Finding the right tools is one of the biggest challenges that most digital marketers face on a regular basis today. It is becoming increasingly important to be well-informed about the latest trends and applications in order to get the most out of your online advertising and promotions efforts. Ideally, you need tools that can assist you with digital marketing efforts such as lead generation, search engine optimization (SEO), finding the right keywords, creating and promoting content, social media engagement, brand development, and managing your online reputation.
Here are some of the best digital marketing tools to leverage your online marketing efforts in 2020:
SEMrush
SEMrush is one of the most powerful all-in-one digital marketing tools to help you improve your SEO strategy. From keyword research to position tracking to identifying backlink opportunities, SEMrush has it all. You can use this tool to conduct a detailed SEO audit.
SEMrush provides digital marketers with a great platform to analyze Google’s organic and paid search results. You can also use it to evaluate your website and conduct a competitor analysis.
Moz
With Moz you can benefit from a range of free and paid SEO tools. Moz allows you to conduct keyword research, backlink analysis, and page analysis and also has efficient site crawler functionality. The MozBar Chrome plugin allows you to get instant metrics for any webpage with just one click.
Google Analytics
Google Analytics is a sophisticated tool that can provide you with a lot of useful insights into how your audience interacts with your website. With this tool, you can access various reports that provide helpful information about your users, their location, and the usability of various marketing channels on your website in terms of leads, conversions, sales, downloads, and more.
HubSpot
HubSpot is an essential digital marketing tool for your inbound marketing efforts. You can use this tool for CMS, CRM, blogging, email marketing, social media, and landing page creation. HubSpot also provides you with key KPIs in each tool’s dashboard. Overall, HubSpot is an efficient platform that allows you to increase your online traffic, convert leads, generate significant ROI for your inbound marketing campaigns, shorten deal cycles, and much more.
Hootsuite
Hootsuite is a useful social media marketing tool that allows you to easily save and schedule social media content across different platforms. This tool allows you to track the performance of your social media content, calculate conversions and ROIs, and monitor user conversations about your brand, products, and services.
BuzzSumo
BuzzSumo is a specialized research and monitoring tool that can help you identify trends on specific topics. With this online marketing tool, you can expertly generate blogs and social media ideas, create engaging content, check your brand’s performance, and differentiate potential influencers.
BuzzSumo also allows you to track mentions of your brand, your competitors, and any related keywords. Overall, BuzzSumo is a popular digital marketing tool for researching and finding the most shared content related to a keyword of your choice. This way, you can effectively discover trending and shareable content.
Reach First provides best-in-class digital marketing services to its clients and helps them increase their sales and revenue. Visit our website to better understand our professional digital marketing services or contact us for personalized assistance.