEO. That’s why we developed an app to help you attract more people to your online store: Yoast SEO for Shopify. This app stands out from the crowd because we developed it with a team with years of SEO experience. But how does it attract more people to your store? And what can you do with it? Here we explain why Yoast SEO for Shopify is the best solution for your online store!
First, a note about SEO
The success of your online store requires a lot of work. No magic bullet will get you lots of customers without you having to do anything – and you shouldn’t trust those who claim it. We sometimes refer to SEO as “seriously heavy optimization.” Holistic SEO takes time and effort; It’s that simple.
Tools like Yoast SEO for Shopify make it much easier to turn your store into a success story, but it still requires sweat and tears. You need to write and improve your product content and continually monitor whether what you are doing is working. If not, you should adjust course and try again.
Over time, Shopify merchants like you will learn the tools, the content, your audience, and understand what works and what doesn’t – experience will help you on your commercial journey.
No single app can guarantee instant top rankings and eCommerce success. Instead, it acts as a valuable resource to support you in your endeavors. Thorough keyword research, optimizing product descriptions, improving website user experience, and building quality backlinks are all essential tasks that improve visibility.
That being said, we designed Yoast SEO for Shopify to be a helpful guide—a personal SEO assistant, so to speak—to help you achieve your goals.
Here’s what you can expect when you install Yoast SEO for Shopify.
We are SEO experts
For almost 15 years, Yoast has been developing products that help people with WordPress websites with their SEO. With over 13 million active installs and websites ranging in size from your local bakery to some of the most popular and largest websites in the world, we’re not afraid to call Yoast SEO the #1 SEO plugin for WordPress.
You may be wondering what this has to do with you as a Shopify merchant. Well, we built our Shopify app using all the insights and SEO expertise we’ve acquired over the years – and that’s a lot!
This experience resulted in an app that handles much of the technical SEO stuff for you. For example, the latest best practices for Meta Robots instructions, structured product data, how to correctly set indexing controls for paginated states, and all the nuances of how different Open Graph and SEO settings work together.
What does it all mean? The takeaway is that these settings are important in determining how high you rank in search results. We are also in close contact with Google and work with them regularly. This makes it easy for us to stay up to date with the latest SEO developments. This helps us continually improve our app to ensure you stay up to date with the latest SEO changes.
We develop innovative Shopify AI features
Like our WordPress plugin, Yoast SEO for Shopify also has amazing AI features. We’ll start with ours Award-nominated feature The Yoast AI Generate feature helps you quickly generate titles and meta descriptions. We will also expand Shopify with additional functions later.
Yoast AI Generate is easy to use and greatly improves your Shopify SEO work. By clicking the “Use AI” button, the tool will generate five titles or meta descriptions based on the content you are working on. Choose the one you like and save your work. If you are not satisfied with the options, simply generate five more. Of course, you can always adjust them before applying them. Here are instructions on how to use the Generate AI feature in Yoast SEO for Shopify.
This is just the beginning of how you can harness the power of generative AI to improve your Shopify store!
We’re making it easier to change Shopify themes
When you install an SEO app, it has to change your online store and design. Don’t worry, this is normal. Depending on the other apps you’re running, some other changes have already been made to your theme files.
Unfortunately, many of the new apps you install apply their changes to what’s already there. This is why eCommerce stores often have mismatched, incorrect, and missing (SEO) code pieces, especially if you have used multiple apps in the past.
The Yoast SEO for Shopify app is smart. It conditionally removes potentially conflicting code and outputs its own code cleanly rather than enforcing it over pre-existing code. The app will also help you clean up your store when you delete it, if you wish.
Our structured data is comprehensive
Structured data helps Google and other search engines better understand your pages, which has a positive impact on your rankings. Our structured data approach does an excellent job of linking and describing products and pages. We do not output “parts” of structured data. We link the structured data and output it in a way that minimizes conflicts and overlaps. Of course, you can decide which parts you want to turn on or off.
Our developer documentation provides further technical insight into implementing our schema-structured data.
We support Shopify review apps
Structured data also allows your customers’ reviews to appear in search results. This is important if you have an online store. It shows other (potential) customers that you are trustworthy and increases their chances of visiting your website. That’s why we support many review apps on Shopify.
We process the structured data for your ratings and reviews so that these reviews appear in search results. We currently support several review apps, including some of the most popular in the Shopify App Store, such as Judge.me, Look, Ali Reviews, and Opinew.
Yoast SEO offers a lot of control
With Yoast SEO for Shopify, you decide how your titles and meta descriptions are set up per content type. This allows you to display your titles and meta descriptions consistently in search results. We integrate directly with Shopify to give you control on a per-post, page, or product basis at an individual level. Our app gives you this page-level control, so you can make these changes per page or product you’re working on.
We help you create high-quality content
Content is a key element in SEO. Google takes every opportunity to remind the SEO world of the importance of quality content. To get started and stay ranked, you need to keep producing great content. Content that is easy to understand for website visitors and search engines. That’s why readability is important when creating content for your product pages and blog posts. Writing quality blog posts and creating great product descriptions should always be a priority.
It is important to conduct keyword research for your online store and keep the flow of new content flowing. The right content helps search engines like Google understand what your website is about, helping them direct the right audience to your pages. Perhaps more importantly, providing them with quality content strengthens your relationship with your audience. Yoast SEO for Shopify is the SEO solution that gives you direct feedback on the content you write to improve it for website visitors and search engines.
To help you find high-quality keywords to rank for, we’ve built an integration with the leading online marketing platform SEMrush. Our content dashboard shows you which articles and product pages need optimization so you always know what to do next.
We understand content in 20 languages
Yoast SEO is the best app to understand content written in your language and give you direct feedback. Currently this is possible in 20 different languages: English, Dutch, German, French, Russian, Italian, Spanish, Swedish, Portuguese, Polish, Arabic, Hebrew, Hungarian, Norwegian, Turkish, Czech, Japanese, Greek, Slovak and Indonesian. Remember that we can only provide an analysis of the language set for the topic.
There are many SEO apps that focus on the English language. Thanks to our team of linguists, we can give you feedback on your content in any of the languages mentioned above! With Yoast SEO, you have an SEO app that helps you write great content (in the language of your choice) and does a lot of the technical SEO for you.
See how content appears in search and social networks
Our search and social media presence tools are essential for understanding how your products and content appear on other platforms. They allow you to make your content shine and help it reach the audience you are looking for. The Search Appearance section previews how your content will look on Google, and the Social Appearance section offers the same for platforms like Facebook or X.
Yoast SEO for Shopify has a bulk editor
The bulk editor feature in Yoast SEO for Shopify, currently in beta, is useful for efficiently managing and optimizing the SEO of multiple pages. It allows you to update titles, meta descriptions, and more on multiple pages at the same time. Of course, this can save Shopify merchants time compared to manual, page-by-page edits.
Here are some of the items you can edit in the bulk editor using the provided CSV file:
- SEO title
- Meta descriptions
- Focus on keywords
- Related keywords
- Canonical URLs
- Robot meta tags
- Social media titles and descriptions
- Schema-structured data page and article types
In conclusion
There are many SEO apps for your Shopify store. And it’s up to you which one is best for your specific needs. We hope this article gives you more insight into our Shopify SEO app’s features and how it can help you improve those rankings! To learn more about our app, visit our Yoast SEO for Shopify Page.
Edwin is an experienced strategic content specialist. Before joining Yoast, he worked at a top web design magazine, where he developed a strong understanding of how to create great content.
