The content of content is the secret to maintain its excellent content in front of more people. Instead of only publishing your content on your website, content syndication requires the content on the Internet.
Yes, exactly the same content. And no, it is not a double problem that correctly publish you on secondary website content with the help of canonists. I will go into this in more detail later.
Content syndication is something that I do for a handful of customers. Some don’t need it, others cannot cope with the additional workflow. Those who use it can benefit from increased traffic, more eyes on the content, more brand awareness and more visits on their website. In addition, a level of trust is built between the brand and visitors. If another website trusts and appreciates your content for publication, you must be a trustworthy source. And sales come with trust.
At this point you may ask yourself – how can you best use this tactics and how can I avoid the disadvantages?
In this blog post I will show you the best practices you know to edit this tactic for your company.
But first we talk about what the content syndication is (and what is not).
Table of contents
What is content syndication?
Content syndication means publishing the same content on one or more different websites – an article, a video, an infographic, etc. -. Publications, young and old, are happy to synchronize themselves in terms of content because they give their readers new information without having to create them themselves.
Authors also benefit from content syndication because their brand stands in front of a new audience.
It’s a victory – Gewin.
There are two ways to take over content syndication – free of charge or paid. The free path means that you focus on finding the right publications, increasing your content and building partnerships individually. The paid solution means using tools to recommend your content in important publications faster.
If you have “difficulties in getting leads and sales from content” in the camp, you know that this is actually a common problem for 24% of the marketers. Although there are many ways to increase leads, content syndication is noticeable because it is really inexpensive to help you strengthen brand awareness, to build up trust with readers and benefit your SEO performance.
That is of course if you do it right. Otherwise, you risk being exceeded by other publications with your own content. In addition, you can negatively influence your SEO performance by selecting the wrong website for syndicate.
Content syndication vs. guest blogging
I think it is important to note that the content of content may seem similar not The same as Guest blogging.
A guest contribution is completely new content that was specially written for publication.
Syndized content absorbs the same content and publish them with permission on other platforms.
From the reader’s point of view, you can see whether an article has been syndicated and not a guest contribution, since a mention of the original source is usually mentioned on the page. As a rule, publications mark a syndicated piece with such text:
“This article originally appeared in (Original Publication + Link).“”
OR
“This article was published in (Original Publication + Link) and was published here with permission.“”
This is a very important mention of avoiding not only the original author, but also double content problems.
Content syndication and SEO: syndication without duplication
As you probably know, Google does not like double content. It was always like that and as far as I can see Google has not changed its attitude since 2008 to double content!
If I talk to my customers over double content, I would be happy to make a distinction between:
- Double content
- Plagiarized content
Surrounded content problems more often plagued Content where a website steal Content currency from another and does not ask for permission. This is a problem and it can be reported.
Duplica becomes a problem if it has happened with bad intent to manipulate search engines.
Duplicated content created with value for readers is a much less problem. Google does not punish a website directly for double content, but may not help to perform the SEO.
Syndized content is”T the same as duplicating content, and it is definitely not plagued The permission is published by the Original Article.
The attitude of Google to syndicated content
Google has always separated the syndicated content, or legitimate domain contents duplicationFrom plagued content or double content that was created to manipulate search engines.
The position of content in several places is fine, but you have to do this carefully. There are two ways to cope with content syndication. I strongly recommend reading both solutions before I decide what is best for you.
1. Noindex the double content on publisher website.
Recommended, but not always warmly welcomed by Publishers.
In an ideal scenario, publishers would not duplicate in terms of content. This means that the content in the Google Index would not be available.
The noindex day looks like this:
There is no risk of using a noindex that the content ranking on the website of a publisher is not a better ranking than on the original website. Unfortunately, the second, more popular option, the canonical option (see below), is an inquiry to Google to prioritize the ranking of the original content. Google can ignore the request.
Here is what Google said Syndry guidelines:
On the same side, Google says: “If you want to avoid a double work by syndication partners, the canonical link element is not recommended, since syndicated articles are often very different in the overall content of original articles. Instead, partners should use meta days to block the indexing of their content.”
A new tweet of Google Searchliaison confirmed the attitude on the noindex day.
