The AI ​​mode is the future of the search. How will you adapt?

I find it interesting that Sundar said “main experience” than by search. Let us talk about how Google escapes from the “main experience”, the search and rather to ensure that Google is your personal assistant, which sometimes relies on the search.

What does that mean for your company?

How does the AI ​​mode differ from the traditional search?

AI mode uses A Query technology Decide which websites should be used to generate his answer and recommendations. The system divides your question into sub -queries, researches them and then formulates an AI -generated answer. Many websites are often displayed, even over a hundred, but only four or five are displayed to the user.

What does it take to be one of these websites mentioned? The SEO community is full of theories, but to be honest, nobody really knows at this time.

I assume that we will see more articles about the use of LLMs to predict what the fan -out queries are and then use a knowledge of vector search to create content that is likely to be selected as good agreement. While this initially sounds like a good plan, I survive my thoughts about optimizing the vector search. I think it is possible that your optimizations, if your content looks good for machines, does not consistently look as a satisfactory result.

I am firmly convinced that the most important factors in the “ranking” in AI mode are to understand the specific questions that your audience has, and to answer them really more helpful than other websites. So Google is new Instructions for success in your new AI functions Tell us, we should concentrate on unique, valuable content for people who meet their needs.

I will soon write more about these thoughts.

The AI ​​mode also offers several new functions from the search results. I assume that this is only the beginning of the AI ​​-related progress that we will see.

Live search and purchase agents

You may have used Google Lens beforehand to search for results that correspond to an image. Live search Go beyond pictures to look for things that you will discuss with Gemini while you get Google accessible to your camera.

For example, say you are in public and see someone who wears a shirt that you really like. You can open the AI ​​mode, enable access to your camera and ask Gemini in real time: “Do you see this shirt? Where can I get one in blue?” You will not only see the results in the search, but continue to talk to Gemini about it … “They look good, but can find one with long sleeves?” The AI ​​mode offers you a new set of results. With “Buy for me with Google Pay”, Google buys the product for you without ever having to visit the website. And soon you can even have this product delivered to you via drone. This week Google, Walmart and Wing announced a partnership that will offer Drone delivery to millions of houses From next year.

Diagrams and graphics

This query showed me an interactive diagram through which I could hover and select things.

I still have problems receiving bar diagrams or sports information, but that is likely. For the time being, the AI ​​mode can create handy tables for you:

This is obliged to reduce traffic to many websites.

It will be interesting to see which other new functions Google begins in AI mode, and finally changes to the “main experience”.

The AI ​​mode is more than just the search – it aims to be our personal assistant

When Lex Sundar Pichai asked whether it would be a core design principle for us.

The search will always be one Part of the AI ​​mode. However, we move into an era in which Google’s focus is not sought, but as a helpful personal assistant. How we use Google changes quickly.

Soon the AI ​​mode will give us the option of Make our search queries personalized Based on what we have been looking for in the past, what we bought, what is in our Goail Mail and much more.

The CEO of Google Deepmind, Demis Hassabis, recently has a blog post with the title “Our vision for building a universal AI assistant. ““ Google is working on expanding Gemini’s skills in order not only to understand the Internet, but the world around us.

AI can now take measures for us in our name on the Internet Project SeepfahrerAn agent system that we can work in up to ten chrome browsers at the same time. You can now test this as part of Google’s expensive Ai Ultra Plan If you live in the USA. From the Internet, Google’s AI technology for self-driving cars, WaymoMore and more cities are expanding and becomes our personal driving assistant. Google also makes incredible progress Gemini Robotics. Gemini Robotics er (enhanced argumenting) enables robots to be AI assistants in real life, most likely in our houses. The seems to be the goal of Google:

Google’s AI progress extend far beyond the search. AI mode, Gemini, the Chatbot and the search are currently three separate entities with a little overlap. I assume that at some point this will not be the case. Google will shift from a search engine to a helpful AI assistant in all aspects of our lives if necessarysuggests websites that we can visit.

In order for a company to be successful in this new world, the viewfinder must give a significant value that goes beyond what you extend from your personal AI assistant, also known as Google.

Questions that every company should ask

Here are some questions that help you to make brainstorming easier about how you can thrive during this time of change. I personally have no answers to all these questions. We have so much to learn.

1. How does the changeover to AI mode affect your company? We do not yet know what kind of tracking Google will give us for AI mode. How will you find out whether time and effort you have spent on the production and work on your website is profitable? How will you postpone your efforts to create content?
2. How does the live search affect you? Can you get an advantage here? Would it help to use original pictures and videos? How can you measure these effects? Can you collect information by examining the image search in GSC?
3. What are the effects on your company because Google agents for agents integrate? It seems to me that the most important functions that help a business are mentioned online, price, shipping, quality and personal relationship. Instead of designing checkout sites for users, we will make the experience seamlessly for AI agents. How do you have to change your publication methods in this shift and offer your customers the best service?
4. How do these changes affect their ability to win new customers? If you can determine how you mentioned your website more often in AI mode, this may be more customers. How will your company alternatively answer the adaptation to AI mode that adapts the traffic when it adapts the traffic?
5. Will interactive diagrams affect your company in the SERPS? Will people get the answers that you need directly from the Serps? If so, brainstorming about possibilities of how you can provide information that is so valuable that people prefer their website instead of obtaining an AI mode response. (Not an easy task!) Or does your business model have to shift? Can you consider how you can earn money in your company that do not depend on the fact that you provide people with information that you can find in AI mode now?
6. How does the personalized search affect your company? We still don’t know how strongly this has. Do you have a personal relationship with your customers? If you think about doing more to get into people’s email mail, e.g. B. a newsletter or maybe a loyalty program? How can you create loyal fans of your brand?
7. Think a few years in mind to be a helpful personal assistant to Google’s ultimate goal. Let us assume that Google is successful and in its “main experience” are less about the search and more about fulfilling people’s needs as helpful assistant. What does your company look like in a world in which information from the web created by humans is much less sought? Is it possible that you could benefit from a pivot point in any way?

What does the web look like in 10 years?

I recently participated in Google I/O and sat in the front row to speak to Demis Hassabis and Google’s co -founder Sergey Brin. Sergey said

“What does the web look like in 10 years? I mean, boy. I think … 10 years … because the progress rate in the AI ​​goes so far beyond anything. Not just the web. I mean, I don’t know. I don’t think we really know what the world will look like in 10 years. “”

Demis followed

“I think that’s a good answer. I think the web, I think the web will change at short notice. If you think about the first web web, how it really needs, it doesn’t necessarily have to do renderer and things like people who use the web. I think things will be pretty different in a few years. “”

https://www.youtube.com/watch?v=ttsg-tkrhaa
Here you can read more about what an agent first weighs:

The Agent2Agent protocol from Google is changing the web radical

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