Marketing is a wild trip trends turn overnight and it is a constant play of catching up. In 2025 it is crucial to know where to concentrate and which roadblocks could be in front of us.
That is why I have given the biggest challenges that marketers expect next year and how to deal with them by knowing knowledge:
- 300 global marketing managers who have carried out our annual survey for marketing strategies and trends
- 500 US marketing managers who took part in our survey to lead executive marketing leadership
- Exclusive interviews and knowledge of MicrosoftPresent ZoominfoAnd Sprout social Leader.
Table of contents
The biggest challenges that global marketing leaders expect in 2025,
- Accepting a data -controlled marketing strategy.
- Integration of AI in Marketing workflows.
- Master the transition to short -term video content.
- Bridging of the personalization gap in customer experiences.
- Overcome challenges with content marketing.
- Aligning the right influencers with their audience.
- Optimization of content through strategic pruning for better SEO.
- Find the balance between creativity and data.
- Rotation in unexpected shifts in consumer behavior.
- Adaptation to data protection regulations.
- Organization of the product positioning between teams.
- Synchronizing campaigns across several channels.
1. Takeover of a data -controlled marketing strategy.
Why is it a challenge
Marketers tend to do more about behavioral data such as content consumption and shopping habits, but it is difficult to compensate for this with traditional demographic information.
With 33.43%, which focus on content habits and 31.77% on demographic data, it is clear that understanding is not only more complicated who is their audience, but how they act.
What can you do
In order to stay further, marketers have to mix both behavioral and demographic insights into their strategy. Understand how your audience consumes content and business.
Microsoft’s The global director of the programmatic evangelist, Daniel Godoy, told me that it is critical marketers who keep an eye on the provider data if they want to expand their reach in 2025.
“Marketers feel the pressure to win the ad race in a wild www. During this race it is worth noting that consumer behavior changes and also advertising strategies, ”he said. “After the cookies are switched off (even though Google delayed it), it should be on our radar that at least 40% of the browsers do not get any signals today.”
Godoy adds: “The design of your strategy by using 1P or 3P trust -worthy data is required to expand the potential range and to control your data strategy for the future.”
Ultimately, first -person data can help you reach the right audience with your ads and transform these target groups into high -quality leads.
Once you have defined your audience and have properly segmented, you must develop unique messaging that use your potential customers.
2. Integrating AI into marketing workflows.
Why is it a challenge
AI is a lifegian, but many marketers still find out how they can make the best of it.
Although 52.76% of those surveyed indicate in our survey that they understand how AI and 53.73% can measure their effects, similar percentages indicate a significant gap when understanding and using the AI.
Aside from that, Surveymonkey found that 69% Marketing professionals are pumped over AI and how to change their work, while 17% feel a mixture of excitement and concern.
In addition, 60% feel really good about where the industry leads, and only 1% are super pessimistic. Overall, the feeling is optimistic.
What can you do
In order to close the knowledge gap, marketers have to sharpen their technical know-how and their ability to pursue and measure results.
40% of companies have already taken a proactive step by including specialized AI experts to improve their marketing efforts.
Focus on learning how AI implemented and its effects are analyzed.
3. Mastering of the transition to short -term video content.
Why is it a challenge
The video steals the spotlight in marketing, especially short forms on platforms such as TikTok, YouTube and Instagram. LinkedIn also no longer falls back.
The real challenge for marketers is to keep up with the shift towards social video, in which younger target groups deal more with brands than in search engines. So you have to be quick and smart to create content that attracts attention.
What can you do
Focus on short-form video-es is expected to record the most growth in 2025.
Use social hearing and mood analysis tools to determine the questions your audience asks and let your content team to develop in content.
Even better, use your brand lawyers to share the answers and expand their reach and credibility.
4 .. Bridge the personalization gap in customer experiences.
Why is it a challenge
56.35% of the marketers agree that marketing has changed more in the past three years than in the last fifty. This is huge.
The greatest shift? The demand for personalized content. While 65% of consumers say that branded content feel connected, only 35% of the marketers believe that their customers actually have real personalization.