The tweet suggests using NOindex for syndicated content, as this is a more reliable way to ensure that the original content has the duplicate of duplications. While cross-domestic canonists aim to achieve the same result, search engines can confuse them or interpret them incorrectly. The use of noindex removes this ambiguity by preventing syndicated versions from being displayed in the search results.
While the noindex day is the best practice according to Google, it is unfortunately not always practical. Some partner websites could insist on canonical tags and links.
2. Add a canonical link.
Although not the ideal scenario, a canonical link is perfectly fine.
Canonical links Signal of search engines and readers that what you see is a syndicated piece and that the original piece can be found in the URL. Ideally, your publication of third -party providers contains a canonical link. You can also ask you to include a link to the original article in the on-page content.
A canonical link is part of a canonical day that lives in the HTML one side. Ideally, every content has a canonical link. Pages without duplicates have a canonical link. For self -relacucating pages, the link within the canonical day corresponds to the side on which it is located.
This is what the self -referative canonical link looks like on this page:
For pages with double content, the canonical should be linked to the original content.
Read more: What, why and how from canonical tags and urls
How to add the canonical link usually depends on the publication. You have to discuss how the publisher’s editor is treated with from the start with the editor’s editor before the content is published. You have to understand how the publication deals with content syndication. Regardless of how productive the publisher is, you do not try to publish your content on your website without you having to point out without canon.
We do not forget the references contained (left) within the content. Again, each publication contains guidelines on references. It is therefore good to discuss this with the editor before starting a partnership. However, if you can refer to your content, a syndicated article can advance recommendations and improve your ranking lists and organic traffic performance.
Scott MathsonSenior Web Strategy and SEO Manager Auth0says: “If you include internal links, the content that you syndicate across platforms hand over content.
Mathson has seen how the content of content can affect the SEO performance of a website (direct and indirectly). In the past two years, he has used (including tactics) the content syndication to expand the Backlink profile of the website 200k to over 4.4 million backlinks.
Noindex vs. Canonical: My opinion
In my opinion, the noindex is the safest way to manage syndicated content, but is it always possible? NO.
It is important that you manage this in a way that works for you, but my thoughts are: In many cases, a canonical link will work well. I would feel comfortable if I use a canonon if my content appear on a well-established site with high authority that supports my brand and business goals.
Advantages of content syndication
Why should you take the trouble when the content of content is caused such a potential headache when assigning the original article? Let us examine this next.
Visibility from the new audience
With syndication content you can use relevant target groups that follow and read content on other websites. It is a brilliant way to present your brand fresh audience. The key to content syndication is the search for publications with a similar audience. You can check the likelihood of a looking audience by asking about demographic details or examining the content on the publisher website. If the website publishes content that you know about that is liked to your audience, there is every chance that you are there.
Increased traffic
Make sure that publishers are linked to your website with content such as “Originally published on …”, as this may encourage the audience to click on your website.
Quality backlinks
The link that has been added to the content of the publisher to yours is a backlink. You have earned a simple, high -quality backlink when you have published content on the right websites (highly relevant, largely in your niche).
Lead generation
If your content brings it to productive publishers, you may find that your audience will trust you more. For example, if an industry -leading journal publishes its content, it must be good.
Increased value by content
After dealing with the basics, you will find how you can syndicate content successfully.
How to syndicate content
- Publish your latest or more powerful content on larger websites with more readers and higher authority than yours.
- Syndicate old content on websites with approximately the same audience and authority level as you.
- Guest contribution to a larger publication and a syndicate later on your website, medium or LinkedIn.
- Let yourself be picked up by websites that naturally synchronize content.
- Use paid platforms such as Outbrain and Taboola to get your content in important publications.
Here you will find everything you need to know about free and paid content syndication methods.
Free content syndication
There are four main options on how you can syndify your content free of charge:
Publish your latest or more powerful content on larger websites with more readers and higher authority than yours.
If you syndify a greater publication, strengthen your reach. However, since the readers can consume the entire content directly on the third -party website, they have little incentive to check the source. Only a small percentage of the reader visits their website. This means that if your main goal is to sharpen your brand awareness, I think that syndicating is the right way in important publications.
Syndicate old content on websites with approximately the same audience and the same authority as hers.
If you want to focus more on a niche audience, you should consider syndicating content with smaller, more focused publications. Ideally, look for publications with authority and readers similar to you. You can also allow more context -related links so that you can refer your blog from the article. It is a great way to discover your readers more content in your blog and generate new leads.
