While the Internet offers numerous opportunities to promote almost anything, rapidly evolving technology makes it difficult for businesses to keep up with trends. Online marketing tactics that were successful and effective a few years ago are now outdated and useless. As a business, it is crucial for you to continually review your marketing strategy and adapt it to changing circumstances.
New marketing technologies and search engine algorithms are keeping marketers on their toes. Modern marketing tools and techniques are having a huge impact on how brands connect with their audiences and market their products. So when developing a marketing strategy for your business, it’s important to think beyond the competition. Below are some of the latest online marketing trends that can help your business build a profitable online presence:
Customer experience
Growth-oriented companies know how important it is to offer a tailor-made customer experience. Only by creating great customer experiences online can you delight your audience and convert them into loyal customers. When you operate in a competitive environment, you can’t let a poor customer experience destroy your reputation. Even if you have great products and services to offer, be sure to add Customer experience to your existing marketing efforts. From increased customer loyalty to increased customer acquisition, a good online experience can benefit your business in many ways.
Data-driven creativity will play a key role in creating a successful customer experience. When your marketing department takes a data-driven approach, it becomes easier to create the right content and deliver it to the right audience through the right channels and at the right time.
Data protection
Data protection is not a new topic when it comes to business development and marketing. However, organizations need to be more responsible and transparent when dealing with data protection. Your customers are probably concerned about the way their personal information is being used. Protecting your customers’ data privacy is an opportunity for you to get your potential customers to trust your company with their data. So build privacy into your brand architecture. Data protection is no longer a compliance issue, but is the shared responsibility of all employees in your company.
AI-powered tools
Artificial intelligence (AI) is not a new marketing trend; Brands are using AI to deliver incredible digital experiences to their customers and prospects. From content creation to paid advertising, AI has made life easier for marketers and businesses. AI-powered tools can help your business launch highly effective marketing campaigns based on insights and valuable data. AI-powered content creation is an example of how artificial intelligence can completely reshape the way companies create and share content.
Related: How marketers are using AI and machine learning to grow their audiences
Short video ads
Brands need to create highly engaging, short and exciting content to attract potential customers. Your success in online marketing largely depends on your ability to create valuable and easy-to-understand ads. Nothing can be more effective than short video ads when the goal is to convey maximum information in an engaging way. People with short attention spans also like to consume information through visual representations. So don’t forget to create short video ads for your digital advertising and social media marketing campaigns.
Takeaways
Digital marketing is a noisy world where a business has to experiment with many things before achieving success. However, the ability to adapt quickly and take advantage of new trends can help you stand out from the crowd. Aside from what we have discussed so far, here are some other digital marketing trends that can help you succeed:
- Position “zero” in SERP
- Chatbots
- Social messaging apps
- personalization
- Purchasable posts
- AR/VR
By adopting innovative marketing tactics, your business can surely generate more leads and revenue. If you don’t have a marketing plan and in-house marketing team to take your business to the next level, contact an innovative digital marketing agency.
Reach First is a Canadian digital marketing agency where we use a mix of data, technology, creativity and intelligence to create results-driven online experiences for our clients. If you’re ready to work with one of North America’s leading digital advertising agencies, schedule a free consultation now!