At first, AI marketing campaigns were quite obvious – robots and stiff. Then, slowly but safe, brands got it. Now I see AI-controlled campaigns that feel alive. They are innovative, tailor -made and sometimes so smart that they would swear that they were made by humans.
To see curious to see what I’m talking about?
Stay because I immerse yourself in some of the coolest AI campaigns and the tools that make you reality.
Let’s take a look at how you create a KI marketing campaign, what options and restrictions are and which tools achieve the best results.
Table of contents
Advantages of creating a AI marketing campaign
Why should you create a AI marketing campaign at all?
“It must be cheaper and faster” – An everyday answer from the marketers.
Can AI deliver that?
Let’s think about how AI tools are trained: You use machine learning to analyze the top performance campaigns in emails, social media and search results.
You use Big Data to find and replicate the top marketing campaigns and borrow from your format and syntax and at the same time give an original campaign idea.
Although you can never replace human originality, you can help people to do their best work.
Here are the three real advantages of AI use in marketing.
1. Start campaigns quickly.
The best marketing campaigns take weeks, if not months to develop. Or?
AI marketing campaigns help the teams to change from the concept to execution within a few hours, save valuable time and make it possible to react quickly to changes in their market.
Our 2025 AI for marketer research showed that 53% of the marketers, including leadership roles, were saved From 1 to 3 hours per task every week.
This gives the marketers the opportunity to work on one Average five campaigns at a time. This speed could be a game changer.
2. Spark fresh ideas.
AI tools may not offer you an added campaign idea for the first time or even for the fifth time.
Together with his prompter (that is you), it can serve as a creative springboard to move through mediocre ideas to find an epic. In fact, 46% of the marketers use generative AI for ideas and inspiration.
3. Income increases.
According to McKinsey & Company, Top performance organizations that use AI record greater sales increases, with some over 10%growth of over 10%.
Our research results showed that marketers Report positive ROI From the use of gene AI to create content for audio/visual channels (30%) and search/SEO content (29%).
Although many factors determine how effective a AI marketing campaign will be, there is indications that strategic, consistent use can increase the end result.
How AI marketing campaigns influenced
I would not say that AI was only affected by marketing campaigns. It all redesigned for marketers. Work processes, processes and even setting of hiring.
Everything is also displayed in the results: marketing campaigns work better in various media.
This is what it looks like in action.
Intelligent, faster social media that achieve results
Gone are the days of guessing what to be published or when. Today’s KI tools scan trends, write and plan contributions to the peak times of user activity, select the best hashtags in seconds and even create the entire social media contribution from scratch.
No wonder 71% of the social media marketers use AI tools as part of their strategy. And the same percentage says that content with a generative AI does better than content than content without it.
It is most interesting for me that consumers are not in contrast to AI, as many may think.
A social examination of the sprout showed that 38% of people would actually be more interested In a brand that shares AI-generated contributions (as long as the content is really good).
Hypertargeted advertising
AI is not only for content – you can also use it to re -wire advertising campaigns. Think intelligent targeting, dynamic bidders and creative tendulas in the course of the fly.
A Bain & Company study has found 10–25% higher roas.
This is followed by what I saw in the results of my colleagues. If you leave it Optimize AI Facebook ads, Their costs per click fell and conversions jumped. In addition, the range rose from 2k to 10 k.
Fast case study: AI campaign of tribes: 50% of the dogs adopted in 2 weeks
Pedigree has teamed up with Colenso BBDO and Nexus Studios start AdoptableA campaign with AI companies that turned each family to a local adoption indicator.
With generative AI they created high-quality pictures of real protective dogs and focused on areas in which they have the best fit (based on factors such as family make-up and nearby parks that were discovered thanks to AI).
The results were huge: Half of the dogs presented was adopted within two weeks, the transportation of the protection center rose by 6 times, and people who deal with adoptable were 12% higher.
The campaign won the Grand Prix from Cannes Lions and is now becoming global and ensures that every family tree advertising contains a real dog that needs a home.
Stronger content, optimized for the search
In our MI -Marketing research research reports that 64% of the marketers use AI to create content and helps them with:
- Securing content (such as spelling examination) – 54%
- Write a copy for marketing content – 51%
- Create pictures – 49%
- Summary of text in key points – 40%
- Implement marketing content – 39%
Does it work? Well, the results speak for themselves. For example, The left GuyAn SEO agency, Surfer-AI supported editors for customer blog posts adopted.
