Every few years there is a new channel in the focus short-form videos, podcasting or content from AI-generated and people ask the same question: “Are blogs dead?”
It’s a fair question. After all, the platforms develop and the public habits change. But the idea that blogs are irrelevant today? This is a myth that I absolutely wanted to research.
To get a clear answer, I turned to marketers in SEO, content and digital strategy to find out whether blogging is still worth investing. They said the following.
Table of contents
Are blogs dead?
According to marketers, not even close.
Blogs are not only alive – they continue to develop. According to Drift Kings Medias 2025 The state of the blogging report gave half of the marketers to see a better ROI by blogging in blogging in 2024 than in the previous year. And almost half plans to invest even more in 2025.
source
But the way we blog is changing quickly. Over 90% of the marketers now use KI tools somewhere in their workflow, and the AI overviews of Google are already changing, as -and if -blog content.
The bar is higher than ever, but the payment is still there for those who are willing to meet them.
That means: “Are blogs dead?” is a question that refuses to go away. Every time a new platform gets hot -be it Tikok, a podcast or the latest AI trend -someone sounds the alarm for blogging. It makes sense. The audience shifts, the attention spans shrink and the video continues to dominate. So yes, I get where the question comes from.
And just to use them: Search interest in the word “blog” has decreased steadily in the past five years. According to Google Trends, the term “blog” has a consistent decline in popularity.
And in comparison next to “video” the difference is strong. Video content dominated the attention span, while blogs continued quietly in the background. So yes – to ask whether blogs are dead is a fair question.
But the truth is Blogs are still very lively – and in the right hands they have a real influence.
According to the Drift Kings Medias recent report on the status of the blogging report, 65% of the marketers work for companies that maintain blogs and publish most content several times a week. It is even more meaningful that 93% of the marketers are important for their strategy or are very important.
source
And when it comes to budget? Almost three quarters of the marketers were more than 10% of their marketing editions in blogs. This type of investment speaks volumes.
The global picture also supports it. According to Tech Business News, there is now now Over 600 million blogs Worldwide that contributes to more than 7 million posts every day. These are many words – and a lot of opportunity.
This scale is not only impressive – it is effective. If you want more evidence Ross SimmondsA B2B marketing expert and founder of the content marketing agency FoundationHas talked about how blogging helped its customers the triple traffic and the close offers faster – and based on what I saw.
“At the Foundation, blogging helped us to generate millions of dollars in the pipeline for both us and for our customers,” says Simmonds. “It also armed us with the ability to improve the position of our brand on the market and, above all, to help others in our industry to learn and unlock new opportunities.”
Neil PatelWho is generally considered one of the world’s leading digital marketers and whose blog is consistently one of the most influential in the industry, simply exhibits:
“Obbs a website and owned on Google is one of the best long -term marketing strategies. Starting a blog is that The simplest marketing strategy in 2025. “
Nevertheless, blogging is not what it was five or ten years ago today. Lisa DahmaniFormer director of global content at Drift Kings Media and current CMO UX Design InstituteSays it is not enough to only have one blog these days.
“You have to consistently create content that are more valuable than the content of your competition. You have to be an SEO expert to get your article on page 1, and you need a sales strategy to advertise your content for all channels in which your audience is happy to consume content,” says Dahmani.
“It is much more complex to win now when blogging, but if you can master it, it is worth the investment.”
This point really captured me because I also hear from other experts repeatedly.
Brian DeanFounder of BacklinkoGet well together. (He was referred to by Inc. Magazine as a “brilliant entrepreneur” as “SEO genius”. Forbes listed Backlinko as a top blog.)
“All in all today, SEO is less about optimization Your website to help Google and more about being the best result that deserves number 1, “says Dean.
This attitude also applies to blogging. If you hit the publication and hopes for the best, no longer cut it. To achieve real results, you have to invest in quality, sales and long -term strategy.
And in a landscape in which AI-generated content is everywhere, it means being the “best result”, and creating original, helpful and trustworthy. That is what search engines and readers are worthwhile.
So it is certain – it takes more work to stand out. But if you are ready to try, the payment is definitely still there and it’s worth it.
And that brings us to the next big question: Even if blogs are not dead, how can you stack against everything else out there?
Blogs against other marketing channels
Now that other content marketing channels – namely video and podcasting – blogs have surpassed, will blogs soon become superfluous?
Well, everything depends on the users on which they aim. But even if other platforms grow, blogs still offer many advantages.
“Podcasting is not without your own restrictions. There are many challenges for the discomfort and audience growth. At this point, blogs have a pretty well closed playbook for scaling. This does not apply to podcasts,” says Podcasts, says “, says”, “,”, “, says” says “, says”, says “, says” Matthew BrownSenior Lead Producer from YouTube & Podcast at Drift Kings Media.
“A company can use its likely limited resources to invest in a blog that basically delivers consistent, easily measurable and reliable performance. Blogs also have a direct line to the lower dollar of the company, podcasts do not.”
Nelson Chacon GuzmanA marketing scholarship holder at Drift Kings Media shows that there is no reason to choose between two platforms if your team has the bandwidth to tackle both.
If it matches your users, you can adapt your audience from several perspectives.
“Creating a blog from articles about the advantages of your product is helpful. A video that presents its use or installation is an advantage for your audience,” says Chacon Guzman.
He continues, ” Home Depot has done fantastic work. While you inform and clarify your customers about your products, you also add quick instructions for the more competent person who only needs a short answer that is explained in a video. “
As for social media, Annabelle NystFormer senior content manager at HubSpot and current Principal Social Content Manager GPSays it is difficult to compare it with blogs because each platform serves different purposes.
