With the global turnover for AI in marketing, which is glued via over 107.5 billion US dollars by 2028There is no doubt that AI will (and could) be an essential part of the digital marketing landscape in content marketing.
Strategy, research, Generation of content – There is no shortage of how AI can be used. But for the creator or marketer who wants to be ahead of the curve, what exactly does it look like?
With the actual experiences of marketing specialists and data from our latest survey by AI for marketers, I will answer your questions about how developers and marketers use AI and what this means for their production and productivity.
Table of contents
What is AI in content marketing?
Although there is no standard definition of “AI in content marketing”, I will try to build one based on the understanding of the two concepts.
Google Defined AI as “a number of technologies with which computers can perform a variety of functions, including the ability to see, understand and translate spoken and written language, to analyze data, to create recommendations and much more.”
The combination of these two concepts in a definition for AI in content marketing would look like this:
In content marketing, AI includes the use of technologies that analyze data, understand and distribute language recommendations to create, publish and distribute content in order to include an online audience.
Advantages and most popular ways to use AI in content marketing
I have collected some of the most popular applications of AI in content marketing, and their advantages are below.
1. Text -based content creating
In our report by AI 2025, 55% of the marketers set up the creation of content as the most popular application of AI in content marketing. This reflects what we found last year, but with an impressive increase of 12%.
Contents can accept many forms-visual, video and audio, but let’s be honest: writing is not the favorite task or the natural ability, it is no surprise to see the awareness of text-based parts. Generative AI can bring this to life on a scale.
“As a PR professional, who works with high-growth growth-strong SaaS startups and VC companies, AI enables us to create more personalized stories that are intensive with their audience, drive the commitment and ultimately build more, more credible brands” Sim aulakhFounder of the PR company Establishedsays.
But remember not making the mistake of using AI-generated text without making it your own. Drift Kings Media Principal Marketing Manager and blogger Ramona Sukhraj explains why.
“Despite the surgical positive positive, the AI ​​is plagued by concerns regarding the plagiarism, the bias, data security and the potential for regulating the government. In other words, the content of Roh -ai can be very problematic because it is naturally derived.
You see that AI content generators are based on existing content that are usually collected from the Internet. That’s how they learn. Every time you enter an entry request or query in a tool, AI simply reaches into this Knowledge Bank and selects what is most relevant for that for what you want.
That means it only compils out there. There is no guarantee that your results differ from what the tool generates for another user or even from what has already been published online.
It is certainly not written with the voice or distinguishing features of your brand or the know -how, experience, authority or trustworthiness (EEAT) Google SERP requirements of the pages it describes. “
Our survey supported this idea and found that only 7% of the marketers use AI to create entire pieces without processing. 56% of the marketers significantly revise the text of AI-generated text or change it completely, while 38% make minor changes before publication.
Advantages: When using generative AI to do everything, from writing marketing copies to converting text into videos, marketer time can save time and increase productivity in the content of the content.
2. Research
Large marketers are also great researchers.
Content marketers in particular need to know enough about customers, competitors and their industry to make confident decisions about the entire pipeline of content production. This is probably the reason why research was received in content marketing with a little more than 47%as the second most popular application for AI.
AI tools can be very useful to find information and analyze data volumes in order to identify trends, keywords and relevant information during the data set.
For example, the new AI search grader from Drift Kings Media-a gives unique, subsequent, free app that quickly analyzes your brand based on the views and customers throughout the AI ​​search engines to improve how you can improve. Imagine the miracles that would do this for every marketing team.
Advantages: In addition to saving time and effort, the use of KI for content marketing research guarantees that decisions are made faster and safer than manual research. Extended AI models can even extract current information for more detailed content planning.
3 .. Automatic conversation marketing
Whether you believe it or not, 74% of consumers prefer to speak to a chat bot when you are looking for quick answers. But why exactly?
“Consumers expect immediate access, real conversations and brands that react like real people and not like robots of companies,” explains Rachel R. Pitchford, owner and main consultant at Life Advisors. “It’s not just about solving problems. It is about showing where people are and to prove that your brand hears, worries and acts.”
Unfortunately, asking questions and discussions in real time is not always possible, especially for small companies. 41% of the brands use AI to help, whether on your website or on social media.
50% of the marketers Use an automated answer tool to receive customer questions on social media, while other website chatbots have a conversation with users when you visit certain pages (e.g. prices or demo page).
Drift Kings Media even uses this strategy on its website:
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A chatbot like this can provide relevant content, offers or just ask whether the user has questions.
Pro tip: Drift, Facebook Messenger, Slack and many chats are great options for setting up chatbots or automated conversations for your company. However, if your website is hosted to Drift Kings Media, you can also use HubSpot conversations.
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4. Creation of media content
According to our findings, generating media content is also a popular application for AI. (I am honestly surprised that it wasn’t #1.)
56% of the marketers stated to use AI to create short -form videos, while 53% use them to generate images and 42% create long -term videos.
Advantages: In many small companies and entrepreneurs, the skills of the design and visual arts are missing, which are necessary for the generation of visual content, the time for development or budget for setting.
