How to create a successful marketing campaign (strategies, data, + examples)

Out of P&GS “Thank you, mom” To Dos Equis’ “most interesting man in the world”, Marketing campaigns can stick to us. I think that the best types of marketing campaigns have a long shelf life in my brain, even decades (Sarah McLaughlin’s tears “Arms of A Angel” for the Spca, someone?). Why is that? Campaigns make companies unforgettable.

The entire goal of almost every type of marketing campaign is to establish an emotional and unforgettable connection. I always tell people that campaigns should promote focused effort that leads their audience to the desired action. Marketing campaigns give your brand an identity, personality and emotions.

That’s why I worked on this guide to help you make decisions about how to approach your next marketing campaign. I also have more than 20 years of marketing experience, so I will share my knowledge on the go. Read on to get started or use the following links to get forward.

Table of contents

Marketing campaigns compared to advertising campaigns

In marketing, a company lowers awareness of its brand and convinces customers of making a purchase. Alternatively, Advertising is the process of creating convincing messages about these broad goals.

In relation to campaigns one Advertising campaign Could be a facet of a larger marketing campaign strategy.

Assuming that Nike has started a campaign around the publication of a new product. The advertising efforts reflect only one aspect of its marketing strategy. I would also expect the E -Mail newsletter brand to pay, social media and the search to achieve its goal.

After we understand the difference between advertising and marketing campaigns, you will find some other types of marketing campaigns that you may be performing.

Use AI for marketing campaigns

No conversation about any kind of marketing campaign today would be complete without talking about how AI can be used effectively and ethically. Since AI came out, almost every tool that I tested, tested or checked has taken steps to integrate it. somehow. In this sense, it is important to see AI as her colleague (or assistant) to plan your efforts.

As with any other tool, AI needs some guardrails. I warned you that you understand all the elements of the type of marketing campaign that you start. What I have found after testing and playing with various AI tools is that if you do not know what a good edition -in this case a marketing campaign -you do not know how to rate what you use with AI to create or ideierer.

This guide comes into play without here. By taking the time to understand the different types of marketing campaigns, components, strategies and examples that I have shared, you can work more effectively with any AI program you selected.

Regardless of whether you use generative AI to help you identify perspectives that you may have missed, create content or solve technical problems, Ki cannot replace your brain, your unique experience or intestinal formation. However, this can help to accelerate the process to get your campaign up and running, to get creatively on the way and to analyze the data so that you can test your idea and adapt accordingly.

Types of marketing campaigns

1. Product marketing campaign
2. Brand development campaign
3. E -mail marketing campaign
4. Content marketing campaign
5. User -generated content campaign
6. Public relations/awareness campaign
7. Direct employment campaign
8. Affiliate marketing campaign
9. Social -Media campaign
10. Acquisition marketing campaign
11. Paid marketing/advertising campaign
12. SEO marketing campaign
13. Video marketing campaign

Marketers have a wealth of options if they decide which type of marketing campaign should be created. So how do you make the right choice?

Before I take this discussion further, I would like to give you a brief definition of everyone so that you can understand what you are and how you work.

Are you looking for a place where you can manage all of your campaigns regardless of the type? Marketing hub Let them work more efficiently with the help of the AI. Personal messages, automate campaigns and gain implementable knowledge. Start for free today.

1. Product marketing campaign

Product marketing or product launch campaigns focus on building as much buzz as possible – usually in connection with a new version. Product start campaigns are one of my preferred types of marketing campaigns. They come in a company at an exciting time when a lot of collective energy is connected to a new publication. In addition to some really fantastic perspectives, it is the perfect time to create sums and pull people in.

Campaigns are usually omni channel and rely on joint efforts, which means

Many moving parts. Depending on the size of your organization, you need a central team or person to manage critical checklist for the start.

Example of product marketing campaigns

Apple usually does a great job with its annual product launches.

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In my experience, however, most people do not wait with their wallets if they have not dedicated superfans and are ready to buy their next new product.

So you need this type of campaign to record your audience.

Best for

Create awareness, excitement and demand for new products so that people are ready as soon as they are available.

2. Campaign for brand development

Brand campaigns are simply about raising awareness of your company and what distinguishes it from your competitors.

These are often conspicuous ads that create an emotional reaction from any kind-humor, frustration and nostalgia are common to stay in the minds of people.

Example of brand development campaigns

Coca-Cola has incredible branding campaigns that normally aim to create a unity of a common interest that breaks all kinds of differences. The common thread? Drink a cola.

