According to a recent study of B2B influencers, co-created content and speaking at in-person events were the most successful types of brand collaborations they conducted in 2023 Onalytica.
The research was based on data from a survey of popular B2B influencers. The full report Also includes results from a survey of marketers working for B2B brands.
Three-quarters of B2B influencers say co-created content and speaking at in-person events were among the most successful types of brand collaborations they conducted in the last year.
B2B influencers say the brand collaborations they plan to do most in 2024 are speaking at in-person events and co-creating content.
B2B influencers say the top content types they are working on with brands in 2024 are social media posts and videos.
About the research: The research was based on data from a survey of popular B2B influencers. The full report also includes results from a survey of marketers working for B2B brands.