Your own website within 6 months Google Clicks has doubled (increase 105%) And impressions rose by 356%compared to the previous year.
Data -controlled personalization and knowledge
AI also changes how we understand customers. It wanders through mountains of data to recognize trends and segments that people could miss.
For example, a recently set survey resulted in 24% of companies are already using AI to segment the audienceThis means that you can automatically divide customers into microrkers (e.g. “Model lovers who only buy in sales” compared to “Techies Who-Binge on E-Mails”).
And there 73% of people want personalized experiences, It makes sense to give you custom chatbots, product suggestions and content that are actually important to you.
Let me inspire with real examples of AI marketing campaigns from various companies. One was created by me and launched.
16 examples of AI marketing campaigns
Instead of feeding the Chatgpt input requests such as “Give me 10 headlines ideas …”, set your strategy hat for one minute. What to do You Do you need to know to produce a great marketing campaign?
- Who the audience is
- What their most important news or distinguishing features are
- What the audience should do
- Your sound or writing style
As soon as you feed this high-ranking information to the tool, it is ready to produce ideas and do not waste your time on campaign ton heights that the brand miss. Then optimize the command prompt to get a precise edition.
At this point you can ask artificial intelligence for brainstorming:
1. Ai campaign
Before you start creating individual assets, use AI to increase the overall concept and the hook for your campaign.
Here you can find out how other brands put this in action:
Klarna – from 6 weeks to 7 days with a generative AI
In 2024 Klarna, a Swedish fintech company, Used generative AI to create around 30 marketing campaigns For large retail events such as Black Friday and Mother’s Day.
The AI ​​initially developed ideas, then writing the content and creating pictures. Thanks to this, Klarna quickly started personalized campaigns in 45 countries.
They shortened the time to create a campaign from six weeks to just seven days so that they can carry out more campaigns, faster and more variety.
Night shift – creativity with AI brow
Night shift, a brewery based in Boston, has Started a creative AI beer series called named Ai-Pa. They used chatt to create the recipe and the Midjourney to design the labels.
In cooperation with Massrobotics, they have published a number of beers with some serious cool names.
For example, check this:
This edition brings important west coast mood -crunchy, pine and juicy grapefruit.
The use of AI to support the content idea made the entire product development process faster and cheaper, and the end result attracted the attention of everyone.
2. Ai social media campaigns
Let Ki take over your entire social media marketing campaign. It can prepare everything from the position and the image position to the publication of description and targeting parameters as well as your campaign budget.
Otherse-Factory AI-controlled Instagram
This spring I was involved in the organization of a techno event start @Otherverse.Events Under a narrow budget. So I turned to test a number of AI tools to generate relevant creative people.
My efforts paid off and brought an outstanding example of a fully generated social media campaign that was created in a few days.
Each post here is only designed, scripted and visually generated with AI tools with AI tools: Sora for video and written content and reveal for generating advertising creative and printed posters. Sora, in turn, was able to upload the artists’ head shots and give them the matrix style.
As soon as I have nailed the correct entry request, AI produced 10+ creative under 30 minutes. This speed is something that a person cannot compete with. So they turned out:
Lu do Magalu – Ai -Influencer with 7 million followers
Another amazing example in this category is Lu do Magalu, a Ki -Influencer Created by the Brazilian retailer Magazin Luiza.
She started as a digital assistant in 2003 and developed into a 3D person with over 7.3 million followers. LU promotes products, partners with large brands and even speaks about social issues.
It is always active, never outside the brand and is operated by data. Lu mixes AI, automation and CGI to create the good content that it is almost worrying – in the best way.
3. AI advertising on Google Search
Imagine a Google search campaign by researching keywords and asking AI to find a PPC campaign with a copy and demographic features.
This is how it works in practice:
Sephora UK – AI optimization leads to 42% increase in conversions
Sephora UK acknowledged that its highly segmented Google ADS account structure restricted the effectiveness of AI-controlled tools such as smart bidding and broad-match keywords.
The company consolidated its campaigns, Reduction of the total number by 85%, So that the AI ​​of Google can optimize the performance more effectively.
Results:
- 42% increase in the conversion rate
- 6% higher average order value
- 13% increase in the return of the advertising expenses (Roas)
Strong automobiles – AI increases the CTR by 40% and engagements by 175%
A similar success story comes from strong automobiles, This started to increase the advertising performance for 15 medium -sized to large car dealerships.
