While you are fighting to build up a successful startup and keep it alive, you will probably be faced with many challenges every day. From the procurement of funds to the administration of daily tasks, it is a hectic task to keep business processes in order. They do not have the marketing know-how or the time to start an effective digital marketing campaign for your new company.
At the beginning, however, you can choose some online marketing platforms and concentrate on them to understand how things really work in the digital world. The way you build your company and promote it through various marketing techniques decides on the success or failure of your business. Many promising startups fail in Canada in a lack of planning and poor marketing strategies. This blog post helps you to identify some of the most effective digital marketing strategies for startups.
1. Responsive website design
In the digital age, in which more than 50 % of consumers use mobile and other portable devices to find products and services online, it is essential to create websites that work seamlessly on all devices. The success of a new company largely depends on its ability to beat the competition. One way to trick your competitors is to have a robust website that can adapt the content to all devices and screen sizes.
While Responsive website design is an essential part of a seamless user experience and helps you to improve your SEO ranking. Responsive design is a key element when it comes to Google ranking factors.
2. Strategic use of social media
Newly founded companies often do not use social media to promote their business. Without a well thought out Social media planYour efforts will not bear fruits. Have a strategy and use social media professionally.
It is not necessary to be on every channel; Select social media platforms on which your interested parties spend time. The creation of a great Facebook page for your company and the regular publication of helpful content can be the first step to build a solid social media presence.
The quality of your content plays a crucial role. For most startups, it is almost impossible to find time for the management of social media profiles and the structure of productive relationships with your audience. It is a good idea to register for a social media management service.
Related topics: 4 reasons why digital marketing does not work for your company
3. Great content
Contents are probably the most powerful tool with which a startup can build its digital footprint and online reputation. From web texts and social media contributions to pictures and blog posts-you need good content to help your audience solve your problems. Start developing a solid content marketing strategy. Do not hesitate to try new content formats such as videos, infographics, pictures, etc.
Your potential customers keep your message in mind when you use visual elements as the main component of your content marketing efforts.
4. Google My Business profile
A startup should not miss the opportunity for the maximum online presence. When it comes to digital marketing, the possibilities are limitless. Google My Business is one of these options that can lead to results in real time. You can use your Google My Business profile to share important business information with your customers: contact information, opening times, directions, etc.
About Reach First
As an established agency for digital marketing in Canada, Reach First Startups supports real business growth with digital means. From website development to the creation and management of social media profiles, we offer companies a comprehensive range of digital marketing services. Contact us to learn more about our Advanced Marketing Partners Program (AMP) and how companies help to achieve sustainable growth!