Marketing technology is evolving at a rapid pace. Every year we come across new tools and techniques that simply outsmart the old ones. It’s not just technology that’s changing, your customer’s interests and the way they interact with brands are changing too. When it comes to content marketing, following the latest trends is crucial for your business.
Content is at the heart of digital marketing efforts. Whether it’s the copy of your website or your video marketing campaign, content plays a crucial role. In other words, content is like a bridge between your audience and your business. So use it in a way that builds and deepens relationships. Let’s discuss some of the emerging content marketing trends that will help your brand in 2019 and beyond:
originality
There is a famous quote by Herman Melville that says, “It is better to fail in originality than to succeed in imitation.” Your content must be original and authentic. So use your own business ideas to create relevant and authentic content. The future will not favor those who use someone else’s content.
Companies often rely on clickbait content to drive click-through and generate revenue. If you need your brand to remain trustworthy and profitable in the future, never deceive your audience. Offer content that solves real-time problems and brings value to the table. If we consider originality as a content marketing trend, this will remain relevant whether we live until 2019 or 2025.
New formats
Content marketing is not just about blogging. There are so many other platforms and marketing channels for you to try others Content formats To see how your audience reacts. For example, social media users love visual content: images, videos, infographics, podcasts, etc. This means you should rely more on visuals to engage your audience on social media.
Video has been a popular content marketing trend in recent years. In 2019, consumption of video-based content will increase. Marketers are using video content more than ever.
Successful brands rarely retain their audience through easy-to-consume content. While text-based content is still effective, it would also be effective if you try new formats to keep your audience interested.
Storytelling
There is an art to telling powerful brand stories that engage and have an impact. Content marketing is a form of modern marketing that requires a lot of creativity. Many marketers and writers confuse storytelling with long-term content. There is no word limit when it comes to creativity and storytelling. A single word or image can be developed into a powerful brand story. Journalists are really good at telling stories.
Brand storytelling dives deep into what your brand is about. The story behind your brand’s success, the struggles you went through to get where you are, and how you create memorable experiences for your customers.
National Geographic engaged 350 million Combined global followers using social media content marketing with storytelling. Although not all of your content needs to tell a story, tell a genuinely interesting story wherever possible. Harness the power of truly compelling stories to fuel your brand.
Agree
It is extremely important to optimize your content for search engines. Not only are people typing into their devices to search something online, but they are also asking questions with their voice using voice assistants like Siri or Alexa. Voice search will change the way marketers or businesses optimize their online presence for search engines. It should be an essential part of your content marketing strategy in 2019 and beyond.
If you want to make the most of your content marketing efforts in 2019, create engaging, shareable, and exciting content for your audience. If you’re not sure where to start or how to get this done, contact a digital marketing agency.
About reach first
Reach First is a Canada-based digital marketing agency where we help brands create and implement highly successful digital marketing campaigns. From content, social media, search and design to branding, we have what it takes to take your business to the next level. Speak to one of our Marketing Directors to schedule a free consultation now!