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Although 65% of the marketers claim to have high -quality public data, it is clear that many do not use them effectively to establish stronger and more meaningful connections to their audience.
What can you do
To close this gap, double the use of your data more effectively:
- Improve the segmentation of the target group by dividing users into micro segments.
- Scale the personalization craft of advertising messages that speak to the wishes and fears of microcegmings.
- A/B test and refine creative.
5. Overcoming challenges with content marketing.
Why is it a challenge
Finding new ideas for new content extends over the list of fights. 16% of the marketers agree. 16% of the marketers define it difficult to create content that promote a high level of online engagement – such as clicks, stocks and comments.
For 15% of the marketers, it is a major challenge to develop content that pulls more traffic onto your website.
What can you do
Tip No. 1: Lean in Eeat
To get more clicks, “your content strategy must begin with what users need, not with what is most efficient for you. If you look at current Google updates, you will find that Google has refined what “helpful content” means and prioritized the “E” for “experience” in EAT.
Their content must be personal, demonstrate experiences and meet real needs. And you are already playing. ” – Ben Steele, Senior editor at Search engine journal
Tip 2: Create better headlines.
To control the initial data traffic from the Internet, they are working on their headlining sharpness. A Danish news agency, TV 2 Fyn, carried out A/B tests to improve the CTR with Chatgpt to generate headlines. Over three weeks, they conducted 46 A/B tests. AI-generated headlines won 46% of the tests, while humans created by humans won 24%.
A great reading: Is AI-generated content good for SEO ?: 300+ web strategist weighing
Tip 3: Listening social issues.
To identify it, to let in with social life (also known as thematic subreddits, X, threads, LinkedIn comments, etc.). You can also automate this work with AI tools.
Also put the needs of your audience in the first place – a single topic can be treated in several ways with unique perspectives for each.
Test new content formats with video codes, infographics or interactive tests.
6. Align the right influencers with their audience.
Why is it a challenge
Influencer marketing can backfire if the influencer does not meet the requirements of your audience. Maris Laatre, CMO from Moby Maxtells a campaign:
“While we had a good commitment, the sales did not match … We found that the influencers did not speak directly to our core audience. “
The right news with the right audience is crucial for conversions.
What can you do
Maris emphasizes how important it is to concentrate on influencers whose audience corresponds to their target market, and not just the size of their followers.
In addition, the embassy of the influencers should be authentic and be resonance with their followers, otherwise it is just a waste of money and energy.
And remember that micro-influencers often bring you a lot more advantages than the big ones.
7. Optimize content through strategic pruning for better SEO.
Why is it a challenge?
The decision to circumcise or bring together a significant part of your content is a decision with high missions for each marketing team. It’s not just about cutting pages with low performance-it is about taking a calculated risk. Marketers must weigh the loss of existing traffic (even if small) against the potential for long -term growth.
Emilia Korczynska divided A great contribution to this topic. User pilot removed 23% of its blog content, corresponds to 261,443 US dollars of production costs and pages that wore over 24,000 visitors in 2024 alone. However, this led to an increase in the number of visitors by 16%.
What can you do
Take a data -controlled approach to decide what content you should curtail. Emilia’s method shows important steps:
- Concentrate on under -performance content – contributions with low conversions, minimal traffic or outdated relevance.
- Consolidate double or redundant spots to reduce cannibalization and to improve the alignment of the search intent.
- Remove the content optimized for keywords with zero or low search volume.
- Rate backlinks and prioritize pages that add a measurable value.
8. Find the balance between creativity and data.
Why is it a challenge
The tension between creativity and data is a challenge with which many marketers face. Roland Jakob out of Blazekin.media explains: “I leaned heavily into analysis early on and thought that numbers would lead the way. But I realized that creativity often speaks that language data cannot quantify – at least not immediately. “
What can you do
Combine data with storytelling. “During my time at Pagnolia, our campaign with a polished message only came along with the audience when we turned to a raw, story -driven approach. This shift transformed the campaign into one of our most committed, which led to an increase of 30% within six months, ”continues Roland.
He also suggests using so-called “customer-co creation”. By involving customers in the process – not only as a buyer, but as an employee – brands can build up more loyalty and create campaigns that sound deeper.