They used AI to analyze the user behavior and identify high-quality buyers, and then created adapted Google ads campaigns in order to target these target groups.
Results:
- Over 40% increase in the CTR
- More than 20% increase in the search for search printing
- 175% buoyancy in engagements
- Over 15% of the conversion rate by over 15%
4. Ai -e -e -Mail campaigns
Create an email series or an email campaign by feeding your AI tool your calls, demographic data and important messages.
I strongly recommend reproducing the strategy that Emmy Jonassen and Kipp Bodnar used at Drift Kings Media last year.
Drift Kings Media Ai Strategy increases the e -mail conversions by 82%
Instead of sending segmented e -mails to broad groups, this HubSpot -Duo AI used to personalize content based on the specific goals and intentions of each user.
The AI ​​analyzed website data, company size and previous downloads to understand the user intent. And then with the relevant content in the Drift Kings Media library, the users matched.
Results:
- 82% increase the conversion rates
- 30% more opening
- 50% more clicks
What made the difference was not just a better copy – it was that AI predicted what every lead really needed and delivered it at the right time.
Let us go through another success story.
Westfield Creative – 15.8% click rate with AI
Westfield Creative, a certified Mailchimp Pro partner, Used AI tools from MailChimp to create weekly newsletters with curated content.
With intelligent personalization and optimized send times, they achieved a click rate of 15.8% – far above the forms of industry.
The AI-automated content suggestions, finely coordinated messaging that correspond to the subscribers’ interests led to a greater commitment and a better bond from the audience.
5. AI blog campaigns
Put on potential leads and save time with starter blog content for your website. And that is exactly what Luca Ch, owner of HSU Marketing, did. Here is the story:
10,000 USD/month in 3 months with 100% AI content
Luca used Arvow to expand a personal website and see impressive results in just 3 months – From $ 0 to $ 10,000 per month for recurring income (with 100% AI content!).
By focusing on highly converting, buyer-intent keywords, he saw a great increase in organic traffic and keyword cord lists.
The automation of Arvow helped accelerate three things: creation of content, keyword research and publication.
Walkme – 3x more content with Jasper Ai
Walkme is another company, that must Scale content production over several platformsStarting with blogs. They adopted Jasper:
- Start the blog posts and articles quickly from just one sentence.
- Surrounded in the content for different platforms without any problems.
- Write directly to Google Docs without changing tools.
- Keep a consistent tone about writers and channels.
Results:
- 3000 more than saved in the creation of content.
- 3x further content content.
- 2.5x increase in response rates for outgoing messages.
6. AI commercials and video marketing
While the AI ​​video production is still in the early phases, you can request marketing campaigns and video scripts for almost anything for almost everything.
And the following example proves how incredibly a good AI video can look:
Toy “R” US brand film with AI-generated brand premieres at Cannes
In 2024 toys “R” Us Openas used new tool, Sora, to create a one -minute brand film. Instead of taking months to shoot, they made it in just a few weeks.
The video tells the history of the founder Charles Lazarus and dreams of the toy business. Almost everything was done by AI with only a few human details such as music + editing.
The film was premiered in Cannes and then started online. Downturned on their website via social media and picked up by fans, creators and even other brands.
But not only the industry giants benefit from AI video. Read on for a story that proves that it is for everyone:
Progress 40% ROI-Boost with AI-driven video displays
Ukrainian Edtech startup Progress also saw a great influence from the use of AI For video ads. CEO Anton Pavlovsky Midified gears, Midjourney and Heygen gave a shot, and it paid off.
The Video -Ad -Roi rose by 40%with 3.3 billion impressions in early 2024.
AI lowered costs, saved time and applied all of her UGC ads and drives more registrations. In addition, AI tools have contributed to localizing content and creating dynamic ad experiences (e.g. how animating historical characters), which made their campaigns more appealing.
A video example:
7. Ai landing pages
Finally, make sure that your campaign can convert by creating a target page with messaging that corresponds to your ad content. Keep your concept consistently from the end to engage readers.
Here are some case studies that inspire you:
Swoveralls -100% conversion rate increased with AI -Landing sites
According to iOS 14 Limited ad -tracking, Swoveralls fought to reach their audience.
