I’ll be honest: I don’t know anything about an “AI target group” or audience acquisition via AI.
However, I want to learn as I recently started working with a local pole gym in my neighborhood.
I would like to help attract new students. So, dear reader, we will learn about AI audience targeting, its benefits and helpful AI audience tools together.
Let’s go!
Table of contents
What is AI audience targeting?
After some research, I discovered that AI audience targeting is the use of artificial intelligence to find and engage with a specific group of potential customers (your audience).
Specifically, AI audience tools examine audience behavior, interests, regional preferences, and demographics to guide marketing strategies and content.
Benefits of using AI for target groups
Using AI targeting tools can help improve many aspects of a marketing strategy.
Personally, I’m most interested in how it can help with advertising, content and customer retention as these are most important to me as I help my neighborhood business.
Advertising
AI audience tools would be most helpful in advertising as they could analyze large amounts of data in seconds, allowing me to draw conclusions faster, decide on my advertising strategy and pivot quickly when necessary.
As I said, the company I work with is a pole gym. An AI audience tool would help me quickly figure out how our audience behaves, where they search for pole fitness content, and what platforms they visit.
From there, I can develop a promotional strategy tailored to them, increasing the studio’s visibility and attracting more students.
Contents
I’m trying to increase the company’s visibility on social media. I’ve found that some videos perform better than others, but analyzing all the content performance data is still tedious and I need to figure out what our audience likes.
As I said, AI audience tools can analyze this data faster than I or any human could, allowing me to adjust my content strategy and create engaging content faster.
How to find your target audience using AI
According to my research, I can use AI to find and understand my audience in the following ways:
1. Predictive analytics
I cannot emphasize enough how efficient AI is at analyzing data. In this case, AI can quickly evaluate data to create models of future consumer behavior.
For example, my neighborhood studio could use predictive analytics to find out when someone is looking for classes when a potential student:
- Attended one of his events, such as the Halloween-themed pole dancing workshop they held
- Belongs to a group of people interested in learning pole fitness
- Lives in an area where there are gyms, fitness programs, and dance studios
- I recently clicked on an ad for the studio
When someone takes one or more of the following actions, AI helps the studio find them and create targeted ads and content to encourage them to become regular students.
2. Behavioral analysis
AI can analyze behavioral analytics metrics such as: B. Where your audience comes from, what they click on your website, and how long they stay on your platform to help you better understand their behavior.
For example, visitors to the Pole Fitness website always click on the website banner. This would encourage me to update the banner to direct visitors to a registration page where they can sign up for courses.
3. Hyper-personalized content
AI audience targeting can effectively analyze data to deliver personalized content and ads to potential consumers. For example, let’s go back to the pole gym I work with. AI audience tools can assess:
- This time of year, most students sign up for fitness classes or gyms
- The needs and concerns of new students
- How old is the average student?
- Where most potential students live locally
Thanks to the speed of AI, I was able to use all this information to make targeted and rapid decisions as consumer needs change.
The 6 best AI tools for audience research
Now that I know what AI audience tools are, their benefits, and how to use them, it’s time to explore tools that will help me market my local pole gym and help you market your own business help.
Here are the best ones I found and want to test for the pole studio I work with.
1. Breeze AI from HubSpot
I promise I’m not biased when I say that HubSpot’s Breeze AI has several great tools to help you find and target your audience. One feature that I find most useful for my marketing goals is Breeze Social Media Agent.
I am currently using social media to spread the word about Pole Gym and encourage potential students to sign up for classes.
Breeze social media agent can help me achieve this by analyzing past post-performance data and assessing business details and industry best practices.
The information is then used to optimize my social media strategy with data-driven post suggestions.
Best for: Refine and optimize your social media strategy.
2. ExactBuyer
ExactBuyer helps companies find their ideal customers, collect relevant data, and use the information to create realistic, targeted buyer personas.
Even better, the AI-powered tool allows users to continually update and refine the data collected to optimize personas in real-time.
I wanted to use ExactBuyer to create realistic buyer personas for potential students interested in the studio’s courses.
Best for: Creating hyper-focused buyer personas.
3. OpinioAI
OpinioAI is one of the most interesting AI audience tools because it allows users to create and chat with buyer personas to gain insights into what consumers think about their company.
You can talk to your personality about their favorite brand, hobbies, behaviors, needs, and more to gain insights into your target audience. Think of it as a virtual one-on-one conversation with a potential consumer.
Best for: Gather insights into the wants and needs of your target group.
4. Pixis
Pixis’ AI capabilities enable users to create precise, targeted content for their audiences.
The AI targeting feature is particularly interesting because it creates custom audience cohorts based on search trends, competitor keywords, and brand keywords.
Best for: Identification of niche target groups.
5. GapScout
GapScout delivers AI-powered insights that pinpoint content gaps and emergency trends that competitors in your niche miss.
Best for: Help your brand tap into underserved needs in your market.
6. User persona
This is a great AI tool for marketers who are new to creating and understanding user personas to guide their brand strategy. The user only has to describe their product and service, Userpersona does the rest.
For example, I entered the information about the pole gym I work with and here is what Userpersona generated.
Userpersona only took one sentence to generate a persona named “Sarah Smith” that represents our target audience and gives me an idea of how and to whom to market the studio.
Now we both know a bit more about AI audience tools and how to use them.
I plan to use HubSpot’s Breeze AI to help my favorite local pole gym attract more students. I hope you will also try the tools I listed. Good luck!