I have seen many great Coca-Cola campaigns over the years, but some of my favorites come during the holidays or during the Olympic Games that are natural times of collecting.

Best for

Increase in brand awareness and the creation of unforgettable emotional connections to people. This is usually not a kind of marketing campaign for sales.

3. E -Mail marketing campaign

E -mail marketing is one of the most effective types of marketing campaigns because you have the list and do not have to rely on algorithm changes, and it is one of my favorites.

Email is a relatively inexpensive investment in terms of money and time and offers an effective way to stand in front of your audience.

Example of e -mail marketing campaigns

My favorite example for E -Mail marketing campaigns is BARKBOX. While their campaigns do not fit for every brand, they are absolutely delightful to find in my inbox.

Depending on your business and delivery capacity requirements, you may find that text-based emails work better for you. The key is in a strong strategy.

Best for

Promotion of a connection with your audience, which ultimately promotes sales.

4. Content marketing campaign

In short, content marketing focuses on using relevant and useful content to your audience, often solving problems and showing how your services can help.

This type of marketing campaign can take place on a variety of platforms. While the goals with a good content marketing campaign come first, I usually use the written word as the basis of My content strategies.

Then I use the copy via design, audio and video in various social media platforms and shapes.

Example of content marketing campaigns

Drift Kings Media is pretty much the holy grail of content marketing – and yes, I write this article for Drift Kings Media, but it’s the absolute truth. Drift Kings Media has basically shaped the term “inbound marketing”, which is largely content.

Her Marketing hub And Breeze Copilot Ai tool Just make it effective content that combines with your audience and drives leads.

Best for

I talk about content marketing as a long game, as it can take a while for Google to index content and drive traffic forward. However, this is one of the best ways to establish authority and maximize your SEO game.

5. UGC campaign (user-generated content)

UGC campaigns are fantastic because the responsibility is not to create content. It is up to your audience.

If your audience creates content, your friends are rather attentive.

Well done UGC begins with trends that become viral. Do you remember the Ice Bucket Challenge, which started as a campaign?

Example of UGC marketing campaigns

The as an Ice Bucket Challenge became viral – to raise awareness of as. Hundreds of people sometimes took part in the popular trend for fun.

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On the other hand, other UGC marketing campaigns can create a user forum for products in which people can answer the other questions. It is a great source of customer research, and what is even more important can give your company an idea of ​​common problems that you may have to tackle through knowledge of knowledge, tutorials or other product services.

Best for

Viral trends like the ICE Bucket Challenge are ideal for growing your community. The other guys are fantastic to create a knowledge base or to employ people with their product.

6. PR campaign/sensitization campaign

This type of marketing campaign focuses on the spread of the word something This is going on, often an upcoming event or the debut of a new product.

While the campaigns for public sensitization are not often viral, the idea behind it is to attract attention and to bring people to share the information organically – and sometimes attract the attention of journalists and news organizations.

Example of PR consciousness campaigns

Lego Play is your superpower campaign is one of my favorite pra- and sensitization campaigns in recent years. With the aim of sensitizing the role of the game, Lego campaign plays with bright colors, powerful statistics and a convincing story.

Best for

Get attention and awareness of your brand by combining yourself with emotions and journalists.

7. Direct post campaign

I adore direct mail because this type of marketing campaign has a much higher percentage than just any other platform.

Why? People who get like a post – and if at least makes it to our mailboxes, we will touch it and see through it. If it is well done, people stick to their direct advertising – what is more, they give out 45% longer Dealing with your direct mail as other types of marketing campaigns.

The only disadvantage is that it can be more expensive, but in my opinion it only means that you have to be more strategic about your direct posting efforts.

Example of direct employment campaigns

If you read this in an election year, you already know how powerful direct advertising can be. Candidates and PACs always use postcards to raise awareness. However, this is not my favorite mailer.

My favorite type encourages people to stick to the mailing, whether it comes in an envelope or as a flat postcard. Some examples could be:

• Vouchers
• calendar
• Magnets
• Pencil

While you can feel like it, as in the example that I share below, it can also be a simple letter and a simple magnet with your contact information – like my sewage pit, shortly after we have moved to our house in the country.

The best example in my book is Tommy Bahama. Your mailings are often delivered in an envelope with a suitable gift card. The savings are almost always worth sticking to it.

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I also have successful direct mail campaigns from service companies with a simple message in the view of “We just painted a house on your street. Can we also give you a quote? “

Best for

Development of brand awareness, traffic into a business – whether inpatient or online, and encourage people to take measures – demand an offer, for example.