9. Turning in the event of unexpected shifts of consumer behavior.
Why is it a challenge
17.54% of the marketers say that it is one of their biggest challenges to keep up with rapidly changing customer behavior.
Consumer behavior can change overnight and the pandemic was a perfect example. Maris from Bully Max remembers: “When the pandemic goal recorded an unexpected increase in pet adoption … we had to turn quickly and reduce our messages.”
What can you do
Stay agile in such layers to use new opportunities and check behavioral analyzes.
10. Adaptation to data protection regulations.
Why is it a challenge
Data protection regulations Also develop constantly, which makes it challenging to the marketers to remain compliant.
The best example is a current situation that passed in a Belgian company. A former employee asked by six months after departure to remove your photo from the company website.
The photo contained its name, position and a group surcharge. As part of the GDPR article 17, people have the right to have deleted their personal data, including photos, if there has been no valid reason for storage or consent.
The employer did not meet, so the data protection authority entered and ordered that the photo should be removed immediately.
What can you do
Stay up to date with new regulations and are particularly careful with campaigns. Large articles are understood on social media, so it is their job to get the core and react to it.
Fine is high to violate these rules, so it is important to remain vigilant.
11. Orientation of the product positioning between teams.
Why is it a challenge
I bet this point gives you showers. CUS, who did not suffer from sales and marketing teams who make up on lead quality, Lead Norturing, they call it?
Our research results also show that companies with aligned sales and marketing teams exceed their goals with 103% more often than companies that are not aligned.
But wait, there are more. Product teams can also have their own perspective and insulted the injury.
Overall, discrepancies leads to the news and creates both internally and externally.
What can you do
A simple healing is to have all teams on the same side by passing on knowledge, campaign performance and sales results and refining the message together.
12. Synchronize campaigns across several channels.
Why is it a challenge
A big setback in marketing campaigns often occurs when other marketing channels do not match the primary campaign goals that Kognic happened.
“Our website campaign, which was designed to control conversions Steven Spieczny, VP of marketing at Cognical.
In short, this lack of synchronization meant missed ways to create a seamless experience for all points of contact.
What can you do
Regardless of whether there are paid ads, social media or e -mail campaigns, each channel should transmit the same message with uniform goals.
Second, coordinate the timing and the news across all points of contact in order to build a stronger, more consistent customer experience.
Top US Marketing Executive Challenges
While global and in the USA resident participants in our latest studies anticipate a similar list of challenges, the way they only have priorities in rehearsal increases in US executives is shifting.
Strategic blockers such as data-controlled decisions, maintaining trends and content developments are top-of-mind for marketers.
In the meantime, US managers concentrate on the end result in our survey of Executive Marketing. They prepare for financial challenges such as achieving income, securing the budget and the sales orientation.
This is not shocking. While many countries are in a time of financial uncertainty after pandemic, the United States has many contradictory reports on whether we are in a recession or not.
Against this background, the marketing managers focus on saving resources, ensuring that they receive the money they need, and justify their work, their employees or investments by attributing income or showing business effects.
Fortunately, many of them can be navigated with the knowledge and knowledge mentioned above, for example:
- Collect the best possible analysis to make data that can be made by data to make decisions. Ideally by merging data and data from third-party data from GDPR.
- Knowing how your buyer develops. You can also use data and sales market alignment to stay with what your customers and target groups concentrate on.
- Make sure you are strategically tackling marketing strategies or investments By asking yourself: “What is the ROI, the economy or the possibility of sales here?”
- Preparation for rotation. The only constant thing in marketing is change, and many of us have already started to process backup or pivot planning into our strategies when there are suddenly trends or circumstances around us.
- Building a great employer brand. In this way, they attract all possible marketing talents that can control many of the above challenges.
Go into the heads of today’s marketing managers
As a marketer and partnership manager, I can tell you that there is no lack of challenges. But we are hired to solve the puzzles.
Interested in other top challenges, trends and possibilities that focus on marketing managers, or would you like to build tactics that you get by solving your pain points? Take a look at our latest report on the leadership position priorities.
Note from the publisher: This post was originally published in October 2022 and updated for completeness.