Google’s site kit is a free WordPress plugin that connects your website with important tools such as analytics, search console and ads. After installation, it is easy to check your accounts. Then you see data in your dashboard. This data is nice to have, but have limits, especially if you need detailed reports.
What is Site kit from Google and why do you use it?
Site kit from Google is a basic analysis tool with which you can answer questions such as:
- How many people visit your website?
- On which side do you land first?
- What keywords did you search to find them?
- Earn your ad clicks?
With the site kit, Google inserts the data directly in WordPress, so that you do not have to deal with various platforms to search for your data. The tool receives its data directly from every service and shows the most important data in clear diagrams, tables and a flexible, customizable key metrics.
Who is it for? (And if it is not enough)
However, the site kit is not the analysis tool to rule them all in WordPress Land. It covers the basics well, but it will not work for the goals of all. It makes it incredibly easy to set up and carry out different Google Analytics accounts.
Site kit from Google works well for:
- WordPress user who want to pursue basic performance
- People who prefer not to use additional plugins or code
- Site owner who manage everything themselves
But it may feel limited if you:
- Execute advertisements on the scale and need insights at the conversion level
- Use custom events or E -Commerce tracking
- You want to control every aspect of the scripts and tags of your website
It covers the basics well, but is not built for advanced setups.
How does it look?
After installing and connecting Site kit you will find a new menu item in your WordPress dashboard. If you click on it, you will lead to the dashboard in which most statistics and attitudes live. You will also notice a new dropdown menu if you visit posts on your website. Thanks to this dropdown, you can quickly see statistics for this special article without having to open the analysis.
Overview of the dashboard
The dashboard gives you an overview of how your website is carried out. Depending on which services you connect your website, you may of course see something like this:
- Data traffic and commitment knowledge from Google Analytics
- Clicks and impressions from the search traffic provided by the search console
- An overview of the top performing sites
- Records from advertisements or adsense when you run advertisements, that is,
- PageSpeed Insights operated in the location speed performance
- An overview of how different groups, for example, compare new visitors against returning visitors
Some sections also show trend indicators such as arrows or percentage changes compared to the previous period. This will help you recognize trends and react to you. Click each source to open a more detailed view in the corresponding Google Tool.
Key metrics widget
You can set up the “key metrics” section as you want. The site kit asks you some questions about the goals of your website and what you want to concentrate on. Then it suggests metrics to show the tapboard at the top. You can choose which blocks you want to see, e.g. B. top -converting traffic sources, new visitors, the latest trend pages and much more.
Admin -bar -Statistics
After the site kit is active, you can also see a small drop -down list in your WordPress administrator bar when you display your website. Click on it and you will receive a mini report that is displayed by side-specific statistics, including search impressions, clicks and traffic over time.
Which Google services can you connect?
After installation, you can connect the following tools. Two of them – search console and Google Analytics 4 – are activated during the first setup. You can connect:
- Google Analytics 4
- Search console
- Adsense
- Reader -Revenue Manager
- Show Google
- Tag Manager
Google Analytics 4 (GA4)
The site kit automatically adds your GA4 day. Then data is displayed, such as B.:
- The number of visitors
- Sources of session (organic search, direct, transfer)
- Average engagement rate
- Session
The data displayed are summarized. So if you want custom reports or event tracking, you have to open GA4.
Google search console
After installation and connection, you will receive some key dates from the search console directly in your WordPress dashboard:
- The questions you are looking for to find your website
- Number of clicks and impressions
- Clear visitors from the search
- Search on the side level on the search
This type of data is very helpful for content optimization purposes and the information of your SEO strategy.
Adsense/ads (monetization)
If you use Google’s systems for executing ads, the site kit can be displayed, for example, data on advertising impressions, top-earning sites and estimated income from auto displays. Simply connect the services to display the data. Remember that it does not replace the Adsense dashboards, but give them quick knowledge.
Reader -Revenue Manager
Reader Revenue Manager is a Google tool for adding subscription and contribution options for your website. It is designed for publishers and content manufacturers who want to monetize their content through reader support, such as: B. recurring memberships or one -off donations.
With the site kit you can connect the Reader Resears Manager in just a few clicks to your WordPress site. As soon as you are linked, you will automatically add the required code to your website so that you do not have to add tags or install manually. This function is optional in the site kit and is mainly used by publishers who offer Paywalled or Premium content.
PageSpeed knowledge
The site kit carries a pagespeed test directly in WordPress. In the “Pagespeed Insights” section you can see both laboratory data and field data. Laboratory data is based on simulated tests in a controlled environment and helps you to identify performance problems during development. The field data, on the other hand, reflect how real users experience their website across different devices and network conditions. Together they offer a balanced view of how to cut their sides.
The report shows load performance results, data on Kern -Web -Vital (such as LCP and CLS). There are also suggestions to improve speed. But it only tests your homepage and does not contain any custom settings. For complete reports, you can continue to visit separately Pagespeed knowledge.