8. Affiliate marketing campaign

Affiliate marketing campaigns, also known as an influencer campaigns or transfer campaigns, are immense popular opportunities to connect to a new audience.

People love buying what other people love, so this type of campaigns offer more awareness, more sales and commissions for the influencers who sell their products. These can be ongoing offers or specific advertising campaigns.

Example of product marketing campaigns

There are so many great examples of affiliate marketing campaigns. For example, there are only several influencers who advertise the Fab Fit Fun Fun Fun Box – I see that their posts are turning a few times a year.

Clothing and equipment brands also often have ambassador programs that offer individuals a discount to share them with their followers – and with their own purchases – in exchange for posting content with photos and videos of their products. One of my customers builds an ambassador program to maintain user -generated content for marketing and use the power of influence.

However, one of the most popular examples is Amazon Associates with which Creator can gain commissions from product sales.

Best for

Growth of your range and use of the power of recommendations and recommendations and at the same time great content that you can repeat you in your own marketing.

9. Social media campaign

Social media marketing campaigns are simply about reaching your audience on the social media platform on which you depend.

I used this type of campaigns to strengthen brand awareness, promote and even sell relationships.

Example of social media marketing campaigns

Wherever you turn, there are great examples of social media marketing campaigns that make it difficult to choose. However, I love that Dove Self-Aneseem projectIn particular, their most recent face of 10 campaigns, which focuses on protecting children – especially young girls – from “Anti-aging skin care content that can have a negative impact on their self-esteem.”

As a parent itself, this is communicated to me when I try to protect my children from social pressure … and this example shows how social media can be used for both good and business growth.

Best for

Organic social media is about getting as much unpaid engagement as possible. Paid social media campaigns should expand their audience or deepen their reach. You can include people who have visited your website.

10. Acquisition marketing campaign

Acquisition marketing is a kind of marketing campaign that focuses on growth by finding new customers and at the same time working on keeping existing customers involved and satisfied. These campaigns focus on attracting, promoting and converting leads, and may rely on a variety of other types of marketing campaigns that I have examined here.

Example of acquisition -marketing campaigns

Transfer programs are great examples of this. I saw this everywhere, from my children’s summer camp to software that I use – where current users from sharing, sometimes monetary and sometimes with additional advantages in the program.

The Dropbox reference program gives additional space for every person that refers to a user.

Best for

Keep the current customers happy and offer new customers incentives. I particularly like this model because it so often has the feeling that new customers receive the best offer and that existing users are not rewarded for the stay – I often see this on cell phone and internet providers.

11. Paid marketing/advertising campaign

Paid marketing or advertising campaigns reduce the dependence on organic reach and focus on improving their position on paid efforts.

In a recent customer project, we found that we needed a mixture of Google, YouTube and Facebook ads that are supported by organic content to further build up the dynamics that we have recorded with their new start.

This meant that we needed different types of assets -target pages, videos, blogs, social contributions and e -mail sequences, including marketing -assets -to support our paid campaigns.

Example of paid marketing campaigns

As with social media campaigns, there is no shortage of well -paid marketing and advertising campaigns. The best offer the audience an incentive to take measures now and to receive answers to their questions.

If you do a campaign “Request an offer of an offer” or “request” types, you will probably get more clicks in the app, regardless of whether you urge your audience to join a chat bot message or fill out a form.

On the other hand, great ads offer an incentive to buy now – like this for Anabei sofas that you can buy for “up to 60% discount”, and according to this display, the entire sofa can go into the laundry. “It is a good prop for a family with children, dogs and cats like mine!

Best for

Get leads that you can convert through a care sequence or on your website.

12. SEO marketing campaign

While search engine optimization campaigns speak less sexy than some of the other topics, simply expressed – they work. By analyzing what people want to know (search intent) and the words they use for the search (keywords), you can create SEO strategies that control traffic to your website.

Since the algorithm is constantly changing, I always tell people that the most important part of writing SEO content begins with the creation of good, helpful content that people want to read. In my book, this means that I first write for the people who read the content and are also accessible to search engines to make search engines accessible.

While the technical SEO on the backend of your website is of crucial importance when I talk about SEO campaigns, this is usually not what I refer to.

Instead, SEO campaigns usually refer to the optimization of individual pages and content with certain keywords, including the content itself as well as the title and the metadata.

Example of SEO marketing campaigns

SEO is an essential part of content marketing. Here, too, Drift Kings Media receives a gold star that is great in SEO content with his Marketing hub And Breeze Copilot Ai tool.

