Trying to rank higher in search results without using SEO tools is like living in paradise. Your business needs a well-thought-out SEO strategy and tools to create, launch and measure your online marketing efforts and succeed in a highly competitive environment. If you want your business website to thrive in terms of traffic and conversation, it is important to use proven and recommended tools.
Keyword research, link analysis, competitor analysis, and traffic ranking are some of the important SEO processes that require tools. As a business owner or marketer, you may be overwhelmed with too many tools and techniques available online. You probably don’t have the time to test all the tools available. This blog post identifies the top three SEO tools to help you improve your rankings.
1. SEMrush
SEMrush is one of the best SEO tools that brands use to improve their online visibility. It is a complete solution for most of your online marketing campaigns. As a comprehensive SEO tool, SEMrush offers more than 40 tools for SEO, content, social media and competitive research. In other words, SEMrush is a platform that will adequately solve most of your search engine marketing problems. From generating SEO insights to building links to promoting your content, SEMrush helps you manage various aspects of your online marketing.
For best results, use SEMrush in combination with other basic tools like Google’s Search Console. While tools like Google Analytics help you track basic metrics, SEMrush allows you to conduct in-depth competitive keyword analysis to see what keywords your competition is using to rank.
Professional SEO experts do not finalize their keyword list without conducting a thorough check using appropriate tools. The free version of SEMrush offers limited features; However, the paid version allows you to use several features. Don’t forget to add SEMrush to your toolkit if you want to boost your SEO performance in 2020.
2. Yoast SEO
When it comes to optimizing WordPress websites for search engines, you can’t miss out on tools like the Yoast SEO plugin. Whether you run a personal blog or a service-based business, Yoast SEO is the best solution to keep your on-site items up to date. Yoast SEO is also recommended for those who have little knowledge of SEO. While it takes time to rank a website higher in the SERPs, Yoast will help you throughout the entire process.
You can use the Yoast plugin for your self-hosted WordPress site. Since the free version offers most of the features, you don’t need to invest in the paid version. So, take some time to install and set up the Yoast plugin on your website.
3. Google Search Console
Google Search Consoleformerly called Google Webmaster Tools, is another incredible SEO tool that can help you optimize most of your SEO and other online marketing activities. It is a combination of several tools that help you create, understand, improve and maintain your web presence. Ask any professional SEO expert and they will tell you how important it is to have Google Search Console in your SEO toolkit. Here’s what Google Search Console can help you with:
- Identify where your website has deficiencies
- Resolve indexing issues and request re-indexing
- Diagnose almost everything about your website
- Make sure Google can access your content
- Stay informed if your site experiences indexing issues
- Find out how often your website appears in searches
While SEO tools should be an inseparable part of your online marketing strategy, you need to learn how to use data. Tools provide data and suggestions; Your job is to transform data into meaningful insights.
About Reach First
Reach First is a leading online marketing and SEO service provider in Canada. As an innovative digital marketing company, we use world-class tools to create profitable websites. If you want a professional team of digital marketers to take care of your SEO needs, contact Reach First. We would be happy to arrange a free consultation!