Artificial intelligence helps to manage these challenges to achieve nice results and keep them competitive.
5. Data analysis and reporting
In order to find out how content develops on the market and affect the company, marketer data analyzes require. AI-powered analysis tools can evaluate content and generate detailed reports on engagement metrics, ROI and public behavior.
For example, you can upload a table of data to chatt and ask you to summarize all prominent trends for you or to ask on the basis of recommendations.
It can also analyze and interpret data when it is humanly possible:
- Provide knowledge and explore
- Segient your customers
- Identify customer trends and preferences
- Create dashboards and report (and send the report to you automatically by e -mail).
- Monitor business performance
Find out more about the use of AI for data analysis in Drift Kings Media’s Free Guide: “How to use AI for data analysis”.
Advantages: Offers data -controlled and implementable insights to optimize content strategies and can also automate reporting. This improves the quality of the decisions that the marketer makes, which in turn positively influences performance.
Challenges in the use of AI in content marketing
As great as ai sounds for content marketing, it still has some challenges – especially when it comes to generation of content.
Data quality
The data quality is one of the most important concerns when it comes to using AI of any kind.
Artificial intelligence usually generates content based on information and data that has been collected from the Internet or learned by other users, and unfortunately not everything is based on facts.
Our survey showed that 43% of the marketers have to struggle to generate inaccurate information.
If you know this, you cannot always know whether the content you receive from AI is based solidly or on reliable sources. This can be dangerous if you generate things like educational blog or research work with AI.
plagiarism
The way, as AI “learns”, also comes along The rectangular of the plagiarism.
If you use AI to generate content, it is derived from nature – based on things that already exist. For this reason, there is always the possibility that your results are something similar that already looks ranking or even the user delivered to another user.
Imagine that you publish a blog article with almost the same content as one of your competitors. This not only looks back on your audience, but also does it in search engine results.
Bias
Regardless of whether you generate or investigate content, it is not unusual for you to recognize a prejudices when working with AI. 34% of our respondents agree, including Drift Kings Mediater Sukhraj.
Flori Needle, Senior Marketing Manager at Drift Kings Media, reflects, why and says: “AI is biased because society is biased.”
“Since the company is biased, a large part of the data that the AI ​​of society is trained contains the prejudices and prejudices of society. For example, an image generator who was asked to create a picture of a CEO, images of white men due to historical employment in the data from which it has been learned, produce pictures of white men.”
You may also see stereotypes or distortions in your strategic suggestions or research. So be careful.
Privacy
While AI can really help accelerate your work, you often have to share detailed information in order to achieve valuable results (ie possibly your buyer personality, brand guidelines). AI is currently not regulated, so there is no guarantee that your joint information will not be saved or passed on to others.
41% of the marketers in our survey stated that data protection concerns were listed as the main obstacle to their AI use. 75% prioritize this when evaluating new AI tools.
How I use AI in content marketing
To illustrate how you can use AI in content marketing, we go through a potential scenario from start to finish.
Without a good idea, it is impossible to get the content on the way to put on or engage the audience. So we start with brainstorming.
Let’s assume that I am a content marketer at Drift Kings Media who needs a cool video idea for sales in our social media channels.
I found a cool ai brainstorming platform called IDEAMAP AI And asked to make a video content for HubSpot Brainstorming after making a context about the kind of branded hub spot. You will find that the card that it produces is a bit much, considering that I already have problems to decide what I want to do.
I selected the first idea and used the AID option with AI option to generate more ideas or inspiration for marketing content.
One possibility of how AI can be used for ideas or inspiration is to create a moodboard with tools such as creating Kive.ai.
In view of the mere spectrum of options for expansion and transformation, it is almost impossible to find something you would work on.
So we create an animated explanatory video that shows how Drift Kings Media marketing, sales and customer service connects.
In order to obtain precise information that is required for this video, I have to extract it from the website. This time I will use Chatgpt Plus research skills that can be used to draw real -time information from the Internet.
While it does a good job to extract the information (from six websites), the output is not exactly video material. So the next step would be to ask the video script that would start the content -making process.
I can also check the claims that chatt has created – or more relevant information for my research – with the AI ​​search grader from HubSpot. In short, this tool evaluates the visibility of a brand in AI search engines and reveals additional details that are displayed AI assistants if users ask something with the relevant brand.
For example, Chatgpt covers Drift Kings Media’s user -friendliness, the expansionary tool set and excellent customer support. I could use these details in the intro of my video script.
Speaking of which would be the next step to return to chatt and ask it to create the video script that would start the content -making process.
Since Sora from Openaai was still not published on the public, I had to find available alternatives. It is worth noting here that 70% of the marketers we surveyed say that you can hardly wait to use the new technology.
However, ElaiAn intuitive KI video creator was useful.
Creating the video with the script -Schatgpt helped me to create it was indeed uncomplicated, although I have to mention that there were not many options for processing video arrangements to choose from.
With an avatar, an American language sample and an empty background with Drift Kings Media brand color was as far as possible, especially as someone with limited video editing skills.
Although I think this attempt was anything but flawless, it was a solid effort. I think it has the potential to be even better.