Are you looking for other great examples? It is as easy to look like a Google search for something and see which topics appear first.

Best for

SEO, like many content marketing efforts, is usually a long game. It is best to build authority and drive the traffic ahead.

13. Video marketing campaign

Video campaigns will continue to be important elements of every marketing strategy. YouTube, TikTok and Meta platforms have billions of views every month, which means that if you don’t use a video, you should be.

While the video should be part of most other types of marketing campaigns on this list, they also serve as an outstanding process. And what I love most about video campaigns is that there is a wide range, from polished and highly produced to great, productive videos, which means that there is the opportunity to point to video, regardless of your budget. In addition, you can carry out short forms or longer videos based on the audience you want to address.

For example, I love live video because it offers authentic insights into a brand or person. And from a personal point of view, I think it’s great that I can’t get stuck when processing and revision-it is live and you just go on.

Example of video marketing campaigns

There is roughly one supervisory examples for great video marketing ads, which are guided by ads to live programs and everything in between. Since it is so difficult to find an example, I share some of my favorites:

First, dollar Shave Club – because you have launched your entire business with a video that should only prove the concept and the demand for your products Before they really had a business infrastructure.

The second is old spice. About 15 years ago they had a campaign entitled “The man who could smell their husband” to breathe new life into the brand. The first video in this series is here:

I loved this ad and still find it funny. You recently brought the concept back with the campaign “Smell like your own man, man” with such videos:

Obviously, these are some of the more powered videos, but they only have to go to Tikkok or Instagram to find more great video campaigns that are shorter. Or you can join the Livestream workshop of your preferred business coach, which is another kind of video marketing campaign.

Best for

Building familiarity with the product and creation of demand. I particularly like a video for small companies because it helps people build a relationship and identify with business.

The anatomy of a successful marketing campaign

In our 2025 Marketing Strategy and Trends report, we found that data -informed marketing strategies have become the most popular marketing campaign.

Brands also emphasize agile marketing and the ability to shoot in the types of campaigns that they do.

Successful marketing campaigns continue to focus on social media marketing and brand formation. Companies have focused on online communities to promote more commitment.

Regardless of the type of campaign, the most popular marketing -asset video is.

This is followed by pictures, blog articles, infographics, podcasts and other audio content. Video has continuously the highest ROI of a media format – a trend that remains strong in 2025.

Marketers continue to invest more in video elements of marketing campaigns.

Apart from video, the most successful campaigns today include a mixture of digital strategies to ensure that they maximize their efforts.

Marketing campaign components

Several components go into the planning, execution and results of an outstanding marketing campaign. We will discuss the most important components of campaigns below.

Goals and important progress indicators (KPIS)

This component defines the final goal of your campaign. They develop specific, measurable goals. Then indicate which metrics are used to pursue progress.

For example, your content -making campaign can be measured based on organic traffic. Each contribution can aim to drive 1,000 prospects per month and 10 new contacts. These categories are measured in Google Analytics and Looker.

channel

Where are your content and messaging distributed?

Let us assume that you carry out a social media marketing campaign. You can prioritize the growth of the channels that are most relevant for your audience. You can also leave out those where you least build a loyal followers.

budget

Not all marketing campaigns require an incremental budget, but many still do it. Factor for agency, advertising and freelance costs. Factor these then pay in every ROI analysis for your campaign.

Content formats

Determine what type of content you create to fuel the campaign. It is common for marketers to add several content formats to a singular campaign.

For example, a branding campaign could include Video adsPress releases and guest blogs.

team

Who are the people you rely on to do the work? Before starting your campaign, please note people who work on all aspects of the campaign. You should know who takes over copywriting, design, media purchase and reporting.

Creative assets

A great marketing campaign should have great creative assets. Regardless of whether it is an elegant website design or interactive infographic, make sure your design is professional. All of your assets should fit for the purpose of the campaign.

Top marketing campaign strategies (data)

After our 2025 marketing state Report, there are different types of marketing campaigns and strategies that every company has to stand out. Here are five of the top strategies that indicate marketers in 2025 as a priority:

• Flexible strategies This enables quick turns if necessary.
• Customer loyalty to satisfy the current customers.
• Data -shaped marketing Strategies put on Powerful marketing analysis software.
• AI-controlled marketing strategiesWhat helps everyone stay competitive.
• Short form video, That has the highest ROI.

As a figure -I would like to communicate more about the statistics behind these strategies to understand why each this year (and beyond) is so important.

