Video is of crucial importance for E -Commerce marketing -the following must know marketers

Video in E -Commerce is no longer optional – it is the necessary minimum. I don’t want to read product descriptions with a new length. I want to see it, feel, trust. And their customers want the same thing.

A good video makes what ten text blocks cannot. It shows your product and convinces people to buy quickly.

How can you let it work for your advantage? I will guide you through everything you need to know why video in E -Commerce marketing is important and how you can implement it today.

Table of contents

What is E -Commerce video marketing?

E -Commerce video marketing is the use of videos to advertise products, increase online sales and to commit customers on E -Commerce platforms and social media.

I think videos for E -Commerce are super important because consumers cannot touch, see or experience the products online how they can do in physical business. Videos help products to come to life so that consumers have a better idea of ​​what they can expect before buying.

For example, Thrive Causemetics is a beauty brand with high-quality, gruesome make-up that uses e-commerce video marketing to share tutorials and behind the scenes of the scenes of their products in action on Instagram and establish a more personal connection with your community.

Some common types of E -Commerce videos include:

• Explanatory videos
• Shopping videos
• Product demos
• Instructions of videos
• Ungoxing videos
• Product comparison videos
• User -related videos and testimonials
• Live sales videos

Video marketing in social trade

The following numbers are amazing.

Accordingly Drift Kings Medias condition of the consumer trends, 33% of those surveyed have discovered products on social media in the past three months. In addition, 1 of 4 of them prefer products on social platforms. Meaning, Video marketing for E -Commerce runs 25% of the leads.

Which type of content is currently doing best on social media?

Short form videos.

In 2025 this is the content that drives the highest ROI according to ours 2025 report report of the state of marketing. And live streamed videos take third place.

Tikok and Instagram have developed from platforms to dance and parts of stylish photos to change the way people shop.

In 2024 Tikkok Shop arrived Sales of 9 billion US dollarsShow the power of video content for E -Commerce. Over 58% of the GMV came directly from videos. This year the trend has to grow the potential.

In the meantime, Meta also bend on social trade with Facebook and Instagram and expected to dress 94 million US dollars in combined income.

These highlights only ask you to take and film measures, but let’s take a look at more business -oriented advantages.

5 advantages of E -Commerce video marketing

I will lead you through real examples of e-commerce video marketing in different niches so that you know what advantages you can expect.

1. Increase the conversion rates

E -Commerce website with video Increase the conversions by 34%. Product demo and unboxing videos give consumers more trust and intention to buy.

Take Novanude, a brave bathing clothing for women who laid in influencer and UGC content by adding copies to copies to your homepage.

The real product clips help buyers connect with the brand and reported A bump of the conversion rates.

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Pro tip: If you are just starting with video marketing, download them Ultimate Video Marketing Guide.

2. Increases the average order value

Videos make customers easier to see how products work together and encourage them to buy more, which increases the average order value.

For example, BARKBOX used, a popular US PET subscription service, video ads to highlight its best-selling dog beds on Amazon, and saw a massive 595% sales jump and a return of the advertising expenses by 400%.

Ultimately, their products were higher in Amazon’s search results, brought more customers and increased their average order value.

3. Improves customer confidence

Our research proves that every generation from Gen Z to X Video likes and trusts more than anything on social media.

Does this mean that every video delivers results? Of course not.

It depends on the message and the quality. Low resolution, disorders on the screen or a bad view are enormous sections.

Actually, 87% of consumers Suppose video quality affects your trust in a brand and shows that well -produced videos significantly improve the credibility of the brand and the trust of customers.

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4. Higher commitment rates

Create videos 1.200% more shares as text and pictures, which leads to better commitment and reach.

In addition, half the time that people spend on Instagram goes to watch roles. says Zuckerberg. It shows how much attention videos become compared to photos.

On average, instructions receive one less than one minute 82% watch rate.

Even videos that last between 1 and 30 minutes still keep over 50% of the viewers’ attention. This makes you a great way to increase the commitment to product tutorials and understand potential customers how a product works before buying.

For example, take a look at this Nutribullet video Where the influencer makes a milkshake:

It is short, powerful and attracts your attention. You see the strength, speed. It looks cool and effortlessly. Somehow You want to buy one and mix something yourselfRight?

And the results speak for themselves – over 80,000 views and rather solid commitment:

5. Improves the SERP ranking list

This additional time on site that spend videos on the end of the view sends a strong signal of search engines for which the content is worth.

I think this is actually quite fascinating because Google said that behavioral signals such as dwell time do not increase the rankings directly. On the other hand, SEO and SEO studies report on the contrary.

