There is no way around – every company has to lead to growth.
However, the B2B lead generation is far from a simple task.
They compete with other companies, navigate misinformation and play an attempt and error with various tools. Not to mention that you may also sell a more expensive product or need a subscription fee for rental subscriptions than many B2C offers.
Although a complex task, the right tools for B2B -LEAD generation can simplify and accelerate the process of leading generation.
Table of contents
What is B2B -Lead generation?
The B2B -Lead generation is the process of attracting perspectives – usually other companies – and convert them into leads.
While a B2B lead is carried out when someone shares names and contact information with which you can identify and pursue them, a high -quality lead is one that signals the intention of the product interest by providing other useful information and further dealing with your company. Qualified guiding information vary and are more difficult to get. However, it generally contains names, profession and e -mail address.
Ultimately, it is the goal of the B2B lead generation to create a consistent pipeline of qualified leads that are probably converted to customers.
Why you need B2B tools for the lead generation
The attempt to create B2B leads without tools is like a sword fight without a sword. You will not be equipped with the tools you need to achieve your goal.
Since it differs from the B2C -LEAD generation, the B2B -Lead generation requires different strategies. The B2B -Lead generation software is of crucial importance for every company that wants to receive high quality processes from the right places. These tools can automate processes that save time, provide critical data to make better decisions and integrate into other tools such as CRMs.
Best tools for B2B -Lead generation
1. Drift Kings Media Marketing Hub
Drift Kings Media Marketing Hub is a number of tools with which marketing funnel should be directed through the attraction, commitment and joy levels of marketing swinging bike.
For example, you can use marketing hub to create convincing content to attract your target group, to capture leads via site, e -mail or social media. And maintain tools such as automated workflows that can continue to bring in contacts via e -mail and other types of messaging.
What I like best about HubSpot is how easy it is to create everything from target pages to forms to e -mail care campaigns. From templates to integrated instructions, HubSpot simply makes it easier to create campaigns for lead generation from scratch.
I don’t look for design, but I can easily put together a professional -looking landing page that is designed for conversion.
Features: Drift Kings Media Marketing Hub has several functions for lead generation, including A Lead capture tool. It is also equipped with forms, pop-up forms, live chat and chatbot.
What I like: Drift Kings Media -Marketing -Hub integrates into Drift Kings Media CRMYou can simply connect all the LEAD generation tools in one place.
Pricing: Depending on the size of the company, the paid levels are from 15 to 3,600 US dollars per month.
2. Leadpages
Leadpages is a goal -Page -Tool with which you can create custom target groups for different, specific target groups. Each page is very optimized for conversions whether your goal is to record leads, to carry out a giveaway or to offer a free download.
The use of a landing page builder is an effective way to generate leads without setting up a new website or a full lead generation system. You don’t even need your own domain that is helpful for startup companies that use a target page to generate leads before starting.
Leadpages also integrates into other software and transports leads into your CRM.
Features: Create websites, destinations, pop-ups, warning sticks and much more.
What I like: Over 250 Landing Page templates are categorized by industry, side type and style. The high level of adaptation and the selection of front designs make it easier to find immediately what you are looking for.
Pricing: Leadpages offers a 14-day free test version. Paid plans start at 37 USD/month and rise up to $ 697/month, depending on how many target pages you want to build.
3. Leadfeeder
You may get qualified leads that visit your website. However, if you do not fill out a form, you cannot grasp the leadership. Give: lead feeder. The sales and marketing instrument collects data from website visitors, even if visitors to the website do not fill out or contact them and transform anonymous traffic into potential leads.
Leadfeeder uses its algorithm for machine learning in combination with proprietary data, millions of external signals and databases for public IP registration to exactly curate a list of leads. It not only collects contact information, but can also know which pages users have visited and how long they are output on their website.
Features: The functions include automatic lead scoring, automatic lists -Srubbing (to filter bots), immediate lead generation with your tracker, personal e -mail warnings and CRM automation.
What I like: Leadfeeder has custom segmentation functions with which you can identify high -quality leads. I also like that it integrates into other sales and marketing tools such as Drift Kings Media.
Pricing: The free plan contains unlimited users, but you can only receive data from the past seven days. Paid plans start at $ 99 per month.
4. Optin monster
Optinmonster is a great tool for creating opt-in forms on your website. Regardless of whether you want to set up a retargeting campaign or an advertising campaign, you can simply create all kinds of forms and popups on your website.
One of the features that I like best is the lead sharing. After you have recorded qualified leads from the popups you have set up, the lead sharing tool automatically distributes these leads in real time. In my experience, this is a great opportunity for marketing and sales to synchronize your efforts.
Features: Prefabricated opt-in forms such as Lightbox pop-ups, full screen takeover, floating poles and slides.
What I like: There are over 700 templates that are categorized according to the goal, campaign type, industry and functions.
