“What distinguishes design from art is that design … should be functional.” – Cameron Moll
A UX web design is often defined as the process for the development of a website or application that can be used, sensible and wonderfully interact. It is a wonderful technique to improve the user satisfaction and loyalty of the users. We understand how important it is for companies to develop a user -centered website. A small UX error can cost millions of dollars. As a marketer or business owner, your goal should be the experience that people have during the interaction with your website to continuously improve and ensure that everything you offer online is valuable, accessible and committed.
Your products or services may be the best on the market, but if your website UX does not meet the brand, it will be very difficult for you to keep and avoid online customers High bounce rate. Start with the aim of designing an incredible digital experience for your audience, studying user behavior and the common UX design error. In the following you will find some of the basic UX errors that you should avoid to develop a successful business website:
1. Lack of clarity
A UX design Help users find what interests you by simplifying different elements and information on a website. Do you want your websites to be visually appealing and innovative. However, you should think beyond the visual appearance and focus on parts that are necessary to create a design with clear and simple directions for users.
Your website probably has clarity problems if your users are not sure what will happen if an option clicks. You should change your approach better if your audience expects your website to work in a way, but it works in another, which leads to a higher bounce rate. Keep things easy and clear when you design a website.
2. Listen, do not watch
Listening users and relying on what people say in surveys can be a mistake. What their users actually need and what they say can be two different things. People are often not sure what exactly they want. Your point of view can be misleading. So watch your audience interact with your website instead of hearing your audience. The process of observing and understanding the user can be time-consuming, but helpful in developing a perfect UX design.
3. Complicated shapes
If you keep too many fields in one form, you can kill the interest of a user. Regardless of whether it is a registration form or to contact us, people simply hate to fill complicated forms that absolutely make no sense. From the conversion perspective, your website should offer simple and quick solutions. Therefore, make sure that the registration forms on your website contain only relevant and required fields. If you remove all unnecessary and complicated fields and steps of your design, you can drastically improve your conversion rate.
Related: TOP 5 UX trends that every web designer should know
4 .. too much text
It is a mistake to overwhelm users with countless information on a single website. Your website shouldn’t look like a newspaper. 55% People actively spend less than 15 seconds on a website. This fact makes it clear that most Internet users do not read long paragraphs on a website. They only look through the headings and focus on visuals. Therefore, try to convey your message with appealing visuals with short text.
5. Un appealing design
A business website that cannot be carried out efficiently across devices is a full waste of time and resources. A reaction fast design means that a location can change the layouts according to the visitor’s screen resolution. We understand how important it is to meet the needs of mobile users. A reaction -fast web design looks like a liquid display of information that re -adjust and rebuild itself and create an individual user experience for people who use different types of devices.
Related: Adaptive against reaction -fast web design
Other common mistakes
These 5 UX errors can strongly influence the usability of your company website. When creating a flawless user experience, try the following common web design errors:
- Ignore visual hierarchy
- Bad typography
- Follow the trends that do not work
- Lack of A/B tests
- Slow side charging speed
- Bad action requirements (CTAS)
- Complex user interface
It is recommended to hire professional and respected UX designers and experts for digital marketing that can help you build a highly profitable website for your company. At REACH First, we have been helping companies with their web design and development needs for years. Plan free advice with one of our marketing directors today!