Do marketers communicate to their stakeholders when they use artificial intelligence tools to create content? How often do marketers use AI to create content? How do marketers think AI will impact their work in the future?
To find out Filestage carried out a survey in December 2023 among 266 marketing professionals who either freelance or work as employees for brands, agencies, production companies or startups.
About 77% of marketers who work for agencies say They have communicated to their stakeholders that they are using AI to create content. However, only 46% of marketers working for production companies say they have communicated to their stakeholders that they use AI to create content.
About 38% of marketers working for startups say they use AI to create content on a daily basis; Only 11% of marketers working for established brands say they use AI to create content on a daily basis.
About 83% of marketers believe AI will have a positive impact on their productivity. Nearly a third (32%) of marketers believe AI will have a negative impact on their self-esteem.
About the research: The report based on data from a December 2023 survey of 266 marketers who either freelance or work as employees for brands, agencies, production companies or startups.