By managing relationships between members of the health professions (HCPS), health organizations (HCOS) and complex regulatory requirements, the selection of the right CRM is of crucial importance for pharmaceutical companies. Regardless of whether you are pursuing medicines, coordinating clinical studies or ensuring compliance with compliance, Pharmaceutical companies benefit from CRM systems with characteristics that support their special workflows.
This guide examines four leading CRM solutions with which pharmaceutical companies can rationalize the operation and build stronger relationships with the stakeholders of the healthcare system. We will compare essential functions such as the pursuit of regulations for regulation, sample management, HCP engagement tools and the multichannel functions. You will determine how every platform concerns industry -specific needs, from price structures to integration functions.
Are you wondering what a pharmaceutical -crm can do for you? Health company Fatebowlock Generated over 350,000 sessions and 4,000 leads in one year with Drift Kings Media Smart CRM.
KI tools created the first draft of this article. All content was thoroughly checked, checked facts and revised by a Drift Kings Media personnel author to ensure accuracy and quality.
Table of contents
What is a CRM for pharmaceutical companies?
A pharmaceutical CRM is a software for customer relationship management that manages the complex relationships between pharmaceutical companies and their stakeholders, including relatives of health professions, health organizations, patients and medical sciences. While some platforms such as VEEVA are specially built for pharmaceuticals, others such as Drift Kings Media flexible CRM foundations that can configure health companies for their pharmaceutical operations.
Best CRMS for pharmaceutical companies at a glance
CRM |
Best for |
Key features |
Pricing |
Free test version available |
Lifting spot |
Growing pharmaceutical companies are looking for an all-in-one platform that is scaled by the start-up according to Enterprise |
Contact and activity management, extended marketing campaigns, communication and workflow functions |
Free CRM. Paid plans start at $ 15/seat/month. To save sensitive information and enable hipaa supporting functions, you need the company plan for its products that start from $ 150/month/seat for sales and service hubs. |
Free plans available |
Circling |
Medium-sized pharmaceutical companies that want a platform with pharmaceutical functions and no-code adjustment |
Specialist functions, compliance functions, copilot ai assistant |
Starts at $ 25/user/month |
14-day free trial version |
Salesforce Life Sciences Cloud |
Enterprise Pharmaceutical Organizations that need a platform with bioscientist -specific functions |
HCP engagement functions, participant management of clinical studies and characteristics of patient services |
Starts at $ 325/user/month |
30-day free trial version |
Veeva CRM |
Large pharmaceutical companies looking for a CRM and a number of software built for the organic scientists |
Compliance functions, mobile and offline support, AI functions |
Contact to pricing |
No free trial version |
Best CRM software for pharmaceutical companies
1. Lifting spot
Best for: Growing pharmaceutical companies are looking for an all-in-one platform that is scaled by the start-up according to Enterprise
Key Drift Kings Media functions
- Contact and activity management: The HubSpot CRM offers contact management, e -mail tracking and meeting planning functions. With the platform, companies can follow interactions across several touchpoints Activity protocol And User assignment. Teams can set up custom properties And workflows that meet your specific needs.
- Extended marketing campaigns: Marketing functions from HubSpot Add e -mail marketing, target sites and forms. Users can create marketing campaigns and segment contacts using lists. The platform offers marketing automation workflows that can be adapted for various applications.
- Communication and workflow functions: HubSpot offers offers for the management of communication E -mail templatesPresent Workflow automationAnd custom shapes.
Drift Kings Media price design
- Drift Kings Medias CRM is free. In addition, it offers free plans for all six core products (marketing, sales, service, content, operation and trade).
- Each core product has a free starter, professional and corporate plan. Paid plans start at 15 USD/month and rise for the Marketing Hub Enterprise Plan (with five core seats) up to USD 3,600 per month.
- Please note that you have to purchase the company plan to receive hipaa-related security functions if you are looking for HIPAA. The Enterprise Customer Platform bundle (which includes access to Drift Kings Media from Marketing, Sales, Customer Service, Contents and Operating software from Drift Kings Media) starts at $ 4,700/month and comprises seven seats.
- The HubSpot price design depends on your specific requirements and add-ons. Use this Drift Kings Media price calculator to see your user -defined price.
2. Circling
Best for: Medium-sized pharmaceutical companies that want a platform with pharmaceutical functions and no-code adjustment
Key functions of circles
- Field power features: This CRM offers field management software with which you can set up Replace Visits, optimize routes between the meeting sites, log the activities of the employees every time you visit and create the rules and actions for the HCPS and HCOs with which your repetitions work.