Take Backlinko‘S 11.8 million Google search results. After analyzing this mere number, they discovered that The average time for a Google First Page result is 2.5 minutes. In addition, the increasing time on site correlates by 3 seconds to fix a single position in the search results higher. “

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What’s next?

Read for detailed tutorials to the most difficult parts of E -Commerce video marketing.

Amazon Video Marketing: An overview

Amazon Video Marketing refers to the use of video content such as product demos, sponsored brand videos, live shopping streams and influencer collaborations in the ecosystem of Amazon.

The main goal?

Include buyers, present products and promote sales. This includes video ads placed in search results, on product detail pages, in Amazon live streams and on the expanding streaming platforms from Amazon.

Amazon pointed out Two important facts In this matter:

• Adding videos to your entries can Increase sales by up to 9.7%.
• Buyers who watch videos are 3.6 -times more likely that it buys As those who don’t.

If I buy a standing switch with an adjustable height, I would contain 100% a video that shows how long it takes to set up and what it actually looks like in a room.

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How to create an Amazon video marketing strategy

I went through tons of LinkedIn contributions, expert guides and video tutorials to give the most practical and reliable tips.

In this guide, I will show you how to build a strong strategy for the Amazon video marketing – step by step from the ground up.

1. Understand your video placement options at Amazon.

Videos can be displayed in several places on Amazon, and everyone has different advantages. The placement and type of video you have chosen depend on your business goals.

• Product detail video videos. These live in the section “related video shorts”. These are information product videos that show what your product looks like and works. They are well suited for people in the considerations who are looking for a specific product and compare offers.
• Amazon Storefront videos. This placement can be found on the shop page of your brand and is ideal for top-of-funnel videos to introduce people to products that you offer that you may not be aware of.
• Amazon live. In real -time buyer live streams, these are ideal for demonstrating their product and selling to customers who are willing to buy on site.
• Amazon posts with video (beta). Organic style placements with video. Enter the customers’ attention as soon as you have entered a search query.
• Ott (over-the-top) video ads. On fire TV, IMDB TV etc. for larger budget brands.
• Amazon sponsored brands video ads (SBV). These appear in search results, but are paid advertisements, no organic videos. Select this option for additional advertising.

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2. Define your business goal.

As always, you have to decide what the video should achieve before you create it. Would you like:

• Drive clicks and conversions?
• Train customers to expand trust?
• Increase product reviews?

The goal will lead the type and the tone of your video content as well as your placement selection.

3. You know your audience from the inside out.

In addition to other research in the target group, I recommend using it Amazon Analytics (Brand analysis, search term report, etc.) to understand:

• Who your buyers are.
• Which keywords are you looking for.
• What problems do you try to solve.

Then you make videos that correspond to your pain points and your stage in the funnel.

Pro tip: Amazon Search term reports in BULK leaves show what buyers have searched for when their advertisement appears and help them quickly win or discover weak keywords. They are integrated into the file and make it easier to update targeting with all important IDs in one place.

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4. Align the video format with your goals.

As soon as you know your business goal and your audience, it is time to choose the format. In my research I found that these are the strongest formats for Amazon:

• Explanation or demo videos. Show how the product works.
• Comparative videos. Show your product against competitors.
• Certificate videos. Real users share results.
• Instructions of videos. Particularly useful for tools, devices or food.
• Fast 30-45 ads. Optimized for SBV (damped autoplay in the search).
• Ungoxing videos. Ideal for premium or complex products.

I suggest selecting several formats and experimenting to see what works best for your product and audience.

5. Follow the video guidelines from Amazon.

With Amazon Video ads you can perform Autoplay videos (subdued) videos on the websites, apps and fire tablets from Amazon.

Your video shows itself in places on how the homepage and product pages and begins to play when it is at least reasonably visible.

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When it comes to video ads, there is Specific rules And the basics you need to know:

• Go with 1920×1080, below 500 MB, max. 3 minutes (but 15 seconds is ideal).
• No clickable buttons in the video – Amazon processes the CTAs.
• You need a brand logo, a short heading (up to 50 characters) and a CTA -like “Now”.
• Fire tablet ads can have custom backgrounds and poster images, but must follow the layout rules from Amazon.

6. Optimize videos for searching and conversion.

In order to achieve the greatest visibility, I recommend that you optimize your videos with the following best practices:

• Add high -ranking key words to your video heading/your title.
• Use clear CTAs such as “More”, “Buy now” etc. etc.
• Highlight key functions and unique advantages in the first 5-10 seconds.
• Add text overlays to increase clarity because the Videos Autoplay were muted.