Pricing: The prices start at 7 USD/month for Basic (a website). $ 19/month for the Plus plan (two websites), $ 29/month for three websites or $ 49/month for up to five websites.
5. LinkedIn Sales Navigator
LinkedIn is known as a platform that connects to the B2B audience. The Sales Navigator Tool can help sales teams to identify decision -makers and aim to aim certain interested parties with advanced search functions. It can also help to pursue leads and to get in touch with potential buyers with inmail messages and teamlink.
Features: Guide and corporate search tool, automated lead recommendations and CRM integration.
What I like: With the Advanced Plus Plan you get access to AI functions that summarize company and buyer profiles in order to accelerate your accounting and research process.
Pricing: Starts at 65 USD/month with a one -month free trial version and annual obligation. There are two options: Sales Navigator Professional and Sales Navigator Team.
6. Qualaroo
Qualaroo from Proprofs helps to collect sales teams, customer knowledge and feedback using website surveys. During installation, the platform uses your Qualaroo Nudge ™ technology via websites, mobile devices and apps to examine users and collect feedback while they are scrolling. The technology analyzes the time on page and behaviors to determine the right questions and when.
Features: Qualaroo offers customizable survey options and extended targeting functions.
What I like: Surveys are an interesting way to generate leads. In my experience, Qualaroo makes the categorization of leads and sends them seamlessly to designated funnel based on their answers.
Pricing: Qualaroo is free of charge for up to 50 answers per month. Paid plans start at $ 19.99 per month.
7. Discover .Ly
Discover.ly is a Google Chrome browser expansion with which you can find and score leads from social media. It connects Gmail, LinkedIn, Facebook and Twitter (X), so you can see information about your contacts.
Let’s say I browse LinkedIn and see a view that I want to connect with. With discover. This tool helps you to transform cold lines into warm.
Features: Discover.
What I like: There is no barrier to enter this tool. I can simply download the expansion and have your magic work while I browse on social media.
Pricing: Free.
8. Leadquizzes
A question ever wakes up your interest? How about a quiz? If you want to include potential customers and at the same time learn more about it, you should use a quiz. Leadquizzes is an online quiz manufacturer that helps companies record website leads and the interests or needs of their audience.
Features: Leadquizzes can be embedded in your website and integrated into several tools, including lifting spot. This facilitates the production of leads in a way that fits in their current lead generation process.
What I like: Quiz are a unique way to draw your audience’s attention and create leads in a way that gives your potential customers a certain value.
Pricing: The plans start at $ 9/month.
9. Hello bar
Do you know whenever you visit a website and are welcomed by a popup that splashes over the screen? Hello Bar is a widget with which you can create these popup bars. Popup bars are an effective way to capture leads and measure users’ interest in their product. Hello Bar Caits Website Popups Drive 12x ROI for companies of all sizes.
Features: You can choose from a variety of popups: bars, modal, warnings, sliders and took over with full screen.
What I like: Hello Bar is very customizable and integrates into many tools, including lifting spot.
Pricing: Free for up to 5,000 page views per month. Paid plans start at $ 29/month.
10. Vertical
Webinars are an integral part of every B2B marketing strategy. Webinars are an effective way to inform your target group about the problem that solves your company, discuss industry trends and of course produce leads. Everwabinar is a tool with which you can plan and automate your company’s webinars.
Features: Everwabinar offers interesting functions such as a live chat simulator. You can write or upload the starter talks that are automatically displayed in chat during your live event.
What I like: Webinars do not always get a lot of real-time engagement, but Everwabinar helps to feel the experience lively.
Pricing: 99 USD per month, $ 499 per year or $ 874 every two years.
11. Mailchimp
MailChimp is an e -mail marketing tool that you can integrate into your target page Tools or CRM. In my experience, Mailchimp is easy to use for e -mails and campaign persecution. It also offers ready -made automation trips, which I found helpful when I just started. However, MailChimp can be difficult to scale if you have thousands of contacts on your list.
Features: Email automation tools, lead capture forms with exit-intent technology and jointly usable newsletter URLs.
What I like: MailChimp simply makes it easier to create emails in the brand and track the campaign performance.
Pricing: Mailchimp offers a free plan with a Send limit of 1,000 and up to 500 contacts. Paid plans start at $ 13/month and increase due to the number of contacts you have.
12. Hotjar
Https://www.hotjar.com/product/heatmaps/
In its core, Hotjar is a Customer Experience platform with which you can visualize the user behavior with heat maps and design surveys. In my experience, heat cards can be incredibly revealing.
Not only can you see which buttons have received most clicks on your website and your target pages, but also where people spent most of the time. For the lead generation, you can say which sections of your website you should concentrate on your website.
Features: Heatmaps, surveys and a dashboard for displaying analyzes.
What I like: Heatmaps offer useful intelligence about how users behave on their website. With Hotjar you can also address visitors to URL, device and user attributes.