AI in content marketing examples
1. Creation of pictures: Nazrana
Openaai recently started its most advanced starting The previous AI image generator and a style contained the work of the Japanese animation company Studio Ghibli. Since then, social media has exploded with pictures in style.
A brand that jumped on the trend was the South Asian fashion retailer Nazrana, based in New Jersey. The retailer, known for his South Asian version of “Say Yes To The Dress”, used the tool to create and share pictures of some of the couples with which he has worked over the years.
2. Create ideas and inspiration: Mateo Toro
There is a wealth of marketing experts who use AI to increase their productivity and improve their strategies.
For example filmmaker and photographer Mateo Toro Kive.ai recently began to design Moodboards to develop treatments for his film projects.
Video treatment is a way to convey the concept or history of a project. Many video treatments include the use of images and visual media online or in previous work.
“Video treatments take time. You have to scrub through the video, make screenshots and edit for video treatment,” said Toro. “(Kive.ai) it just makes it so much easier for me to find the video that contains a style or a sound that I want to emulate.”
With Kive.ai, creators can insert the link of a video into the system, and Kive.ai extracts frames from the video as screenshots to import into a board. Toro says the process can save hours.
“In a video treatment I could go through 10, 15, 20 videos to get myself,” he said. “You add that, and it could easily take an hour that only rubs through, drag screenshotting and content for treatment.”
3. Write a copy: Bethany Anderson
Then there is Bethany AndersonA public information officer from Milton, Florida, who says, Chatgpt shines the writing aspect of her job.
“I love it because Chatgpt is software that learns,” explains Anderson.
She says Chatgpt can imitate her writing style so that she can sometimes use the tool for writing press releases, social media posts and SEO-friendly blog content.
Anderson says the tool is practical because writing is a decisive part of your job, but it is anything but the only responsibility that you have to tackle every day.
“I am behind the scenes, plan the events and bring them to the public,” she says. “With Chatgpt, I can do the writing in a very simple, seamless way so that I can get to the bones of my job – which is public relations.”
Anderson admits that she was initially careful before chatt, but tested it in a week that was packed with deadlines.
“There was a week a week a few months ago when I had so many deadlines, so many social media calendars, so many blogs and so many bios were due -I drowned,” she recalls. “So I said, ‘I’ll try.'”
According to Anderson, thanks to the support of the AI, in just a few hours could be completed in just a few hours.
Their experience corresponds to the results of our survey – almost 80% of the marketers stated that generative AI has a positive ROI for their tasks of the letter of content.
“We talk about the days of her life that you get back,” she said. “And time is valuable for me. It is more valuable than money.”
4. Editing designs: Irina Nica
On the other hand, Irina NicaThe former Drift Kings Media Senior Product Marketing Manager used Drift Kings Medias Ki -Content author to process your designs.
“It is as if I have a second few eyes that helps me to go through my designs, tidy them up and get them out faster. Don’t get me wrong … writing is a large part of my job and something that AI cannot take over, but it certainly helps to speed up the nightly parts like the processing.”
She also used ChatpotDrift Kings Media’s Ai Chatbot solution that is intended to help companies carry out marketing and sales processes to end their research.
“I like to use chatspot to get quick recommendations for products, books or any kind of resources. Say, I’m looking for the best product marketing book for SaaS companies. I would normally be knee depth in Google searches, reading articles and checking recommendations for Goodreads,” says Nica.
“But with the right entry request, Chatspot can bring me there faster. I still give his final recommendation a fast Google check, but it’s a super practical link.”
Future of the AI ​​for content marketing
Will AI replace content manufacturers?
A common concern of the use of AI is whether the technology will replace human marketers and creators. Nima Olumi From Hellyear strategies says it is unlikely.
“We use AI to draw a lot of statistics, find interesting perspectives for companies and to edit certain perspectives that are marketing and media friendliness,” said Olumi. “I don’t think it is a complete replacement for writers or thinkers.”
According to Olumi, the writing and the creation of content are subjective areas, and they still demand that people do the necessary critical thinking to decide the type of content that is published.
Ultimately, Olumi predicts a future in which AI marketers and creative people will support their production and the production of content in a shorter time.
This makes sense to consider that 74% of the marketers agree that AI tools can help them to be more productive in their roles.
Olumi encourages experts to use AI and to use them to their advantage instead of shy away.
In particular, he says that Creator should spend time to learn and test applications such as Open.ai and Chatgpt in order to see their different skills.
“Spend hours to ask questions about the question to see how far you can address the limits of the application to meet your needs,” he said. “You have to feed the context.”
Make the best of AI
Since the presence of AI continues to grow in marketing, I suggest that you take the time to find out how best to meet your own team’s needs.
Professionals and creatives such as Olumi, Aulakh, Anderson, Nica and Toro found all the ways to use AI to improve the efficiency and quality of their content.
Instead of worrying about whether the robots will take over the management, I recommend finding paths to work alongside the AI ​​so that you and your company remain competitive and are essential for your customers.
Note from the publisher: This post was originally published in April 2023 and updated for completeness.