7. Start and test.

Now it’s time to see how your videos appear! I found that these tests and metrics optimize the performance:

• Use A/B tests to compare different videos (e.g. different scenarios or colors).
• Follow the performance via Amazon Ads Console: CTR, CVR, Roas.
• Pause underperformers and double winners.

8. Reuse and reuse.

Do you recognize a winner that delivers ROI?

I suggest that you next make you more of these videos:

• Up the winning videos on product pages.
• Add them to your Amazon Storefront.
• Cut shorter clips for Amazon posts or social media.
• Use for Amazon live streams or influencer campaigns.

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9. Monitor and iterate.

A video strategy for Amazon is not a one-and-life. Keep an eye on:

• Engagement metrics (views, time, clicks).
• Conversion Rate Lift from pages with video vs without.
• Check customer questions – transform them into new video topics.

Then optimize and iterate your strategy for future videos to further improve your performance and ROI.

Now it is your job to record a pen and map your strategy and keep these nine steps. But one question could still linger …

How do I do Amazon product videos that actually convert?

I saw a great video of Ian SmithAnyone who disintegrates how to create highly converting product videos for their Amazon listings. It is full of intelligent tips, especially if you do it yourself or with a budget.

Here is a summary of how he replicates his strategy:

Step 1: Nail the basics – lighting, angles and quality.

• Use the highest resolution you have (newer iPhones work great).
• Light white lighting is the key – here no weak, moody setups.
• Show every corner of the product. Near with smooth pans (use it 60-120 fps to slow it down in the post and benefit for professional).
• Show clearly what is included in the box – no surprises, no return.
• Add scale references (such as a dollar calculation or the hand of a person) so that buyers understand the size.

Step 2: Trust with realistic, honest videos.

• Do not go too polished – excessively produced videos can actually make buyers skeptical.
• Keep it real. Show the product what it actually looks like when it is no longer escaped.
• Enter a demo. Show how to use it, set it up and switch it on.
• Use lifestyle recordings. For example, set a kitchen product alongside everyday items to imagine people in your room.
• Show the actual dimensions and consider adding text overlays with measurements.

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Step 3: Treat objections before you enter.

• Set expectations clear. No batteries? Say it.
• Avoid using props in your video that are not included in the package.
• Remember joint concerns by checking the negative reviews and FAQs of your competitors.
• Talk about how quickly the results come or how easy the setup is – answer these quiet questions in the head of your buyer.

If you are an Amazon seller, this strategy can help you transform occasional browsers to actual customers. It’s all about clarity, trust and the simple, to make it as easy for someone as possible “Yes” To your product.

Let us explore another great video marketing tactics for E -Commerce.

Live -Stream product marketing: an overview

Live stream product marketing is a video marketing strategy in real time in which brands present their products live. It often happens on Instagram, Facebook, Tikok, YouTube or Amazon live.

It is a mixture of entertainment and sale in which hosts (influencers or brand representatives) include spectators, show products, answer questions and offer exclusive offers. In the meantime, the audience immediately observes and buy.

• Live shopping attracts the conversion rates Between 9% and 30% -BEVITALLY THE 2-3%, which you can see on regular e-commerce websites.
• The same study shows that 73% of the buyers indicate that they buy something after a live shopping event.

Why does it work?

I find consumers longing for real, unottotty content. It builds confidence, drives urgency and promotes immediate purchases – especially if a countdown, a limited existence or a special code code are available. It is also interactive, which means that the audience is involved in longer than conventional ads.

How to create a live video marketing strategy in 5 steps

I selected this Tips directly from TikTok And turned them into a simple guide for their E -Commerce -Live video marketing strategy.

Note: It applies not only to Tikkok, but also to Instagram, Facebook and other platforms.

Step 1: Create your live script.

Hold a script, but make sure that you don’t sound like a TV host. I recommend keeping it on the right track during the stream, but of course keeping it. Be confident and authentic.

A script is its basis.

For every product I recommend: Explain:

• What problem does it solve.
• How it works.
• Real customer stories or reviews.
• Social proof.
• Why should you buy NowNot later.

Add advertising gifts, funny input requests or viewer goals to increase the commitment.

Step 2: Plan your life.

Go live at least once a week (30-60 minutes).

• Put on 2-3 life per week when growing.
• Find out when your audience is the most active on Tikkok or your platform of your choice.
• Stick to a regular schedule so that the spectators know when to set themselves.

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Step 3: Promotes before you go live.