Instead of relying on generic product pages, they used Repo to quickly create targeted, highly converted target pages for seasonal campaigns.
Results:
- 100% increase In the conversion rates compared to their main office
- A target page drove 40% of total sales in September 2024
The no-code building contractor of Repro, AI-driven templates and quick use helped to align the ad messages with the contents of the target and to transform more clicks into customers.
Essence Mediacom-25% Roi-Boost with AI-Personalized Landing Pages
Essence Mediacom used Seatext Ai To personalize target pages for every keyword for Google Ads and create clear, keyword -specific content.
Thanks to this, each page agreed with the search intent, which led to an improvement of the Google ad -Roi of 25% and a significant time by automating the creation of target pages.
Are you starting to see the possibilities? Now let’s search for the best tools for building your AI marketing campaign.
5 AI tools (checked) to expand the arsenal of their marketers
The flood of AI tools that enter the market is more than a little stunning.
To focus on your time, I compared several of the top tools in a head-to-head test to see the best marketing campaign. It is as if you have your own group of advertising agencies that set up campaigns.
Let’s see how everyone appeared in our fictional campaigns.
Drift Kings Media campaign assistant
An obstacle to the effective implementation of AI is that the tools are so large that they are difficult to understand and use. This campaign assistant is designed exclusively for creating marketing campaigns and is practically foolproof.
The campaign assistant asks you specific questions about your audience, your news, your writing style and your CTA, so you don’t miss anything important.
Share the campaign assistant which campaigns you want to create. Then they are ready to go.
In order to test the campaign assistant, we have fed a fictitious application for an E -Commerce brand that sells sustainable bags and luggage.
AI -E -E -MAIL campaign with campaign assistant
First I selected a Marketing -E email and used my input requests for the campaign. I have described my business and three important news that my audience should know.
Then I gave a desired action and up to three descriptors to create a writing style. I asked for a funny and confident tone.
Here is the e -mail that the campaign assistant has returned. There is a catchy subject line and pre -haodel, three paragraphs that met my three main points, and a “Order your bag” button below.
You can also use HubSpot to adapt each E -Mail module that optimize the entire process. Next you can plan it, use different automation workflows and more.
The e -mail has to be adjusted a little to make writing closer and more personalized, but it is a good start.
AI Google Search AD campaign with campaign assistant
To continue the test, I asked the campaign assistant to convert this campaign into a Google Search AD campaign. I didn’t have to re -enter the information – hub spots campaign assistant simply converted it for me.
The result? Short and sweet Google ads content in preview mode, as appears in Google. If I want to use it, I can just copy it/insert it into Google ads.
KI campaign for social media campaign with campaign assistant
Finally, I asked the campaign assistant to create a social media campaign for Facebook.
The tool can also create campaigns for LinkedIn and Instagram (start shortly).
The platform suggested three ads with a heading and a copy of the body so that I checked it and placed them in a preview disc.
While the pictures are only placeholder, it is useful to imagine what it could look like.
As soon as you have a draft campaign with which you are satisfied or are ready to edit outside the platform, you can copy it in one click or paste or publish it if you are a lifting spot user.
Praise: Breez – Drift Kings Media content assistant
We always recommend strategy at first, but there is also an advantage that you have an advantage in the same space in which you produce your content. This helps you to see your campaign in layout and optimize the designs in real time.
Here the other HubSpot AI tool can be useful. Content assistant is a generative AI that is integrated into HubSpot’s layout and publishing tool.
If you use HubSpot for the creation of e -mail marketing or landing page, you can strategize, create and publish everything in the same window.
Chatgpt from Openaai
Chatgpt is probably the best known AI tool with 400 million users weekly.
I tested it to see how marketing campaign inquiries dealt and provided the same E -Commerce campaign.
Since Chatgpt does not have plug-and-play prompt function such as campaign assistant, I fed it with the information in natural language requests (see example below). This test used Chatgpt version 4o, paid account. Here is the marketing campaign that she created.
AI -E -Mail campaign with Chatgpt
The first iteration of the e -mail campaign had some good lines and lovable emojis, but had to be polished by a human editor anyway.
AI Google Search AD campaign with Chatgpt
To make my Cross Canal campaign, I prompted Chatgpt to re-use my campaign for Google search.
The tool has overthrown three overwriting options for me and two ads with brainstorming. The headlines are too short and have nothing catchy on them.