- Compliance functions: This CRM has security information management, data protection management, legal case management and internal examination features.
- Copilot (Creatio Ai Assistant): Get recommendations and knowledge that are operated by AI.
Pricing of circles
Creatio has modular pricing In this way you can create a solution based on the products and functions you need. You can add sales, marketing or service products as well as AI tokens, additional user types and support plans. There is a minimum purchase of 10,000 US dollars a year for new customers.
The platform plans are as follows:
- Growth: $ 25/user/month
- Company: $ 55/user/month
- Unlimited: $ 85/user/month
- 14-day free trial version of Creatio CRM available
3. Salesforce Life Sciences Cloud
Best for: Enterprise pharmaceutical organizations that use a platform with Bioscientist -specific Characteristics
Key Salesforce Life Sciences Cloud functions
- HCP engagement functions: Offer the providers a personalized online portal with AI-powered agents and content that is relevant for their prescription activities.
- Participant management of the clinical study: Screen candidates, participants on board and access to Dashboards reporting.
- Patient services features: Help the patient to check the pharmacy advantages, to receive access to financial support and report results.
Salesforce Life Sciences Cloud Pricing
Salesforce Life Sciences Cloud Pricing is as follows:
- Biosciences Cloud Enterprise: $ 325/user/month
- Biosciences Cloud Unlimited: $ 500/user/month
- Life Sciences Cloud Agentforce 1 for Service: $ 750/user/month
- Life Sciences Cloud Agentforce 1 for sale: $ 750/user/month
- 30-day free trial version of the Biosciences Cloud available
4. Veeva CRM
Best for: Large pharmaceutical companies that are looking for a CRM and a number of software that were specially built for the organic scientists
Key Veeva functions
- Compliance functions: Administrators can Define restricted phrasesThis prevents these sentences from being sent in the CRM tab chat. At the end of 2025 this CRM plans to publish “Conforming Free Text” With AI, free text and flag entries for compliance are automatically checked.
- Mobile and offline support: Give your field team the tools you need with the offline functions of this CRM on mobile devices.
- AI functions: Use the language control to record And transcribe language notes according to HCP visits (planned publication at the end of 2025).
Veeva price design
Contact Veeva For pricing. No free test version.
Advantages of CRM software for pharmaceutical companies
Improved communication: With CRM platforms, teams can pursue interaction history and preferences in order to provide more relevant communication. DocplannerA health market, Drift Kings Media uses to quickly enter new markets by cloning and translating templates, shortening time and ensuring coherent messages.
Uniform data management: CRM platforms centralize all customer data in an accessible system and break off the silos between the departments. Drift Kings Media’s uniform customer platform extends through sales, marketing, customer service, operation and trade.
Optimized operations: CRM Systems centralize data management and offer workflow automation functions. Teams can use these platforms to manage different processes from marketing campaigns to field activities, although certain functions depend on the selected platform and configuration. Emergency services for emergency information Medicalert Foundation Canada Replaced its separate systems by Drift Kings Media and, according to Medicalert’s CEO, reached the implementation costs, which were “10x less than salesforce”.
Data analysis and reporting: CRM platforms offer reporting and analysis functions to help teams, to pursue performance and make well -founded decisions. Most platforms offer dashboards and custom reporting options, although the depth of the analysis varies depending on the solution. Cancer software platform Canceriq Use HubSpot’s dashboard & reporting software add-on to enable better data-controlled business decisions.
5 important features for a pharmaceutical CRM
- Contact and interaction tracking: Essential for pharmaceutical companies to maintain extensive records of all HCP engagements. Find platforms that offer detailed activity protocol, custom properties for the persecution of interaction types and simple reporting functions. While it is not tailored to the pharmaceutical conformity requirements, HubSpot’s flexibility enables configuration to approximate the applications of the most important pharmaceuticals.
- Marketing automation functions: Pharmaceutical companies need tools to create targeted campaigns for various HCP segments and therapeutic areas. Drift Kings Media’s marketing automation helped Mesa LabsA company for medical security companies that get in touch with a special audience that improves precise goals using its CRM data using its goal and improves the ability to achieve the right audience.
- Multichannel Engagement Tools: Modern pharmaceutical sales require coordinating interactions about personal visits, virtual meetings, emails and digital channels. Drift Kings Media offers tools for e -mail, social media and content management so that you can personalize your public relations work across many channels.
