Almost every company today knows the great importance of an online presence. A strong digital presence gives companies a competitive advantage in the market, especially when they compete locally. People are always looking for services near them to meet their individual needs. This is why every business needs to be present in Google Maps search results.
Making your business available on Google Maps increases the likelihood of your business listings appearing in Google’s organic searches. This means that optimizing your business on Google Maps will ensure your business appears at the top of local search results. That’s why it’s important to know how to improve your business’s ranking on Google Maps.
Features like proximity, relevance, distinction, and industry domains are some of the fundamental aspects of Google Maps ranking. Google, on the other hand, has several other decisive factors for higher rankings in Google Maps, which means that small and medium-sized businesses in particular can benefit from Google My Business GMB listings.
Check your Google My Business listing
Please note that Google will not display your business information on Google Maps until you have confirmed your business listing. Start by identifying every category you may have seen mentioned in Google. If you have more authority, you can achieve better GMB ranking in the SERPs of the search engine results page.
Additionally, add the following features to your GMB listing:
- Inform your potential customers about your office hours by adding your business hours
- Update important information such as address, phone number, and website to provide users with accurate information on Google Maps
- Avoid mentioning duplicate details like multiple locations or phone numbers for a single business, but instead update precise and to-the-point data in Google Maps
- Like traditional SEO, Google Maps also uses various algorithms to provide search results. It emphasizes keywords and search phrases to rank a business listing. Therefore, it is imperative to include keywords in your GMB listing
- Last but not least, add photos to your GMB profile to attract more visitors
Get more Google reviews
Informational and transactional reviews from customers are increasingly important features on every website. Just like your website, you can also benefit from customer testimonials and reviews on your Google Maps to display to your new visitors. Google reviews have also been observed to result in higher conversion rates compared to other local SEO strategies.
Integrate Google Map into your website
You can also achieve better ranking on Google Maps by including your Google Map location on your website. This ensures that Google knows that you operate in the exact location specified in your GMB profile. Include your business name at the location so your target audience can easily see it.
Choose your business category correctly
While claiming your Google Map listing, Google gives you the option to select one of the five categories in the GMB profile. It is crucial to use this option effectively, especially for the main group of the industry in which you operate. In addition to choosing the right main class of your business, such as a restaurant, also include local SEO keywords such as: B. Edmonton Restaurant, which can serve as additional categories.
Evaluate your company ranking consistently
After updating your business on the GMB listing, you need to evaluate your ranking regularly. If the rank is consistently low, consider citing your company more often by:
- Check the company quotes above you in the rankings. Find out where your business is listed and add your listing to the same directory
- Use link building services from reputable websites to your GMB profile
- Make sure your business listing is listed correctly on Google Maps
- List your business on third-party sites like YellowPages to build a strong online presence
- If your business is new, enlist citation writing services from GMB-experienced firms
Aside from the above techniques, you should also include a local contact number on your GMB listing and optimize your main website regularly.
Reach First is an experienced digital marketing company that helps businesses achieve a strong online presence in the market through excellent SEO services. Visit our website for more information or contact us for a tailored service.