The edition also contains proposed keywords. In total, Drift Kings Media content assistant Generated much better results without request.
In addition to the account copy, Chatgpt can also recommend parameters to make your PPC campaign a success. It recommends advertising extensions, a bidder strategy and best practice. If you ask you to do this.
KI -Social -Media campaign with chatt
Finally I asked Chatgpt to convert this campaign into an accompanying advertising campaign on Facebook.
Chatgpt has created social media copies that were similar to the E -Mail campaign draft.
However, the target group, which aimed at ideas for my contribution, was also recommended.
The judgment: Chatgpt gave me three AD alternatives and some basic campaigns to my audience and campaign goal. You can pursue some additional input requests to get additional targeting recommendations, but who knows how much time you have to spend to achieve the desired result.
Lama 2 from Meta
Lama 2 is Metas a large voice model (LLM), which is free and open to the public.
In contrast to Chatgpt or Google Bard, Lama 2, there is an open source so that users can mark and fix potential problems. To chat with Llama 2 in a browser, I used Chat arena.
AI -E -Mail campaign with Lama 2
At first I fed Lama 2 as well as the campaign assistant and chatted and asked for an e -mail campaign. The e -mail could use a shave for the length, but it definitely provided a funny tone.
In addition, five e -mail examples were generated that were bound to a certain occasion and have included storytelling in one of them. Nice examples with the need to be slightly polished.
AI Google Search AD campaign with Lama 2
Next, I used Lama 2 to convert this into a PPC campaign with the simple follow-up prompt: “Can you convert this to a Google search ad campaign?”
First, Llama 2 organized my campaign in four different ad groups based on the product type. Every display within the ad groups focused on a different angle or another audience and set it well for A/B tests.
The tool surprised me with the bid strategy offered, budget allocation and negative keywords. The AI ​​of Meta certainly exceeds my expectations.
I cannot enter into the preview of the campaign assistant, but it saved me time by pulling the top keywords that I can use for the campaign.
Ai social media ad campaign with Lama 2
Finally I asked Lama 2 to create a Facebook advertising campaign for me based on the already entered campaign parameters. Since Lama 2 was created by Facebook’s owner Meta, it is no surprise that the results were very thorough.
Llama 2 gave me a target group with proposed demographic characteristics and interests. The ad creativity included a picture of ideas, a heading, a text, four hashtags and a CTA. It also indicates a budget of $ 200 to $ 600 and a 30-day duration.
The model also gave me some tips to increase sales via Facebook ads, e.g. In addition, the expected results and complemented tactics with a low budget continued to increase more sales from social media marketing.
The judgment: The AI ​​of Meta is solid and a great remedy for marketers. However, you have to spend more time analyzing your results to pick the best.
Would you like to learn more? Read that AI in the marketing report Or visit our Resources and best practices For AI marketing campaigns.
Which AI tools does the best marketing campaign?
If you look at these AI tools side by side, you can find that everyone has their own strengths in creating marketing campaigns.
I liked Drift Kings Medias campaign assistant Because it was so easy to use. The plug-and-play functions make it easy for every marketer to try it out. It also offers design advance applications with which users can visualize their campaigns and integration, which saves the existing HubSpot user time.
Chatt is the least likeable tool for this purpose, as it requires endless adjustment inquiries to optimize your campaigns.
With Metas influence, Lama 2 Give the most detailed strategy recommendations for paid advertising campaigns. It was also possible to dismantle a pun, which is impressive for a machine: “Buckle up (or should we address?).”
Remember that AI marketing campaigns are a supplement to human creativity. All three of these tools suggested very similar campaigns: pictures of bags and their straps with picturesque scenes behind it
So … is Ai the new MVP of marketing?
The Level -Ki is impressive in 2025, and when I think about how much more advanced it will be, I am not sure whether I have excited or freaked out a little.
In any case, you can connect the AI ​​to every part of a marketing campaign these days, from brainstorming to execution.
The best thing about it? It is incredibly easy to get the shoot out.
I am a content author and a business developer myself, but I tested a number of other AI tools that have nothing to do with writing, e.g. B. video creation. It took me about 10 minutes to find out how it works. This intuitivity and simplicity are the biggest differences compared to the previously used “non-AI tools”.
PS I hope that all examples and campaigns that I have shared triggered a little inspiration to give these tools a shot.
Note from the publisher: This post was originally published in November 2023 and updated for completeness.