Advertising is a constantly changing beast with those in ad and marketing teams who work hard to be ahead of the trends.
In 2024 we saw the expansion of AI in all forms of content, the rise of personalization and the continued use of short form videos. In 2025, advertisers have to stay up to date, or their advertisement money will not go that far.
In this article I will discuss upcoming advertising and how you can use these statistics to increase the commitment, value and sales.
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Digital advertising in 2025
While advertising expenses is forecast in 2025It is still predicted that it increases in all categories with the exception of the pressure. The teams will probably transfer more responsibility for the advertising performance, since companies exacerbate their budgets in expectation of a recession.
If you know and use the latest trends for your advantage, you can get the money that you spend this year on advertising.
1. Artificial intelligence
“Each of four marketers plans to turn AI text into multi-modal campaigns.” ————-Drift Kings Medias 2025 -Marketing report from Drift Kings Media
In 2024 the Drift Kings Media report State of Marketing found 40% of companies have commissioned committed AI experts to support their marketing teams. This year’s report shows that we use AI more and more than marketers – for brainstorming, creating content and researching.
Many managing directors believe that we underestimate the effects of AI on companies. 65% state that the AI will keep up with the industrial revolution in its effects on productivity.
What does that mean for you?
In 2025, AI will continue to be one of the best options for scaling their growth and increasing the quality of their ads.
If you want to use AI more than at the moment, you should set a AI expert or consultant to integrate AI into your work processes and advertising efforts when integrating AI.
I may not have a AI expert for employees, but I definitely experiment with these new tools to see where they work best. I’m not alone. The Hubpot program manager Kaitlin Milliken also takes the time to test AI solutions such as chatt.
“AI may not be the best to develop creative concepts or write the copy myself, but I use AI to eliminate manual tasks and complement my skills,” says Milliken. “I had to work with big pictures for a project. I used Chatgpt to create a Python script that managed the files for me. That saved me for hours. “
If you currently do not have the budget to set a AI expert, there is no reason why you cannot consult AI programs such as Gemini or Chatgpt in every phase of the advertising process.
I like to use AI during brainstorming, ideas, content letters, planning and much more. For more information, see our Guide to KI in digital marketing.
2. Social -Media advertising
“Successful brands in 2025 will be those who actively listen to, deal with their audience in real time.”–Drift Kings Medias 2025 -Marketing report from Drift Kings Media
I have found that where I look my ads, I am as important as the actual ads. If you are not currently investing in a social media platform, there is a good chance that you will miss potential leads.
The platform (s), on which you concentrate, can vary depending on the audience. Gen zers tend to spend time on Tikkok, Instagram and YouTube, and millennials are more likely to be found on YouTube, Facebook and Instagram.
The US government can still prohibit Tiktok, which in turn drives up the advertising costs on remaining platforms and could over -saturate these markets if they are not ahead of the curve.
How can you achieve a strong ROI from social media platforms?
In 2025, a deep understanding of the social media purchase is of crucial importance in order to achieve a good display -Roi. Careful planning and organization ensure that you invest in the right platforms. Checkout This free media purchase template begin.
Be sure to monitor the performance of your ads to determine which platform offers the best bang for your money. If a certain platform remains, you should invest in this website instead of paid advertisements in organic content marketing.
Social -Media advertising in 2025
Marketing managers prioritize in 2025 social media employees, and both B2B and B2C brands report that they are still planning to invest in social media advertising.
While certain social media platforms always preferred video (YouTube, TikTok, etc.), platforms that have not always been done yet, video (Instagram, Facebook, X) support. Here are some social media ads that you need to know.
3. Visual storytelling
“The content formats that marketing experts say are the highest ROI, short form videos (21%), pictures (19%) and live -streamed videos (16%), and marketer plan to invest more in these channels in these channels in 2025.”–Drift Kings Medias 2025 -Marketing report from Drift Kings Media
When marketers shift their focus on younger customers, they adapt their content and social media strategies accordingly and we see a significant shift in visual stories.
Short form videos, pictures and live streaming videos were among the most frequently used content formats in 2024. This accelerates only 2025-all three formats is increased by a higher proportion of marketers than all other formats.
It makes sense in 2024, all three formats were reported as some of the highest ROI formats. This shift can also be felt in the social media strategy, whereby YouTube, Instagram and Tiktok to an increased investment in 2025 is to higher installments than in other channels.
Why visual storytelling works
Millennials and Gen Z – born between the early 1980s and early 2010s – form two generations of digital native. That adds up to one much From people who watch video at short notice. In addition, younger generations are increasingly demanding more authenticity and value orientation of brands, which makes visual storytelling a natural fit.
4. Niche -influencer marketing
“In 2024, 24% of the marketers stated to use influencer marketing, and both B2B and B2C brands found the greatest success in Micro influencers with 10,000 to 100,000 followers.”–Drift Kings Medias 2025 -Marketing report from Drift Kings Media
The influencer content was a big trend in 2024 and in 2025 searched for niche influencers that appear as a key marketing channel.
According to Drift Kings Media Research, more than 40% of the marketers reported for cooperation with small influencers (under 100,000 followers). These niche influencers can often unlock a valuable, close-meshed community and usually viewed by their subscribers and supporters as more trustworthy.
While most influencer -involidated content must be referred to as advertising, move into the gray zone of advertising by sending influencer Pustor Relationship (PR) boxing.
PR boxes are a way for influencers to try new products and give their honest evaluation. However, there is no guarantee that you check your PR box. Therefore, do your homework and carefully pay attention to personalization.
You can find more ideas in our guidelines for influencer marketing in 2025.