Flexible marketing strategies

Flexibility may sound like a strange strategy, but is of crucial importance for agile marketing. Based on everything I’ve seen in recent years, flexibility can make the difference between success and failure. Here is what our report has found:

• The marketers have planned forward because the greatest path marketing has changed in recent years.
• 80% agree that they are able to shoot at larger events in larger events such as recessions, pandemic or political turbulence.
• In recent years, marketers cite a quick change in people’s life as the greatest challenge to understand the target group.

Customer loyalty strategies

It costs more to win new customers than keep the current customers (and possibly sell). Further marketers bow to it today and are working to find new ways to reduce customer closing. Here is what our report has found:

• The majority of the marketers surveyed agree that the concentration on existing customers has priority before the search for new priority.
• 90% of the marketers plan to invest the same amount or more in the improvement of customer service via several channels, including social media DMS.
• 94% believe that personalized experiences increase the likelihood that people will become repeated customers.

Data -informed marketing strategies

Since marketing departments feel the pinch everywhere, it is more important than ever to bend into data, and most marketers agree. I also see this with my customers – you are ready to invest money, but you have to see the ROI. The respondents have the respondents about how they support their marketing:

• 82% say you can convert your data into meaningful knowledge.
• 73% agree that you have the data you need to effectively reach your target group.
• 77% state that you have high -quality data about your target group that make it easier to understand you.

AI-controlled marketing strategies

This should come as NO Surprise. However, it is interesting to see how AI is stacked with trends, budgets and strategies.

• 66% of the marketers already use AI and marketing automation in their role.
• 89% plan to invest the same amount in the implementation of AI marketing strategies this year.
• 90% plan to grow or maintain their investment in SEO in order to prepare for the generative AI.
• Marketers say that AI and automation are the best new trend that you will use for the first time this year.
• 83% agree that AI and automation tools help you spend more time for the most important part of your job, and 76% say it is the part of your job that you enjoy the most.

Short form video marketing strategies

Short form video does not go anywhere. This is one of the best ways to find new customers and build relationships with them – with a relatively low time in time or energy to reach their customers. And although it is the only specific tactic or type of marketing campaign in this list, it shows how important it is for marketers around the world:

• Short form video content is number 1 trend marketer in which most of the year is invested in the year.
• 93% of the marketers plan to maintain or expand their investments in short -term video content.
• Marketers quote short-form videos as a marketing trend with the largest ROI of last year.

How to create a successful marketing campaign

Now you may be wondering: “How do I start from here?”

Well, now it’s time to plan your campaign. In fact, the planning process is my favorite part. I always start to identify the main goals so that I can map the strategies and tactics that help me (and my customers) get there.

Next comes a campaign plan with a procedure that represents the types of marketing campaigns and which represents Marketing software That we build and measure our efforts. And as a memory, this should describe the necessary resources, assets, stakeholders and measurable goals so that we have a roadmap for the persecution of success.

Let us go down in the following section how this process will look in detail. If you are more of a visual learner, this video can help.

1. Understand the elements of your plan.

Before you start, it is important to understand that the creation of a successful marketing campaign requires considerably more effort and strategy than just creating marketing assets and making a contribution. No matter what kind of marketing campaign you do, I want you to take a moment to see that you have to spend time:

• Plan your marketing campaign.
• Create and distribute your assets about the public part of your campaign.
• Convert your new leads into customers, be it through a care sequence, on site or something else.
• Evaluation of your marketing campaign success and use of this data to inform future efforts.

I will lead you through every step of the step below, but before I go on, I just want you to recognize everything that goes into a successful campaign strategy.

2. Set a purpose and a goal for your campaign.

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I always like to start when it comes to planning any kind of marketing campaign. Why do you carry out this campaign? What would you like to carry out your campaign for your company?

If you have problems define your campaign purpose, start with wide. I always recommend checking a number of goals as below so that you can determine which are closest with your own:

• Apply a new product or a new service.
• Increase brand awareness.
• Collect customer feedback or content.
• Drive cables.
• Obtain income.
• Increase users commitment.
• Advertising for an upcoming event.

This is hardly a final list, but you have an idea of ​​general business goals that could reach a campaign.

Do you have your temporal goals?

Let us now take this broad campaign purpose and transform it into an intelligent goal. We will use the third option as an example: Collect customer feedback or content.

“The goal of my marketing campaign is to collect user-generated content from 100 customers via a branded haash day on Instagram with our new product line until December 31.”

The goal is specific (user-generated content), measurable (100 customers), accessible (via a brandinstagram haash day), relevant (with the new product line) and promptly (until December 31).