Guest contribution to a larger publication and a syndicate later on your website, medium or LinkedIn.
Sometimes it is worth publishing on a large website first, since you may only be interested in fresh, original content. You have the advantage that you bring your thought in front of a large audience that would otherwise not have reached your content. After a while, depending on the release, you can publish this piece to your audience and your social channels. Basically you get more for your content.
Let yourself be picked up by websites that naturally synchronize content.
If you take the title of a recent article from a large publication and enter them in Google, you will find that it has been taken up by many small publications. These usually publish an extract from the original piece and link back to the source.
To make your blog more visible, first create a page on which you explain how humans can symbol their content. The “Steal our content … please “ Page of Universetoday.com is a good example of how to do it.
Then make sure you optimize your website for syndication.
Scott Mathson Told Me, “Syndication Often Relies on Feeds and Sitemaps, So Take the Time to Focus on Optimizing Your website’s posts, feeds, Sitemaps, and other xml files it is valid and in line with guidelines for various publishing platforms. Once optimized, set up the Connections for automating syndication, Whether through -ups to sitemaps and feeds or through -of -the -be Api Connections to Various Syndication Sites.
Finally, give other publications a reason to syndify your content either completely or partially. For example, enter diagrams, infographics or diagrams that can be easily absorbed and syndicated.
“Present important statistics, tips and snack bars from your content in a visual format, such as one Infographic Or Dia Deck, can make your content more attentive. Even if websites do not want to syndify entire article, they can still be open to their visual content, since they can add and contribute to their existing piece and contribute to increasing the commitment on their site ” Increase your location by 400%.
Paid content syndication
Paid content syndication is, well, if you pay be published.
The most common form of paid syndication has been around for some time. Large brands often work directly with large publishers to bring their content to a large audience. However, this tactic was not available for smaller brands with a limited budget.
Fortunately, tools like Exit And Tabo Make it even smaller brands possible to appear on websites such as CNN, BBC or as recommended content The guardian.
You have probably already seen these ads:
The way in which these platforms work is similar in every PPC campaign. You can set a limited budget, a cost-pro-click and a target group. The platform then serves the reader with its advertisement as a recommended article with an image, a short title and a link to your website.
It is probably worth noting that these links do not wear SEO authority. They are viewed by search engines and sometimes readers as “sponsored content”.
Every time a reader clicks on one of these ads, the costs will be charged that varies depending on the target group and other campaign settings.
However, paid syndication is a much simpler option to present your content in large publications. This is probably the only way to get your content on websites like CNN. However, paid for you does not offer you the same SEO and even branded consciousness advantages as free syndication.
In this next section I will show you how to find publications in which your competitor content, which you choose and which you can choose.
How to find content syndication partners
You can use numerous tools, including Buzzsumo, Ahrefs and Semrush – just to name just a few. You can check the latest backlinks of a website for content syndication options.
The most likely is the easiest place where you can start a Google search. Look for articles that are mentioned:
- “Originally published in …”
- “Newly published with permission.”
- “Originally appeared …”
Add to limit your search for publications in your niche Inurl: (domain) To your search. Here is a real example of inbound blogs that syndicate content:
When choosing publications, look for those who have:
- Similar or better authority than your blog.
- A readership that is similar to them Buyer personality.
- Canonical links to original items.
There are also publications that you have to stay away from. Ultimately, publishing can harm your brand and SEO performance. Make sure you avoid publications with:
- Low authority.
- Spammy outbound link.
- No clear editorial guidelines.
To help you, I have put together a list of websites below where you can syndify content immediately.
Content syndication services, websites and networks
- medium
- Quora
- Slideshare
- Tumblr
- Business2Community
- Output (paid)
- Taboola (paid)
- Zemanta (paid)
- Content.ad (paid)
- REVCONTENT (paid)
- Sharethrough (paid)
Still with your content today.
In my experience, content syndication is a fantastic opportunity to reach a new audience and possibly convert these readers into leads. If you syndicate the content of other publications on your website, you can use your readers fresh, valuable content without leaving your website to find you elsewhere.
Note from the publisher: This post was originally published in December 2014 and was updated for completeness.