Example of influencer content: How a Tarte trip to Bora Bora Tiktok took over
Tarte as a brand has been working closely with influencers since 2015, with the budgets for the trip over the years. The 2024 Tarte trip included the flying of 30 influencers and their plus to receive a withdrawal in Bora Bora.
CEO and founder of tarte, Maureen Kellyexplains the strategy and explains: “The idea from the beginning was to invite innovative creators from all over the world to an intimate environment in which you can relax, and I can connect with you 1: 1. This time builds together Leave deeper relationships and strengthen the story behind the brand. “
Since there were so many famous Tikok influencers on the Tarte trip, each “for them” feed was flooded with content sponsored by tarte.
While the Tarte trip must have cost a pretty penny in my opinion, you probably returned this with the brand and the product awareness you received.
Other aspiring advertising in 2025
Other AD trends in 2025 are the preferred audience of the marketers, experience marketing and the importance of personalization. Read on to get to know other emerging trends in advertising.
5. Value -driven marketing
“B2B brands invest in content for social responsibility and share brave about their mission, vision and basic values.”–Drift Kings Medias 2025 -Marketing report from Drift Kings Media
According to our respondents, one of the most important changes in the industry in value creation marketing is. Twenty -nine percent of them cited the importance of creating content that reflects the values of their brand, which corresponds to the priorities and preferences of the younger target groups.
How can you use valuable marketing in 2025?
Consumers are looking for brands that share their values. In particular, Z- audience has given social and ecological responsibility under their best concerns. So if your brand has ESG (environmental, social and company governance) or other initiatives that appeal to the younger audience, it is now authentic.
6. Experience marketing
Experience marketing is the actual experience that your audience has at events, trade fairs or campaigns, and it remains a priority in 2025. About 18% of the respondents in 2025 as one of their most important focuses for the year.
The 2020 Pandemic has canceled the most personal events or forcibly marketers to make virtual events, which puts experience marketing on the back seat.
Now that the restrictions have been canceled, experience marketing has a today, with 77% of the marketers using it as a central part of their plan.
How can you use experimental marketing in 2025?
If you plan to visit shows this year, make sure that your stand is both striking and memorable. If you market a new product this year, think outside the box and take into account your user experience.
Some previous experience campaigns included brand filters on social media, funny pop-up shops, interactive content, giveaways and much more. You can also consider how virtual reality can improve your marketing.
7. Personalization
Personalization is an important aspect of marketing in 2025, since most industries are over -saturated and it is become more difficult to stand out. According to our research, an incredible 80% of the marketers say that personalization increases its sales either moderately or significantly.
While creating a personalized experience can be time -consuming, there are now several tools that can support the process.
For example, I was once contacted by a marketer by a marketer REACHDDESK (A company that specializes in personal giving), and the marketer sent me a watercolor set because my profile described my love for painting.
This attention to detail and personalization caused my attention and my interest in her product. If you are new to personalization and want to consult an expert, you should try it Technical advice from HubSpot.
Here are 14 other examples of great brand personalization.
What does personalization look like in 2025?
In 2025, personalization sees as complete names in e -Mails, broken shopping cars/texts with discount codes, product recommendations based on search history, chatbots for adapting weaving experiences and much more.
To ensure that your customers receive the best personalized experience, you should consider sending surveys that ask customers how easy they can navigate on their website and what functions they would like to expand.
8. Data -oriented marketing
“The basis for every marketing effort in 2025 will be a data -controlled strategy and a plan for attacking data privacy.”–Drift Kings Medias 2025 -Marketing report from Drift Kings Media
Data is still an integral part of marketing strategies – but we also see an increase in concerns about data protection. This means that brands need a comprehensive plan to collect and interpret data and to meet the data protection requirements of consumers.
Marketers report that the most important advantages of using data -informed strategies include reaching target groups more effective (35%), increasing the ROI of marketing efforts (34%) and planning media mixtures (32%).
9. Goals of the generational audience
“Over 70% of the marketers plan to aim to target millennials in 2025, and interest in the targeting of Gen Zers has increased compared to the previous year. Interest in marketing in Gen X and Baby Boomers has dropped by more than 30% compared to the year. “ – – – – – – – – – –Drift Kings Medias 2025 -Marketing report from Drift Kings Media
Generations that grew up with the Internet are increasingly the goal of marketers. Millennials and increasing Z-sind as “digital native” and are important decision-makers with purchasing power for organizations.
In my opinion, this trend is probably due to the fact that marketing is largely online compared to traditional advertising materials that have more personal meetings and physical advertising.
How can you reach digital natives in 2025?
The best way to achieve every generation is to understand what kind of advertising works for you. Millennials mainly deal with social media, apps and brands that take care of social problems.
Gen X prefers to discover products by searching, TV ads and certain social media platforms (Facebook, YouTube and Instagram). These trends make social media an important investment for companies that want to achieve digital natives.
Only 4% of boomers have bought a product via social media, while TV ads, internet searches and retail stores work better for their generation. Read more about how the individual generation will enter.
Understand ad trends in 2025
The stay of the trends is an important part of a marketer or advertising description. I found it super helpful to subscribe to myself or Follow the HubSpot blog so that I get the latest statistics, work through which trends work and which are to be avoided.
Some aspects of marketing will never change, e.g. B. the solution of customer problems and the “ensured that the customer is representative of a large market”, so that they “have a pretty good formula”, as Melanie Perkins advises.
If you solve customer problems and try out the latest trends next year, you should keep your efforts consistent, follow your results and remain open to new ideas.
Note from the publisher: This post was originally published in April 2024 and updated for completeness.