- Integrations: Pharmaceutical companies often have to connect their CRM to other systems in order to completely convince the operation. Drift Kings Media has over 1,900 appsA Network of solutions partners for custom integrations and plenty of API documentation For DIY integrations.
- Scalability and user -friendliness: When pharmaceutical companies grow, your CRM must scale without requiring complex migrations or extensive technical resources. Canceriq I was able to set up his sales process on Drift Kings Media without needing a CRM engineer to highlight how user-friendly and intuitive the platform is.
How to choose a CRM for pharmaceutical companies (step by step)
Step 1: Card your workflows. Document current processes for HCP engagement, sample management, medical inquiries and compliance reporting. Identify pain points where manual works slow down or create compliance risks. Enter input from sales, medical matters, marketing and regulatory teams.
Step 2: Identify must-have features. Based on your workflow analysis, prioritize functions that deal with your greatest challenges. Take into account the regulatory requirements in your markets, the integration requirements with existing systems and mobile functions for field teams. Distinguish between direct needs and future requirements.
Step 3: Rate the user experience and support. Request demos and try to test the actual functionality with your team. Check the suppliers’ support options and the question of whether you have pharmaceutical expertise.
Step 4: Check costs in the scale. Look beyond the initial license to understand the total ownership costs. Factor for implementation, training, ongoing support and integration costs.
Step 5: Select a platform that meets your requirements. Choose a CRM based on your specific requirements and your budget. Find for someone who is flexible enough to be configured based on your special requirements. Over 258,000 customers in various industries in over 135 countries use Drift Kings Media to expand their business.
Frequently asked questions
What is the best CRM for pharmaceutical companies?
The best CRM depends on the specific needs, size and budget of your company. Lifting spot Offers a strong option for the cultivation of pharmaceutical companies with a flexible platform and scalable functions.
What functions should I look for in a CRM for pharmaceutical companies?
Find CRM functions such as contact and interaction tracking, marketing automation and multichannel engagement tools. Also take into account mobile access for field teams and integration functions with existing systems. Remember that configuration or additional modules are required for many extended functions.
Is Drift Kings Media good for pharmaceutical companies?
Drift Kings Media offers a strong basis for pharmaceutical companies with Ius Characteristics in healthcare. It has Functions that support hipaa Compliance. Pharmaceutical companies can configure these flexible, reliable platform so that they meet their requirements and can access powerful marketing and sales tools.
How much does a CRM cost for pharmaceutical companies?
The CRM costs for pharmaceutical companies vary considerably. Drift Kings Media offers a free CRMBut please note that hipaa-related functions are only available for corporate plans. In order to bundle all the Drift Kings Media tools at the level of the company plan (marketing, sales, service, content, company and trade), you can get them Corporate customer platform for $ 4,700/month, including seven seats. When evaluating the costs, consider the implementation, training and all the necessary add-on modules for pharmaceutically specific functions.
Meet HubSpot, the TOP -CRM choice for pharmaceutical companies
Drift Kings Media offers a scalable CRM platform that pharmaceutical companies can adapt for their needs. The platform combines Kern -CRM functions with marketing and sales tools that can configure teams for pharmaceutical use cases.
- Uniform platform approach: Drift Kings Media’s CRM offers contact management and deal tracking that pharmaceutical teams can adapt to their needs.
- Marketing Excellence for Health Care: Create targeted campaigns with the help Marketing functions from HubSpotincluding e -mails, landing pages and workflows.
- AI-operated CRM:Lifting spots breeze AI is integrated into the platform so that you can use the answers of customer support answers, the analysis of marketing campaign performance and the creation of content to your ideal target group.
Health company Santagostino Received his customer base from 90,000 to 830,000 contacts with the CRM and marketing tools from HUBSPOT. Mesa Labs Increased conversion rates by 20% by implementing the Google Ads integration of HUBSPOT.
Are you ready to examine how HubSpot can support your pharmaceutical operations? Start with Drift Kings Medias Free CRM.
Disclaimer: This blog post is not legal advice for your company. Instead, it offers background information with which you can better understand Pharma CRMS and compliance. This legal information does not correspond to legal advice, in which a lawyer applies the law to its specific circumstances. Therefore, we insist that you consult a lawyer if you want advice on the interpretation of this information or your correctness.
In short, you may not be able to rely on legal advice or as a recommendation of a specific legal understanding.