LinkedIn could currently be the most underestimated growth channel in marketing. I’ve been obsessed recently. While everyone is fighting for attention on any other platform, LinkedIn remains a place where intelligent marketers can still build a massive audience without burning the advertising budget.
I sat down with LinkedIn Creator Hala Taha Recently to see how marketers can fulfill the moment. Hala has grown a trailer of 260,000+ on the platform. How? It has a four -stage viral formula that actually works. It’s not just theory. She uses it to consistently achieve massive reach.
Hala broke off her entire system during a recent conversation. This includes the content of the content, the commitment hacks and DM strategies that most people never talk about. We also examined how to use AI to shorten their content in half. So let’s go into it.
According to Hala Taha Mastering Linkedins Algorithm
To make the best of a platform, you have to know the algorithm. Fortunately, Hala is an expert with seven years of experience as a founder and CEO of Yap Media. Today the company is a TOP -Linkedin marketing agency that operates over 20 influencer accounts.
According to Hala, marketers must understand the two different business models from LinkedIn. The first focuses on advertising, which means that LinkedIn wants to keep people on the website as long as possible. The second is the element of the job search.
The LinkedIn platform must meet both experiences. This culminates in a four -stage algorithm, which the contributions go through before you reach your feed, and that means mastering this algorithm to take important actions every step.
1. Spam filter
If you have made a contribution for the first time, LinkedIn will check for Spam. It is scanned after obscene, nudity and offensive keywords, but also after things like the dating of more than five people or more than five hashtags.
There are postal categories for low, medium and high. For example, your contribution will be used in the low category, which means low visibility. Too much tagging or too many links will be in the medium -sized category.
Clobble paragraphs are also filtered in this phase. “That is why LinkedIn see this line-for-line style that many of the influencers use,” says Hala. “People scan their content. They want to be entertained.”
If you can hand over this level in the high category-tricks such as breaking your text into paragraphs with a send and removing hashtags, then your contribution is approved and you will pass to the next phase.
2. User flags
This is called “Golden 90 minutes by LinkedIn”, says Hala. It is an opportunity to test your contribution to see how much commitment it will be. Will it be quickly commitment? People report it? Do you do it?
It is important to achieve a lot of commitment in the first 30-90 minutes so that your contribution is delivered more users. You want to like and comment as many of your first connections as possible in this phase.
That is why engagement pods are a great idea, Hala offers. These pods are groups of people out of LinkedIn, which share links on platforms such as WhatsApp, Slack or Facebook. Members then go to LinkedIn to like and comment on the other’s contributions.
“I created amazing communities with engagement pods,” continues Hala. “And the key is that you want to make sure that there is a reason why she follows each other – that she has a similar audience, that you are in the same niche in the same area … you do not use AI tools. They are real people.”
When Hala started podcasting seven years ago, this was one of the first things she had learned. “I said who else spoke about Podcasts on LinkedIn? Why don’t I invite you to a WhatsApp group and start a engagement capsule? And we did that.”
The last thing you can concentrate in this phase is to own your niche with keywords of interest. “If I talk about entrepreneurship all the time and have” entrepreneurship “in my profile … In my title and my biography and my job descriptions, LinkedIn will keep me as an expert in this topic,” explains Hala.
However, Hala notes that posters have to stick to a niche.
“When I suddenly talk about painting and have no keywords and have never talked about it, LinkedIn becomes that I use this post to other users, want to see things about painting because they don’t believe that I am an expert,” she says.
Essentially, they want everything to be connected. The keywords in your articles should also be included in your profile so that you can train the algorithm and your audience to talk about.
3. Content rating
If you are not blocked by the Spam filter and get a lot of commitment in the first 90 minutes, go to the stage where your post can become viral.
“Here was the big aha moment for me,” says Hala. “I realized that every single commitment in your LinkedIn contribution is weighted differently and that every single commitment has a weight.”
The higher the weight of the actions on the post, the more LinkedIn will press its content into the feed.
For example, people who click on “Read more” is a associated engagement metric. If you click on “Like”, this is counted as one point. The point scale then increases for comments, long comments, parts and shares with caps.
“Your goal at LinkedIn – the highest virus action – is actually to get a share with a caption,” says Hala. People say that they should like and comment will not make their contribution viral because it is a low action.
“If you share something, it is for your first connections that you have shared this post. And that’s why the stocks become viral,” emphasizes Hala. “Your followers have to take viral measures.”
If someone formulates their original contribution with or without a comment, you should take the time to like and comment on your redesign, as this increases the content value.
Although stocks are the highest virus effect for a contribution, DMS are a higher virus effect on LinkedIn itself. Therefore, a DM strategy is so important if you want to become consistently viral.