In order for a live video to work, customers have to appear. So it is your job to tell you when you are live. Start 2 weeks aheadAccording to Tikkoks Analytics.

I suggest creative advertising, such as:

• Tease flash sale, exclusive offers or live offers for live.
• Preview videos to create hype to create the products.
• Create curiosity so that people are looking forward to joining and shopping.

Step 4: Go with seasonal trends.

While you can sell live all year round, I think that it can be super profitable to align some live meetings with shopping events such as Black Friday, public holidays, back-to-school, etc. Hold:

• Creation of seasonal offers and limited discounts.
• With relevant products and special bundles.
• Go live during the peak times to use the sum.

Step 5: Mix your products intelligently.

I recommend starting with your bestseller (your “hero” product) and then throwing others that offer your customers additional value. You can:

• Add an inexpensive, high -quality article to attract new customers.
• Offer exclusive offers for loyal followers.
• Bundle products to increase sales and promote larger carts.

Do you want more instructions for Facebook live? The Comprehensive guide Will help you to be successful.

4 tips for high-roi e-commerce videos

When content is flying everywhere, your videos actually have to earn attention. So I found that you can make it possible.

1. Use short form video and visual stories.

Nobody has time for long -winded content. You want something fast, real and striking. In 2025 short form videos and influencer partnerships Drive the biggest ROI.

For example, look at brands like Gymshark. Your Instagram is full of short, effective training clips and influencer-controlled campaigns.

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We are far past to film products on shelves or clothes. If you want to attract attention, you must:

• Show it in action – what does a real person look like?
• Show that someone actually uses it – people want to see the experience.
• Get fun – humor sold and keeps people addicted.

Take a look at our Short form video book For further tips.

2. Publish your content at the right time.

The cooperation with so many brands taught me one thing: the timing of your contributions is as important as your quality. Miss this sweet spot and it is as if your content doesn’t even exist.

So what is the best time to post?

Based on our research, you will find a short guide to publish the frequency and timing for each platform.

• Facebook: 12 noon to 3 p.m., Saturday. Post 1-3 times a day.
• Instagram: 12 noon to 3 p.m., 6 p.m. to 9 p.m., Saturday. Poste several times a day.
• TIKTOK: 6 to 9 p.m., Saturday. Poste several times a day.
• Pinterest: 12 noon to 3 p.m., Saturday. Poste several times a day.

Pro tip: Use tools like Drift Kings Media Social Media Management software To plan your contributions and ensure that your content is published for the best possible commitment at first -class times.

With his Mass planning functionYou can plan and plan up to 300 posts with a single upload.

Watch Drift Kings Medias Super Guide How to automate your entire social media presence in just 2 hours! From the creation of AI-operated content to planning and customer towering.

3. Write great scripts.

No script, not a good video. Simply that. You will only strip, miss the point and throw in a few useless clips.

If you want your video to cut off well, research and write the script that your audience will love.

Compared to before, it is easier than ever to get the perfect script, scenes, voice -over and all thanks. Almost 50% of the marketers agree And use it exactly for this purpose. Another 59% use it to automatically generate capacity and transcriptions.

Pro tip: Drift Kings Medias Ki -Enterfeiter Helps you design video scripts, outlines or catchy hooks in a matter of seconds with a single input request. It is built directly into the platform so that you can create and edit scripts without changing tools. Perfect for saving time + beating the writer.

But don’t rely too much on the robots. I strongly recommend that you read it loudly to recognize the strange wording or robo-flow. Make sure you add “You” To the script.

4. Do not make your videos and intros too long.

According to Wyzowl’s report from 2024, report, 39% of the marketers Find 30-60 seconds as the most effective video length, followed by 1-2 minutes (28%).

Videos under 30 seconds are preferred by 18%, while only 5% videos over 3 minutes are effective. ​

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People don’t like slow, boring and long intros. If your catch does not attract attention, it doesn’t matter how long, short, short, good or bad the rest of the video – people just won’t see it.

TIKTOK research Shows that over 63% of the top performance videos with the highest CTR receive the main message or the product in the first 3 seconds.

This year E -Commerce revolves around video.

As I said from the start, video is not an option, but a necessity for E -Commerce.

You will only know what is best suited for your company by testing and step-by-step tutorials that I have created for you. Use AI tools to optimize your efforts and save time in abundance. Create a strategy for every step you take. Implement it. Set as needed. Follow your results.

And remember: Your customers want to see more and read less today. Give them it and you will win.

Note from the publisher: This post was originally published in February 2016 and updated for completeness.