5 Best Email Marketing Tools for Healthcare Businesses in 2025

Healthcare companies vary in size, ranging from wellness centers to doctor’s offices to hospitals. But they all have one important need: They all need to protect any protected health information (PHI) they hold, especially if they engage in email marketing.

Healthcare email marketing tools help keep patients up to date on promotions, upcoming appointments, and ways to stay healthy. But not all are created equal. How do you balance functionality with HIPAA compliance requirements? This article will help you choose the best email marketing software for your healthcare business and includes a comparison table, feature breakdowns, guide, and frequently asked questions. We used AI to research and draft, and a HubSpot employee reviewed and edited this article before publication.

The stakes are high – three-quarters of patients want more personalized healthcare, according to one study Redpoint Global survey. Email marketing software linked to a CRM delivers exactly that, helping healthcare organizations personalize their marketing to build stronger patient relationships. For example, a medical simulation company VirtaMed Email engagement rates have been significantly improved by centralizing lead nurturing with the HubSpot Marketing Hub, demonstrating how the right platform drives measurable results for healthcare companies.

Table of contents

What is email marketing for healthcare?

Healthcare email marketing allows medical practices, hospitals, clinics, and wellness centers to communicate with patients through targeted email campaigns. Healthcare email marketing software helps companies send appointment reminders, share health education content, promote wellness programs, and maintain patient engagement while adhering to strict privacy requirements. HubSpot’s Marketing Hub supports healthcare organizations with tools that help providers personalize patient communications at scale, all connected to a Smart CRM.

Comparison Table: Healthcare Email Marketing Software

Email marketing tool	Best for	Key Features	Prices
HubSpot Marketing Hub	Growth-oriented healthcare companies need an all-in-one platform that combines email marketing with sales and service in one intelligent CRM	Features that support HIPAA compliance, advanced marketing automation, and a unified customer platform	Free plan available, but to store sensitive information and enable HIPAA-supporting features, you need the Enterprise plan, which starts at $3,600/month (billed annually) and includes 5 core licenses
Paubox marketing	Security-focused organizations looking for a purpose-built HIPAA compliant email marketing solution	Designed for HIPAA compliance and PHI content, visual workflow builder, syncs with your EHR/EMR	Free for up to 100 contacts. Paid plans start at $259/month and are billed monthly.
Weave	Small healthcare practices, particularly optometry and dentistry, are looking for email marketing that connects to a broader patient communication platform	Features to support HIPAA compliance, all-in-one patient communication platform, integrations with healthcare software	Plans start at $249/month.
LuxSci	Healthcare providers, payers and suppliers seeking a HIPAA compliant email, text and web hosting platform	Features that support HIPAA compliance, automated marketing workflows, and REST-based API integration	Contact LuxSci for pricing.
Zoho campaigns	Healthcare companies want email marketing with integrated e-commerce capabilities	Features that support HIPAA compliance, automatic appointment reminders and personalized health tips, integrations with other Zoho apps and external apps	Free plan for up to 2,000 contacts. Paid plans start at $4/month and are billed monthly.

Best Email Marketing Software for Healthcare Businesses

Healthcare organizations need email marketing tools that combine powerful automation features with strong data protection features. The best healthcare email marketing software helps you personalize patient communications, automate appointment workflows, and measure campaign effectiveness while supporting HIPAA compliance requirements. We evaluated email marketing platforms based on their security features, healthcare-specific features, ease of use, and integration capabilities to determine the best solutions for doctor’s offices, hospitals, clinics, and wellness centers.

1. HubSpot Marketing Hub

source

Best suited for: Growth-oriented healthcare companies need an all-in-one platform that combines email marketing with sales and service in one intelligent CRM

Key HubSpot features:

• Features that support HIPAA compliance – As of October 2024, HubSpot supports HIPAA compliance if you activate that Functionality for sensitive data in your Enterprise account. This secure data storage is critical to delivering personalized care campaigns while protecting patient privacy.
• Advanced marketing automation – HubSpot Marketing Hub allows you to create automated workflows that are triggered by specific behaviors or events. A doctor’s office can do this, for example Set up a workflow that sends automated email reminders to patients the day before their appointment.
• Unified customer platform – HubSpot has native sales, marketing, service, and operations tools all built on the same CRM. Healthcare companies use HubSpot to gain a 360-degree view of their patients’ non-clinical data, enabling better business decisions and personalized experiences in their email marketing and beyond.