Do you see how this broad campaign purpose immediately turns into a implementable, accessible goal?

Pro tip: Seting intelligent goals is easy if you have the right tools. Take a look at the free Smart target determination below to start with this critical part of your marketing campaign.

Selected resource: Free Smart target determination template

3. Determine how you measure your campaign.

This will look different for everyone, depending on the channels they use, and their final goal. You can measure e-mail-open prices, new Facebook likes or product prescriptions. You can also follow a combination of several helpful metrics.

These answers depend on your overarching campaign goal. Here are some examples of metrics based on the above -mentioned campaign goals.

• For advertising for a new product or a new service: Pre -orders, sales and upsels.
• For increasing brand awareness: Feelings, social mentions and press releases.
• To collect customer feedback or content: Social mentions and commitment.
• To achieve income: Leads, sales and upsels.
• To increase the user engagement: Blog shares, social stocks and e -mail interactions.
• For advertising for an upcoming event: Ticket sales, sellers or entertainment bookings and social mentions.

If your campaign includes several marketing channels, it is advisable to define how you measure your campaign for every medium.

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Suppose I carried out my UGC campaign (user generated content) in social media, email and our blog. First of all, I would define my most important performance indicators (KPIS) for each medium what could possibly look like:

• Instagram engagements (likes and comments) and profile tags.
• Email opening rates and click rates.
• Blog views, click-through and social stocks.

Then I would define my main campaign KPI: Instagram branded haash day mentioned.

While the above -mentioned KPIs indicate how well my campaign reaches and incorporates my audience, my primary KPI tells me how close I am my intelligent goal.

Let us think about another question recently: What does “success” look like for your company? Sure, it is exciting to achieve a given goal, but that is not always possible. What would (outside of your goal) be successful for you (or serve as a milestone)?

Pro tip: If you find out how to measure your campaign, you should set up some checkpoints on the way.

Let us assume that your campaign includes awareness of the brand, and your goal is to achieve 50 PR mention by the end of the year. You can set benchmark notifications to 10, 25 and 40 mentions.

This will remind you of continuing to get your ultimate goal and increase morality in your team. Control points remind you that your hard work pays off.

4. Define your target group.

Imagine you construct a bulletproof marketing campaign that is only right with crickets.

In this case, you may believe that you chose the wrong marketing medium or that your creative joke was not enough. However, the culprit can be your audience.

To solve this problem, you will find out which phase of the buyer’s journey is aimed at. Are you trying to bring new customers? Are you trying to collect feedback from existing customers?

Do you market to those who recognize your brand? Or do you set a new brand identity?

Your marketing message depends on whether your campaign audience is in relation to awareness, consideration or the decision -making phase. Although your campaign reaches this outside your target group, it is important to design your campaign with a certain goal.

Next, identify the interests and pain points of your audience. Here are some questions you and your team should ask to better understand your audience.

• What are the general interests of my audience? Which magazines do you read? What television programs do you see? How do you spend your free time?
• Where does my audience depend online? In what purpose do you use Instagram, Facebook and other networks? Are you committed or just browse?
• What kind of content attracts my audience’s attention? Do you react to uncomplicated sales messages? Would you prefer to consume funny, humorous content? What cultural references would you understand?
• What problems do you have that could solve my product, my service or my brand?

If you are familiar with your campaign audience, you can answer these and other questions that can arise during the campaign.

Pro tip: To uncover more about your audience, examine your existing and potential customers on your market. Then use this data to create your buyer personnel. You can even enter this data in a free buyer -Persona generator like the below.

Selected resource: Buyer persona generator

5. Set a concept for your campaign and contact the right team.

Marketing campaigns require a mission, vision and visual identity. Great campaigns are an offshoot of her parent brand – both visually and creatively. These campaigns match the business brand and maintain their own identity.

Some companies use an internal team when creating campaign assets. Others choose an agency. You can also hire a freelancer or contractor to complete a certain part of the project such as the copy or the design.

Pro tip: We recommend starting with your internal team and making ahead from there. This team includes experts. You know your brand and can speak to what your campaign needs to be successful.

This step will probably take the longest because you will create your campaign concept from scratch. Next we will immerse yourself with the distribution of your campaign assets and connect with your audience.

Selected resource: Market research kit

6. Select the channels on which you run your campaign.

This selection depends on the preference, the budget and the commitment of the brand audience. Your answers to the above questions should lead your decision.