Tag Manager
You can link a Google Day Manager Container via Site Kit. In this way you can manage third-party scripts (such as Facebook pixels or custom tracking tags) from one place. The plugin does not offer you a complete interface to edit tags -you do this in the Tag Manager platform.
Manage analyzes in the site kit by Google
For most site owners or managers, analyzes and search console are the most important Google tools. The site kit simply makes it easier to set up these two services properly. Of course you can also use existing accounts.
Improved measurement support
GA4 has also automatically followed an improved measurement, scrolling, outgoing links, file downloads and other actions. If you activate this in your GA4 property, the site kit can follow you. Unfortunately, it is not possible to select which Inside WordPress should be switched on. You have to go to your GA4 settings.
Event tracking and day introduction
The site kit does not support event setup or tracking reports in the WordPress dashboard. If you need complete control over events, you have to use GA4 directly or use Tag Manager to set up the custom events.
Restrictions of the analysis in the location kit
You will probably understand that Site -Kit is not a substitute for GA4 – it is a decent tool that gives quick insights and nothing more. You will not receive access to funnel reports, attribution models or filters. You cannot edit events or see forward -looking metrics, and there is no support for GA4 audience or Google Analytics 360.
What is an improved conversion tracking?
With improved conversions you can connect Google ads -clicks to leads or forms. This improves reporting on these events when users block on different devices or blocks. After the setup, the site kit records the submissions of form submissions and hands over the data to Google ads.
The site kit currently supports some of the most popular WordPress contact form -Plugins, such as: B. Contact form 7, Wpforms and Ninja forms. However, if you use a non -supported custom form, the site kit cannot automatically add extended conversions.
Here, too, Site Kit has many restrictions in this area. For example, it does not support buy-based e-commerce conversions or offline conversions. It also does not support pixel level tracking, forms of third-party providers, popups and embedded forms. So it is specially designed for simple submissions of LEAD form.
Key metrics widget for quick appearances knowledge
Key indicators are a very valuable addition because you provide quick insights into data of your choice. They understand quickly, but not very detailed. You need more data for important strategy decisions.
This widget drives important GA4 and search consolation data into a block in your dashboard. You can choose which metrics you show and reorganize. To change your selection, click the Change metrics button in the corner of the section. You can also carry out the question from the Site Kit admin settings.
Each metric contains a figure and a trend comparison from the previous period. For example, you can find that the commitment is “6%” compared to the last 28 days. Click one of them to open the complete source report in GA4 or search console.
The widget has restrictions. It does not show custom events or real-time reporting, campaign assignments or GA4-specific collections such as the audience or conversions. The widget and the site kit are generally intended for broad knowledge and not for advanced analyzes.
Is Site kit from Google sufficient for your goals?
The site kit is a good starting point for most WordPress users. It brings valuable Google data together without having to do a lot of work. However, whether it is sufficient depends on whether you have to receive from your analysis and tracking tools.
SEO and content knowledge
The site kit is not a SEO plugin like Yoast SEO. However, you can call up data from search console that help you understand how people find your website in the search results. This will make you an understanding of which content works well and how your website is carried out in the search results.
As already mentioned, it is not SEO plugin, so you have to install a tool like Yoast SEO in order to make a large part of the heavy lifting. Plugins like this help with most SEO tasks, e.g. B. adding technical problems, adding structured data and improving your content.
Monetarization
When you perform advertisements, the site kit shows basic ad metrics such as impressions, valued income and top-earning pages. It helps you to monitor your ads without logging into another app.
It does not support extended displays and you cannot place displays manually. It is also not possible to optimize layouts based on behavior or carry out A/B tests to find the best advertising format. If you work with several advertising networks, you need a tool that can do much more than just a site kit.
Marketing analyzes
The site kit will be fine for the report of basics. You can see trends in users, meetings, sources of transfer and commitment – all brought to you by Google Analytics 4.
However, the site kit does not offer access to campaign statistics, UTM tracking or event-based funnel. It also does not offer the opportunity to set goals or to segment traffic for behavior. For this type of knowledge, you must immerse yourself directly in GA4 or use a more detailed reporting tool. If you run marketing campaigns, track conversions or use CRM tools, Site -Kit does not provide enough data.
E -Commerce and advanced applications
The site kit will not reduce it for E -Commerce. It is not integrated in WooCommerce and does not offer an option option. It also has no access to carts, products, transactions or customer behavior. There is no way to measure things like the average order value or the conversion rates.
For an extended E -Commerce tracking, you have to set it up directly in GA4 or use other methods to access this data. Site Kit does not support this at all.
Should you use Site kit from Google?
The site kit is a good option if you want a free tool for displaying data, search and performance statistics without having to set up a number of tools. It is very easy to use and useful enough for small websites.
If you perform a huge publication or an online shop, follow custom campaigns or manage a large number of advertising accounts, the site is not reduced. This does not mean that it is useless for these cases. One of the biggest features is that the furnishings of GA4, search consoles, ad and day managers will be incredibly easy. It is a great starting point to set up your analytical toolkit.