Pricing: Hotjar offers a free plan for up to 20,000 monthly meetings. Paid plans start at $ 40/month.
13. Zapier
Zapier is an automation platform with which you can connect over 3,000 apps to create an automated workflow. This is an essential instrument for B2B sales and marketing teams to remain aligned in connection with leads. In my experience, Zapier simply makes it easier to start the lead care process automatically as soon as a lead is recorded.
Features: Prepared templates for connecting and automating tasks as well as countless integrations
What I like: Zapier is compatible with over 3,000 apps and facilitates the integration of software and tools.
Pricing: Zapier has a free version. The starter plan is $ 19.99/month while the company plan is 599 USD/month.
14. Wistia
At a time when Videos rule the marketing worldIt is a good idea to integrate you into your lead generation process. Wistia helps you collect e -mails from your videos to generate leads.
Suppose you have a demo video on your website. As soon as the potential customers have entered their e -mail to display the video, you can easily connect Wistia to your CRM – like HubSpot. From there you can set up various workflows based on certain triggers.
Features: You can adjust how your e -mail form should be displayed, e.g. B. at Hover. You can also personalize the Send Copy button.
What I like: You can connect your data to your existing CRM, such as HubSpot, which makes Lead acquisition.
Pricing: Wistia offers a free plan for individuals. Paid plans start at $ 19/month.
15. Datanyze
Getting quality data is important for the production of quality lines. They also help you to reduce the timely viewpoints. Datanyze is a Google Chrome extension that collects contact information directly from LinkedIn profiles and corporate websites.
Features: With datanyze you can data storage data, including e -mail addresses and telephone numbers, save, collect and export.
What I like: Since it is a Google Chrome extension, I like that you don’t even have to stop what you do and leave your browser to collect contact information.
Pricing: Datanyze offers a free test version of 90 days. Paid plans start at $ 21/month.
16. Customer.ai
Customer.ai is a website visitor tracking tool that claims to be 65-85% precisely in comparison to other ID providers who may be 70-95% inaccurate. Customer.ai can help you to increase conversions with better transparency of the user trip both the anonymous and the known website visitors.
Features: Customer.ai reduces the spam rate, offers a native ESP and helps to target high-quality users.
What I like: In my experience, the recording of visitor data on the website may be difficult to navigate. This tool improves accuracy and targeting.
Pricing: The plans start at $ 199 per month.
17. Hootsuite
Hootsuite is primarily a social media marketing instrument. However, it can also be used for lead generation if you know which functions should be used. With Hootsuite you can monitor social profiles from one place, plan contributions in advance and analyze the performance of the social campaigns. You can also set up automated answers to DMS that can be useful to ensure that you do not miss any leads.
Features: The common inbox is the most convincing function for sales teams. The platform also offers post planning, advertising tools and comprehensive analyzes.
What I like: Hootsuite consolidates social media activities across several channels, and the common inbox is ideal for keeping sales and marketing teams on the same side.
Pricing: The plans start at 99 USD/month.
18. Semrush
It would be difficult to drive qualified site leads with bad SEO. SEMRUSH is an SEO tool that you can use to carry out website audits and use this information to assess where you can improve search traffic on lead gene content.
Features: You can run technical SEO audits and follow SERP positions. Integrate in Google Analytics and other data tools, create, conduct and monitor PPC ads (Pay-per-click).
What I like: Semrush integrates into Google Analytics and makes findings more powerful.
Pricing: The plans start at $ 117/month.
19. ActiveCampay
ActiveCampAign is an e -mail marketing and automation tool that serves as a sales -crm. The platform is intended to help users collect and organize leads through campaigns, commitment and automation.
Features: You can connect e -mails, SMS and advertising campaigns in a platform.
What I like: If you have a limited budget, you can get a lot out of the functions of ActiveCampay.
Pricing: The plans start at $ 15/month.
20. Jotform
Each B2B website needs a kind of form to collect data. Jotforms enables you to collect data such as website visitor -e -e emails, payment information and names.
Features: You can create professional forms that integrate into email marketing services, project management boards, CRMs, cloud storage apps and more. They can also be paid directly using your form.
What I like: Jotform has 10,000 free templates, from registration applications to surveys to contact forms. In my experience, they are simple, professional and easy to adapt.
Pricing: Jotform offers a free plan with up to five forms. The paid plans are between 34 and 99 US dollars per month.
How to select the B2B Lead generation winning tools
While the list of tools for the lead generation feels endless these days, I recommend some quick things that I can recommend when choosing the right tools:
- Which channels are most effective for your efforts to generate lead?
- Which channels can be improved?
- What is your budget for the lead generation?
- Which ROI level do you need?
- How many users have to use these tools?
By answering these questions, you can identify the best tools for your exact sales and marketing requirements. The B2B lead generation can be a difficult process when starting, but these tools can help to simplify the process.
Note from the publisher: This post was originally published in April 2023 and updated for completeness.