Take a look at the current media channels with which you advertise for your company. Which ones make the best? Which can you pay for ads? Which have the best commitment? The most important thing is where are your customers around?

7. Festive a timeline for your campaign.

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If you set a campaign period, you can have a better idea of ​​when, how and how often you will apply. Here you can find out how this works:

• Create a general campaign time bar. Then mark your campaign start date and the deadline for a calendar.
• Take a look at your marketing assets and the selected advertising market channels. Then work backwards from the start date of the campaign. How often can you afford to publish and promote your campaign content based on your resources? Use this information to create an advertisement for every marketing channel.
• Choose a cadence for each channel and map your planned contributions, e -mails, etc. in your calendar.

With the visual mapping of your marketing campaign, you can dispel your campaign promotions evenly. You can then publish on any medium equally.

Visual mapping also gives you an idea of ​​where your time and energy flow. When the campaign is over, you can look back to assess your effectiveness.

Pro tip: If your advertiser appears full, don’t be annoyed. Social media and e -mail planning tools can reduce the pressure of daily publication. Check out tools like HubSpot and bufferto help you plan and manage your campaign actions.

8. Make sure your campaign leads the users to a desired action.

Even if your campaign is effective and promotes a lot of traffic, it still has to carry out its desired measures. After “the desired action”, I talk about the intelligent goal that you originally defined. Let’s take a moment and repeat this goal.

For my sample campaign, my intelligent goal was: “User generated content from 100 customers via a branded haash day on Instagram to collect with our new product line until December 31.”

This step is to calibrate your marketing efforts and channels to get your customers to complete your desired goal. This is done through conversion assets such as calls, target pages and lead forms.

Pro tip: Lead conversion can be used separately or in connection with each other. For example, you can output a lead form on a target page or call up a call in which your audience is asked to fill out a form.

9. Monitor the right metrics.

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Your campaign effectiveness indicators depend on the type of marketing campaign you run. This section only serves as a basic list to give you an idea of ​​what you should see.

It is tempting to concentrate on vanity metrics such as generated traffic, click rate and impressions. A bump in these areas is a good thing.

However, they do not necessarily have a change in sales. Minister metrics cannot be the only means to measure the effectiveness of their campaign.

Pro tip: Place a bookmark to see all marketing indicators. It is organized by Marketing Channel. You can quickly scan the list for new metrics.

10. Set success figures and metrics.

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Take into account with the initial intelligent goal of your campaign. Did you hit your goal? If so, great! If this was not the case, you can immerse yourself in the data to judge why.

For example, if your goal was to increase the Bio Blog view by 100,000, every view in views is considered successfully. However, there is a difference between a campaign that works and a worthwhile campaign. A worthwhile campaign gives you a ROI ratio at the time and energy that you use in you.

Pro tip: While it’s okay to celebrate a bump in pre -orders, leads, views or engagements, do not assume that this is enough. There is a reason why it can first set a campaign goal. If you adhere to this goal and calibrate your investment, it is ensured that your campaign is worthwhile.

11. Decide what you do with the campaign data.

This step helps to maximize the business effects of your campaign.

If you analyze and use your data, the value increases ten times. The data helped you to evaluate your campaign results. Through further analysis, you are clarity about your audience, marketing methods, creative skills and more.

Let’s return to my UGC -Instagram campaign.

In addition to achieving my target of 100 posts with UGC, the data that I collected in this process also offer insights into what my audience is. I can understand when and how often you post on Instagram, which languages ​​you use and how you use my product.

Regardless of whether you offer lead information, pre -orders, social engagements or downloads, you can use your data to expand your marketing effort as a whole.

Pro tip: The campaign is not over if you have pulled this final report. Spend time with your team in a retrospective meeting. Ask questions like:

• What could have been done differently?
• How could we have saved money?
• Why do we think it went wrong when something went wrong?
• What did we learn about our public or marketing channels?
• What feedback could we collect from participants or customers?

Great examples of marketing campaigns (and why they are so great)

This would not be a Drift Kings Media Ultimate Guide if we did not share some examples of the professionals.

1. The lip rod“Something Bawse comes.”

In 2022, the Lip Bar celebrated its 10th anniversary. It also published a new product called “The Bawse Bundle”.

At the beginning of February, the brand started a multi-channel campaign, from website and social media to advertising boards.

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The campaign is based on a story of resilience and endurance and focuses on the negative experiences of the CEO in the Show Shark Tank.

Why this campaign works

A single campaign reaches several things: the audience gives an insight into the brand’s journey. It builds on this trip and combines it with a product.

