Today we’re introducing an improvement to Yoast AI Brand Insights, part of the Yoast SEO AI+ package. You can now scan how your brand appears in responses generated by Perplexity at no additional cost, in addition to ChatGPT. This builds on our mission to help marketers, bloggers and business owners understand how their brand is represented on major AI platforms.
AI-powered answers are quickly becoming a new gateway to discovery. People are increasingly turning to AI tools to research, compare and select products or services. These answers often mention brands as recommendations or sources. When someone in your niche asks a question, you should be able to see if your brand is part of the conversation.
This update makes this possible on more platforms.
With AI Brand Insights, you can now see when and how your brand appears in AI-generated answers to relevant search-style queries. You can track sentiment and compare your visibility with the competition. With Perplexity’s support, you get a more comprehensive view of how AI systems describe your brand and what sources they rely on. This will help you stay visible and securely represented in AI-driven discovery
What’s new
You can now:
- Run brand visibility scans in Perplexity
- Compare how ChatGPT and Perplexity talk about your brand
- Track mentions, sentiments and quotes across both platforms
- Monitor changes over time in your AI visibility index
Otherwise nothing changes in your workflow. The next time you log in, you’ll see a visual notification prompting you to perform your first Perplexity scan.
Why this is important
Understanding how AI responses present your brand allows you to go beyond guesswork and see what tone, accuracy, and sources the AI chooses when mentioning you. With more customers relying on AI-powered explanations than ever before, visibility into these answers is now an important part of brand recognition and building trust.
Here’s how to try it
Sign in via MyYoast, open AI Brand Insights and perform your next scan. Your dashboard now includes results from Perplexity alongside ChatGPT. This gives you a more comprehensive and accurate view of your brand’s presence in AI-generated responses.
If you already use Yoast SEO AI+, this extension is available to you immediately. If not, upgrading will give you access to this feature as well as a full set of tools for brand visibility, AI insights, and on-page SEO.