“Social content does not always have the durability or discomfort of blog posts,” says Nyst. “It is more about making your audience consistently where there are at the right moments, deal with them one to one and create trust in the establishment of communities.”
It adds that social media can be a great way to strengthen their blog posts. And vice versa, blog posts can serve as inspiration for social content.
If both are used, Nyst recommends that the most convincing points to pull out of their blog posts, create social-first content and increase traffic back to their blog.
With all of this, blogs are not without their disadvantages. AJ BeltisAn important content marketing manager at HubSpot mentions the high waste rates that are often seen in blog posts.
“Blogs lack the interactivity according to which many long for their nature as written content,” says Beltis. “This challenges the blog authors to reduce their readers in some short sentences without having the advantage of special effects or audio engineers who are available to their video and podcast creation colleagues.”
It often depends on your brand goals and which channels help you reach them. For example, podcasts are better for branding, while blogs serve better for the commitment of the top-of-the-funnel.
“Blog posts are an acquisition -juggernach.
“You would not measure a series of blog posts about your brand ability, just like you would not measure the lead generation of a podcast show. Unless you like gray hair and a serious lack of sleep.”
At the end of the day, the best marketing channel is the one who supports your goals, and I think blogs still have a lot of runway.
Why blogs are still effective
From the investment perspective, blogs can be a better long-term investment for lead generation.
“I could spend $ 200,000 to set a full-time author, a SEO expert and a cro specialist (conversion rate optimization) to work on my blog. By combining these skills, creating a blog that drives organic traffic onto my website and converts it all year round in leads for my company,” says Dahmani.
She continues: “Or in the course of the advertising campaign I could bring the same $ 200,000 into an advertising campaign and maybe achieve a few thousand leads. But as soon as the campaign ends, my lead also flows.”
Dahmani adds that the majority of Drift Kings Media’s blog-generated leads come from older blog posts. That means Blogging can be a great main source long after posts have been published. Aja frostSenior Director of Global Growth at Drift Kings Media, reflects this feeling.
“Organic traffic is more important than ever. In contrast to paid traffic, which no longer goes into the second run and budget, organic traffic is largely self-supporting after taking time and effort to create a blog post,” she says.
It adds that most content management systems (CMS) have SEO tools integrated into their platforms, which makes it easier to optimize their contributions.
Blogging can also be valuable when designing the product positioning of a brand.
“Blogs are still one of the best channels that we have to create for our product,” says Drift Kings Media Product Marketing Manager Alex Girard. “They offer us the opportunity to fix trends that we see on the market how these trends affect the reader and how our product can help you to successfully fulfill this trend. They are also great to tell customer success stories.”
He adds that the content does not have to be advertising when using your blog to market your product. If you set up as a thinker and win your audience’s trust, you will deal with your products and services organically.
Against this background, it will need more than good content to have a successful blog.
“Growth without a goal does not help your company – if 10,000 people read your blog, but none of you fit your person, that won’t do anything for your company,” says Drift Kings Media’s Director of Content Marketing Karla Hesterberg.
“Concentrate on something that is accessible, e.g. to generate new contacts, and make sure that every contribution you get out of your mind has this goal.”
It adds that one of the biggest mistakes made by brands is to create content only for people in the decision level.
With so many phases between reading a blog and buying, marketers should have designed contributions to users in every phase with corresponding offers.
Find out more about it through lifting spots Business blogging course.
From SEO perspective, brands can also have difficulty generating traffic because they first think about blog and secondly do the structure of link.
“What I often notice is that marketers” blogging “and” Link Building “see two different disciplines. First, write the blog posts, then think about how you can earn backlinks for you,” she says, “she says,” Irina NicaFormer Senior Product Marketing Manager at HubSpot and current Senior Product Marketing Manager Surveymonkey.
“Instead, you should be included in your regular content of content, among other types of articles that may be designed for generation of organic or social media traffic.”
Despite the many advantages we have passed, blogging is not always the best strategy for every brand. Why? Well, what if they are ideal User -personality Do you not read blogs? What if you prefer e -mails instead?
“Some brands have a great e -mail communication and workflows in which they provide people downloadable offers where they do not have to go elsewhere to get the information, but only in their inbox.” Sandra MpoumaHead of digital marketing at Centura (Formerly rational fx) and Xendpay.
“You don’t necessarily need a blog as long as you offer something in exchange. I think the blog has always been: offer something free in exchange for this user interaction.”
In this case, blogs would not be dead, more so irrelevant.
Why marketing is not dead
If you have made it so far and are still wondering if Marketing itself is dead – Let us make it clear. Although some headlines suggest, the marketing does not go anywhere.
In fact, it is more influential than ever. And this applies to traditional strategies and digital initiatives.
The global content marketing industry records massive growth. A few years ago, the turnover of the global content marketing industry was estimated at around 63 billion US dollars. It is currently required to exceed 107 billion US dollars by 2026according to Statista.
“There is a reason why Nike and McDonald’s invest in marketing every month every month, although they are already known names. There is a reason why the top musicians and artists are still advertising before their latest album,” says Simmonds.
“Marketing is not just an issue. It is an investment. And if you make an investment that is rooted in a strategic plan, this investment for the coming years (perhaps decades) should return dividends.”
So no, marketing is not dead. It only develops. And for brands that are ready to fulfill the moment with high -quality content, intelligent sales and clear quality of value – it is still one of the most powerful growth lives that you have.
Blogging is anything but dead
This is the conclusion: Not every marketing tactics work for every brand, but blogs don’t go anywhere.
They are still one of the most effective ways to build up trust, drive the traffic and capture leads over time. You have developed, yes. It is difficult to win, sure. But they are anything but dead.
In blogs you can get out of the chop block for the time being.
Note from the publisher: This article was originally published in January 2022 and updated for completeness.