As a marketer and video enthusiast, I can confidently say that an advertising video is crucial for advertising for your brand. In fact, 73% of the respondents say that video marketing helps them to achieve their company’s business goals.
But what is a good advertising video? How much does it cost to do one? How do you do an advertising video at all?
Don’t worry, I have the answers. Let’s go.
Table of contents
What is an advertising video?
An advertising video promotes a product, business, event, sales or service. It can be short teasers with a low budget that quickly attract the attention of their audience, or highly stylized long -form videos that tell a story.
This Nike advertising video is a great example of a long -term advertising video.
How much does it cost to make an advertising video?
The cost of creating an advertising video can be used depending on various factors, such as: B. video length, approach and the question of whether you outsource production to an agency or a creator.
An advertising video can cost between 1,000 and 6,000 US dollars or even more if you choose a higher or more complex production.
However, I can confidently say that it is now easier than ever to make convincing and convincing advertising videos with a narrow budget.
On the one hand, the majority of the marketers already have smartphones that are in their pocket like wearing high -quality camera equipment.
Take a look at this advertising video from Scrub Daddy. It is short, simple and can be easily produced with a smartphone and minimal production equipment.
A variety of AI tools such as HubSpot clip manufacturer can save you time and money if you create the perfect advertising video. Just make sure your video still has this human touch.
KI tools can make it easier to create content, but I think they should be used more as a digital assistant than as a means of replacing an entire production team.
You don’t want to get the kind of backlash company like Coca-Cola Receive the back load For the overuse of generative AI to create advertising content that lacks the depth and look strangely scary.
What is a convincing promo video?
How many consumers do I spend an obscene number of hours with scrolling videos in apps such as Tikkok and Instagram through videos.
The most convincing promo videos that I came across are convincing enough to stop my Scroll dead in their tracks, and all of the following have at least some of the following:
- A catchy hook
- A clear problem and a clear solution
- Emotional attraction
- humor
Think about how you can pack your audience immediately and pull them off their infinite scrolls if you create a convincing advertising video. Then present a problem that often experiences your target group and market your brand as a solution.
Finally, indicate emotional attraction or humor to establish a real connection between your audience and your brand, your product or service. One of my favorite Promo videos comes from Scrub Daddy.
The video immediately pulls the eyebrows up because it contains a viral clip of a sponge cleaning potato. The problem is more of a question: Is Scrub Daddy strong enough to clean dirt, dirt and skin from a potato, i.e. my dishes? The answer: yes.
It also uses blunt, somewhat blatant humor to entertain the audience.
How to create an advertising video
1. Learn a concept.
Are you wondering what makes your business unique? What problems solve your product? Who usually needs your services? Then create an interesting concept.
For example, Loxo, the recruitment software, recognizes that many recruiters have difficulty pursuing candidates. Therefore, the company has created a fun promo video of recruiters who try to track down Big Foot.
The idea is that Loxo -Tools can track down potential candidates of the applicant if you track down the difficult to grasp.
2. Write a script.
As soon as you have your concept, prepare a script. What should your narrator, moderator or actor say? If you need help to put together a script, several AI content generators on the market will help you write a convincing story that your audience captures.
I used AI in-house authors such as chatt and lifting spots free AI content author in a few minutes to write blogs and short form video scripts.
What is a good script now because you have the tools? Remember you want to attract your audience’s attention. So start with a powerful, interesting opener.
From there it is the choice of the marketer. Do you want your video to be funny, emotional, action -packed or something else? Whatever you choose, make sure that your script reflects the desired sound.
Finally end the promo with a clear call to action that has your audience to take measures, e.g. B. make a call, visit the website or register for your newsletter.
3. Collect your materials.
Film your B-Roll, record a voice-over, create your graphics and combine all of your materials to create a unique advertising video in which your audience presents your brand, your product or service.
If you want to optimize the process, you should be AI tools like how Drift Kings Medias Clip Creator. This tool uses machine learning and natural language processing to adapt a video based on your vision.
Clip Creator is one of my favorite tools for AI video-generating tools, and I tested several others if they want to find the best for you.
After completing your video, make the necessary adjustments and publish on any platform that you prefer.
Advertising video I love
1. Scrub daddy
If I had a nickel for every time I mentioned Scrub Daddy in a blog post, I would have enough to retire, but who can blame me? Scrub Daddy is known for unusual, funny, assignable promo videos that are constantly viral.
I love the example below because the viewers bring a funny, casual journey to the goal to pick up the latest Scrub Daddy product. The casual humor and pov give me the feeling that I am concerned with my favorite -Dumber sonel.
It is even better that the video is made low with a smartphone and turned with a smartphone.
2. Loxo
I mentioned this example earlier in the post, so I will not enter into much detail. I essentially love this Loxo advertising video because of its unique concept, clear purpose (promotion of Loxo tools) and an interesting story.
3 .. lifting spot
Okay, I could easily be biased, but I love this recent Drift Kings Media -Promo video. Apart from the fact that it is beautifully shot and edited, it also speaks of emotions through relativity.
As a marketer, I can confirm that our days are busy with all the content we have to create and the channels we have to distribute them. So I have illustrated the promo video with the feeling of urgency.
Also note how the promo shows the problem (overwhelmed marketer) and the solution (HubSpot).
They are to be created
Creating your first advertising video can appear to be discouraging, but if you know your budget and concept, you will find that it is not so scary. The key is easy to get started.
Now you have the tools and know to do exactly that. Good luck!