Search engine optimization is of crucial importance for every company that works online. Most marketers and companies do not recognize how the website structure can affect SEO in the long term. When a company tries to build a website, the main focus is on its design and ignores other important elements, which is an inappropriate approach. We can take the website structure as an important SEO metric. But what is the connection between the website structure and SEO?
Before you deal with the study to examine the connection between SEO and Website structureIt is important to understand what makes a website structure. Simply put, it’s about how the website is set up and the individual underside are linked. Instead of drawing excessive attention to how a website appears physically, focus on how the individual pages of a website are linked. The pages of your website must be linked so that users and search engines are simply easy to navigate.
With regard to SEO, a well-organized website structure is of the utmost importance. Let us examine the connection between the website structure and search engine optimization:
User experience (UX)
If a visitor ends up in a poorly built location, he will immediately decide to avoid another interaction with the location. People don’t like to stay on websites where they are unsuspecting about what they should do next. In this way, a poor user experience can kill your SEO efforts. Monitor search engines as viewers interact with a website. Google notifies a negative experience that the page may not be the most relevant for this query and vice versa. Some of the basic elements that build a good user experience include:
- accessibility
- User -friendliness
- usefulness
- Findability
- credibility
- Value
If your website has the above -mentioned elements, it is very likely that you will secure the desired ranking. Try to find out how usable your website actually is and How you can improve the user experience.
Site creepability
Creepiness and indexability, both terms refer to the ability of a search engine, on a location on pages and index and index. If your website has no crabbability problems, it makes it easier for web crawlers to access all their content by following left between pages. Sackgassen and broken links can create Creepiness problems And make search engines impossible to be able to access certain content on your website.
The Crawbability from Site is a key factor when defining the website structure. The pages of your website must be able to bring one user from one side to another in order to consider it as a nickerable. By including internal links on each page, part of your website is connected to another.
Double content
Double contentContents that appear more than one location on the Internet can have a strong impact on your search engine ranking and site traffic. Google treats double content as a spam, which is by no means good for your SEO. A focus on unique, relevant and high -quality content defines how your website should be structured for SEO. Tools like the search console from Google can help you find and eliminate double content on your website.
Internal links
It shouldn’t be difficult for your users to switch from one side to another. It can be difficult to organize many pages and make them accessible with just a few clicks. Usually it doesn’t take more than three licks to find a certain page. In addition, the link organization should not destroy your site structure.
By using keywords in their content and linking with relevant contents on your website, search engines can find other pages via keyworld kites. By reducing the side depth, Internal link Allows users to access other content.
Some apparently ordinary factors such as the URL structure can also affect SEO. It is advisable to concentrate on keywords in the URL and avoid unnecessary signs.
To optimize your SEO efforts and achieve sustainability, create a proper website structure. Do not limit your SEO campaign to keyword research and some basic activities. Consider SEO every step in the web development process, from the URL structure and design to programming and content.
Reach First is a rapidly growing agency for digital marketing in Edmonton, on which we offer ourselves on comprehensive SEO, web development, branding, paid advertising and social media management services for a wide range of companies. Plan now free advice to see how we can help your company grow with modern digital means.