Tying your brand voice to a specific person or an actual person – whether real or fictional – helps creative teams better understand the voice you’re aiming for. And it can also be a valuable way to create better content prompts for generative AI programs.
So who should you use as inspiration?
An infographic (below) from The creative marketer offers 100 characters to define your brand voice.
It divides characters into 12 common roles: Innocent, Sage, Explorer, Ruler, Creator, Caretaker, Lover, Hero, Everyman, Wizard, Fool, and Outlaw.