Current customers share this excitement due to the 10th anniversary. In addition, new customers are attracted to the personal history of the CEO.

2. Meta: “The metaverse”

In 2021 Facebook terminated the Renaming his parent company. The new name Meta came with its own Marketing campaign This introduced the world into a new concept called “Metavers”.

The video Posted in the Meta Facebook account shows an alternative reality in which people can interact in 3D.

Why this campaign works

The idea of ​​a Facebook Rebrand was speculated Before the start of the campaign, which aroused the public interest. That meant that even if they didn’t like the change, they would still be interested in seeing what happens next.

3. Popeyes: “Megan du Hengst Hottie Sauce”

With his chicken Sandwich Marketing campaign, Popeyes has already hit the ball out of the park. Then it nailed the Megan Tee Hengst -Hottie -Sauce together again.

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Popeyes probably created one of the best chicken sandwich on the fast food market in 2019. At the same time, the artist Megan Thee Hengst became the hottest rapper in the industry.

So it made sense that the two would combine a remix of the successful chicken sandwich in 2021.

Why this campaign works

This campaign aimed at the younger crowd with both only chicken sandwiches and aimed at the younger amount Were.

Popeyes was able to use this market segment and increase sales while continuing to use its success. In addition, the campaign was never stale.

4. Cheerios: #Goodgoesround

(Video: https://www.youtube.com/watch?v=_ksv3ugjpts)))

General Mills carried out a non -profit campaign called Good Good Good about the Cheerios brand. These efforts are committed to collecting enough money to finance one million meals.

Why this campaign works

The campaign contained its own target page, video marketing assets and hashtag (#goodgoesround). This separated the campaign from her mother’s brand and made it together.

The company also paid in order to advertise the URL “Good Goes Round” on Google and to give the campaign more visibility.

5. Apple: “Turned on the iPhone”

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You have probably seen an advertising table with an astonishing picture that explains: “Turned on the iPhone”. This series illuminates the high -quality images that customers can record on the iPhone X.

It is a product launch campaign that focuses on a certain function of the new Apple smartphone.

Why this campaign works

This campaign was unique. It resembles a campaign created by users, but was also heavily advertised by the brand itself.

Apple Started a separate Instagram Account for sharing the #Shotoniphone content. The brand also worked with professional photographers and videoographers. There was even official television advertising.

6. The general: “Rebrand”

When it comes to kitschy commercials, the general’s old marketing strategy fits into account.

The brand became a synonym for pixeled animations and inferior production. This inevitably had a negative impact in the way potential customers perceived the quality of service.

In 2020, the company changed its marketing campaign to address a more rational customer who appreciates a little humor.

Shaquille O’Neal became the face of the brand. Together with other remarkable celebrities such as Montell Jordan and Ernie Johnson, he appeared in commercials.

Why this campaign works

The general listened to the opinions of its customers to the brand before he brought the new campaign forward, and consequently saw great success.

The tone of the marketing campaign remained carefree, but took a more mature approach to humor. General’s key sales argument shines through.

7. Airbnb: “Enable the host”

In view of the COVID 19 pandemic, travel companies such as Airbnb unprecedented profit losses.

How did the company react? It created a series of videos entitled “Made of Od Cent of Hosts”. These videos showed appreciation for the hosts who continued to accept guests on the platform.

Why this campaign works

What I really love about the campaign is that you don’t get Airbnb customers to the center.

Instead, the hosts are adapted to accept customers at all. Airbnb focuses on the human aspect of its platform: they do not rent Airbnb property. You rent someone at home.

8. Patagonia: “Earth is our only shareholder”

In 2022, the founder of Patagonia Yvon Choinard decided on “Going Purpose” to go publicly, in which after reinvestment in the business in two non -profit organizations that had campaigned for the environment, 100% of the profit.

Why this campaign works

While I am less traditional marketing campaign than a business decision, I love Patagonia’s approach to double his values ​​and attract their nuclear audience – people who love and want to protect them. It is a powerful branding strategy and has the potential to continue shooting many great campaigns.

To you

Marketing campaigns are not easy, but they are valuable and essential for a successful brand and a successful business.

Campaigns issue certain services from general advertising measures. You can reach your audience in a creative and exciting way.

If you are not sure where to start, I recommend that you sit down in your audience’s shoes. Start with what would be valuable for your audience and go from there.

After all, your audience is of crucial importance for your success as a company, so you never go wrong by putting it in the first place.

Note from the publisher: This post was originally published in August 2017 and updated for completeness.