“If you stay behind someone and he left, you will see 85% more likely when you see your content the next time you register,” says Hala. “It’s like the secret sauce in Yap Media that we make DM funnel around the clock.”
4. Human editors
In the last phase, the LinkedIn editors will check the top content of the day, which means that they have to adapt to the editorial agenda.
“LinkedIn is actually the one who is all super massive viral posts, the 30,000 likes, 50,000 likes, 100,000 likes, pour in gasoline, and normally they have recruited with the attitude, recruitment, advertising actions, internships, the conclusion or everything that is brought into harmony with their editorial agenda,” says Hala.
Strategically, you would like to think about where you can overlap your keywords with LinkedIn’s editorial agenda. In addition to topics such as recruitment and attitude, positive or non -controversial messages can sometimes be prioritized. This applies in particular if the content increases the LinkedIn core business model or for which the platform wants to be known.
“The only way you can become viral on LinkedIn Super massif at this time is to align yourself with your editorial agenda,” concludes Hala. “And you will literally turn the gasoline in your post and your contribution will be viral for weeks.”
How to crack the code for LinkedIn virality
Concentrate on DMS.
Since DMS are the highest action on LinkedIn, this means that the code creates a DM strategy.
“DMS are amazing on LinkedIn and we use them every day to drive all of our different initiatives,” says Hala. It recommends building similarities with potential connections through the way you find.
“Let’s say I want to address people to listen to my podcast in my entrepreneurship, and I just interviewed Alex Hormozi. I could go to his side and see who liked and commented on his latest contributions. These are people who are interested in entrepreneurship.
Then she sends you a note. For example, Hala says that she may write: “Hey, I noticed that they will follow Alex Hormozi. He is incredible. I just interviewed him in my podcast. I think you will love the episode. I would like to connect to offer value in your feed.”
After listening, you could answer: “Your episode was great. I learned so much.” And then Hala follows: “Great. Can you copy and insert this as an Apple Podcast rating?”
“You can start these small drip campaigns for all of your DM messages,” she says. “Now I have brought a person with me who took viral actions that like my content and had a conversation with.
Bucket your time.
But the DM strategy alone could take up its whole time, so I asked Hala how it integrated it into her day.
Hala notes that several people are on their account against Linkedin’s service conditions. You not Would you like to use automation tools. You are marked your account, she says.
“But LinkedIn understands that many people are busy and will have assistants. So the key is that the person has to be registered from their city or their state, and as long as this is correct, they can access someone to their account and manage their DMS,” explains Hala.
But what if you just start and don’t even have an assistant or intern? How much of your weekly schedule should you concentrate on DMS instead of writing posts or working on other parts of the formula?
When Hala started her LinkedIn profile for the first time, she had a podcast and a full-time job. With a complete schedule, she undertook to post on the train every morning,
“I would stack beforehand. So I had pictures with the bank.
And morning is the best time. “If your audience is mainly near you, the Sweet Spot must be published from 8 a.m. to 10 a.m. Then drop your link in your engagement pod when you have one.
“During the lunchtime I only spend 10 minutes to respond to some of my comments … And in the way home I would make all my DMS, answer my DMS and retarded people in the DM,” she says. Because if I am really serious, she adds, every contribution should have a retarget message.
Use of AI to create appealing content
The transfer of ninety minutes to two hours a day for LinkedIn as a starting strategy would not be unanimous to follow Hala’s formula. However, AI tools can accelerate the process and reduce a maximum of one hour a day.
I recommend finding LinkedIn users with the audience you want to deal with. You can then watch your contributions and former top performers in Chatgpt. From there, AI can have templates for contributions that have a similar format.
You can also use AI on the Human Editor phase. Just take some articles that were created with a high commitment for LinkedIn or the employees created by the LinkedIn editorial staff. Then add them to Claude or Chatgpt.
When you finish a contribution, ask: “Do you think this is interesting for LinkedIn’s editors?” If you have a good grade, you know that you have a better chance. And if this is not the case, you can ask him questions about what you can adapt. Is the topic off? Do I take the topic wrong?
For the content generation, Hala’s team creates AI-generated pictures that look like real photos. “You want to take your different photos you have, and then you can take more photos with AI,” she says. For video she loves Opus clip with which you can upload long-shaped content and then find the most exciting parts to cut into clips.
As a last note, Hala adds that the creation of content, while the creation of content can be accelerated with AI, the actual publication and the commitment still need to be carried out by you. It will help you improve your strategy, which is particularly important when you start for the first time. “
Be viral every day
With an hour a day and a year of solid focus, everyone can become an influencer on LinkedIn. After the first three steps of the Hala formula, they are brought over 95% of the people on the platform. If you go beyond, you can become your contributions viral every day.
In order to learn more from Hala Taha about LinkedIn virality, you can see that of the Complete episode from Marketing against the grain: