There is a challenge for companies everywhere.
Contents are practically not distinguished online, and everything runs on the latest industry interference: AI.
It is no secret that the introduction of AI in many aspects of life and work reaches the top speed. Forbes forecast 378 million people will use AI by the end of this year.
While these tools are more accessible than ever, this also defines a growing problem – everyone has access to The same Resources. The universal ability to arrange chatt or your preferred LLM for the same edition.
Uncramable content of AI-generated, as a result of our screens and create a phenomenon that is known as a sea of ​​equality-a world in which inbox are full of identical emails. All locations curate the same portable vacuum cleaners or publish the same pumpkin bread recipes.
The noise to break through the taste and authenticity is everything. Brands that use their unique promise of value-the X factor, which they take off from the other gains in the Ki era.
And you use AI to build the foundation.
Navigate the sea of ​​equality
Managing directors want quick results. Of course, this makes AI appear like a panacea for the generation of ideas and content production.
You ask a tool like Claude to help you set up an e -mail to address potential customers, and you will receive something like the following in a matter of seconds:
Entrance: You are a marketer of a software company. Create an e -mail of the LEAD generation for colds reach.
Output: Here is an e -mail template for the lead generation:
Subject: quick idea for (company name)
Hello (first name),
I noticed (something specific in your company/role – e.g. “Your team has grown quickly” or “You recently introduced a new product”). This is exciting!
I work with (type/size of companies, e.g. “small companies”) to help them (main benefits, e.g. “more qualified leads for a limited budget”). On average, our customers see (insert a short, material result, e.g. “a 30% drive in incoming demo requests within 3 months”).
Would you be open to a short 10-minute call next week to determine whether this could be useful for (company name)?
Preferably,
(Your name)
(Your role)
(Your company)
(LinkedIn -Link or Website)
Speed ​​can be an advantage, but remember that a company on the other side of the world or a competitor in your garden could use such an input request and achieve a similar result. Because, as you know Everyone has access to the same tools.
Quality in, quality. The difference lies in what you feed them.
The outstanding of content on the scale has never been reached again, but that is yesterday’s strategy. To navigate through the sea of ​​equality, you have to concentrate on taste and not on tactics.
While AI has reduced the entry barrier for content production, the content volume available for consumption is on an all -time high. Anyone who scroves through Instagram knows that there is a constant stream of contributions from brands and creators.
Not to mention that customers’ attention is thinly distributed. From the e -mail to websites. Instagram to YouTube. And even threads to Lemon8. Your audience now spends time on platforms that did not exist in some cases five or ten years ago. And they contact AI search and forums like Reddit for the product discovery.
Traditional marketing tactics like SEO do not work as well as before. Found search engine country That 60% of Google today is looking for clicks.
At the end of a generation change, we are in the way people buy for products, and brands have to adapt to a world redesigned by AI. Drift Kings Media calls this new type of trade loop marketing – more on that later.
Why tastes beats tactics
Driving to your website used to be the simple part. Now companies have to adapt to a world in which buyers are everywhere except their website, and AI answers questions before they click.
Drift Kings Media research shows That most consumers prefer social media to discover new products and one of four users bought a product on social media in the past three months.
In addition, 74% of those who have tried generative AI tools have already used for a shopping purpose, e.g. B. for researching products, pricing or reviews.
These changes in the discovery and evaluation of products increase the shares for companies. Since the discovery of your website and decisions of algorithms are shaped, the question is not only how to climb the buyers in front of the buyers, but how to stand out when sharing. There the taste comes into play.
The taste is rooted in the right moment on how to transmit the right message to the right person. It is human. It is difficult to imitate. It is a team performance between the definition of your unique brand identity and the use of the AI ​​to get the customer up and running: “Was this message only written for me?
This requires a thoughtful effort to find out what distinguishes your brand of competitors – and to codify you. The reality? This information has documented less than half of the companies.
How to express your brand identity
The starting point for combating this new AI-controlled era of marketing is too Express Your unique brand identity -at least after the Loop marketing playbook (told you that this would come back).
Before you tap AI to create content, use what you use about your audience, such as customer data, know who you are and how customers should perceive you. Then bring AI as brand identity confectioners so that you can produce content that actually connect to your audience, and above all what it looks and sounds like.
The Express The stage is measured in efficiency. How well does your business history fit, how buyers have to experience it? In this phase it is the data, the context and the view that you give the AI ​​that gives you a competitive advantage.
It is worth repeating this because it is of crucial importance for your success: only You AI can give the context it takes to tell their history.
This is the difference between the use of AI as a link and use as a real amplifier for your company.
Here is the collapse.
1. Define your audience.
The first step in building a strong brand identity is to describe your audience profile. Who are you? What do you care about? Find out what goals you pursue and what obstacles are in the way.
The more you know who you are talking to, the easier it is to create news and experiences that actually end up.
Let the AI ​​deal with the busy work. Ask your favorite tool instead of manually searching customer reviews, call notes and social chatters – be it Claude, Chatgpt, Gemini, breeze – to summarize these findings for you. Something like: “Tell me about our most successful customers. What are the biggest pain points you have expressed in your feedback? Give me the story of our best offers.”
In return, you will receive a clear customer profile that heads your strategy and ensure that your content swings at every connection point.
2. Create your style.
Knowing who you are talking to is only part of the equation. You also have to articulate why You are The right choice for you. This means define what makes it cooler than the competition.
Leave these details in a simple, shared guide that records your mission, sound and your POV brand. Then upload this Style guideline in your AI agent to ensure that your brand identity is embedded in every campaign, every conversation and in each content created by you.
3. Generate your concept.
A style guide defines how to appear, but the real strength comes from transforming these guardrails into a story that buyers can gather.
Here you create the basic, customer -oriented story that defines who you are and why you are the best option. You can then use this narrative to generate the creative concepts that bring you onto the market.
First translate your brand history into topics, angles or key messages that are most important for your customers. Then use AI to expand these topics by creating entry requests such as “Create three campaign concepts with important messages for our target customers” or “list five content ideas based on our core market topics”.
In doing so, you build a bank with public-shaped, historical-driven content ideas, from which your marketing team can pull off and with which you can call up.
4. Create your content strategy.
A strong narrative is only as good as the way it is brought to life in formats. You have to deliver it in the right places, regardless of whether these are YouTube videos, advertisements, e -mails, text articles or social media.
Create a campaign order in which your key messages are the channels in which your audience spends the most time. Maybe you are heavy e -mail users or deep in forums. Then implement the mixture of assets that you have to bring together. In this case the newsletter content and a Reddit answer bank.
As soon as your assets have been created, test and refine them before clicking on “Send” or pressing the “Publish” button. You can use AI to get specific recommendations about what you should keep or refine or refine on the basis of the context – customer perspective, style manual and brand story.
The merging of raw data transforms raw data into implementable marketing. It is a repeatable system to reach the right people with the right story every time.
The end result
The sea of ​​equality increases faster and faster when the introduction of AI accelerates. However, equality does not have to be inevitable. Instead of participating, you can set up your own course in which every message feels as if it had only been written for your audience.
It starts to express your identity clearly and consistently. It means using AI as a partner to strengthen and scale your voice without losing what makes it unique. If you use the AI ​​on purpose, build up a foundation that turns you into a real growth in machine from a content factory.
In a world in which every access to the same tools has, trust, taste and authenticity are the only competitive advantage.