HubSpot Marketing Hub pricing:

It is important to note that HubSpot HIPAA-related security features are only available on Enterprise plans. Below are Marketing Hub pricing, based on monthly billing, current as of the initial publication of this blog.

• Free Plan available for up to two users, no credit card required.
• Marketing Hub Starter: $15/month/seat for up to 1,000 marketing leads.
• Marketing Hub Expert: $890/month. Includes three core seats and up to 2,000 marketing contacts.
• Marketing Hub Enterprise: $3,600/month (billed annually only). Includes five core seats and up to 10,000 marketing contacts

2. Paubox marketing

source

Best suited for: Security-focused organizations looking for a purpose-built HIPAA compliant email marketing solution

Key Marketing Features of Paubox:

• Designed for HIPAA compliance and PHI content – This email marketing software is specifically designed for healthcare companies to ensure their marketing emails are HIPAA compliant. BAAs are included in all accounts. This tool allows marketing teams to send personalized emails that may contain PHI, ensuring a high level of protection through HITRUST certification and third-party audits.
• Visual workflow builder – This tool features an easy-to-use visual workflow builder that allows marketers to create advanced drip campaigns triggered by user actions.
• Syncs with your EHR/EMR – Sync contact data using an API to connect to your EHR or EMR.

Paubox marketing awards:

Paubox Marketing’s prices are based on the number of contacts you have. All plans have access to the same features. Paubox Marketing is free for up to 100 contacts. Paid plans start at $259/month and are billed monthly.

3. Weave

source

Best suited for: Small healthcare practices, particularly optometry and dentistry, are looking for email marketing that connects to a broader patient communication platform

Main features of the weave:

• Features that support HIPAA compliance – Weave has a standard BAA that is an addendum to its Terms of Service. It also provides data encryption in transit and at rest.
• All-in-one patient communication platform – In addition to email marketing, this software offers insurance verification, phone calls, online scheduling, and billing and payments all in one platform.
• Integrations with healthcare software – This tool integrates with popular healthcare software including AthenaHealth, Ortho2 Edge, Advanced MD, and Mindbody.

Web prices:

Weave has three plans starting at $249/month. There are also separate Enterprise prices. You must contact Weave for pricing details.

4. LuxSci

source

Best suited for: Healthcare providers, payers and suppliers seeking a HIPAA compliant email, text and web hosting platform

Key LuxSci features:

• Features that support HIPAA compliance – This company offers a BAA for customers with HIPAA accounts. It also has HITRUST CSF certification and annual audits for risk analysis and HIPAA.
• Automated marketing workflows – Create automated workflows that adapt to user behavior.
• REST based API integration – Connect email marketing data to your existing software, e.g. B. EMRs and EHRs.

LuxSci prices:

LuxSci does not publish prices on its website. Contact LuxSci for pricing.

5. Zoho campaigns

source

Best suited for: Healthcare companies want email marketing with integrated e-commerce capabilities

Key Features of Zoho Campaigns:

• Features that support HIPAA compliance – You can enable HIPAA settings in your Zoho Campaigns settings. You can Request a BAA template from Zoho. It also offers Audit logs and users Roles and permissions. To protect PHI, you can restrict data access via the API or data export. You can also check fields that contain PHI.
• Automatic appointment reminders and personalized health tips – Reduce no-shows by setting up automatic reminder emails. Educate patients by creating segments to also automate personalized health alert emails.
• Integrations with other Zoho apps and external apps – Integration with Zoho CRM or Zoho Survey or external apps like HubSpot and SurveyMonkey.

Zoho campaign pricing:

Zoho Campaigns offers a 14-day free trial. There is also a Forever Free plan ($0) for up to 2,000 contacts and 6,000 emails/month. Paid plans start at $4/month and are billed monthly. Rates increase depending on the number of contacts you manage.

Benefits of email marketing software for healthcare

Reduces patient no-shows

Automated email reminders ensure your patients never forget an appointment while saving time for your team.

Offers better personalization

Segmentation allows you to group recipients based on their interests. Additionally, an email marketing tool that connects to a CRM, like HubSpot’s all-in-one platform, ensures you can personalize your emails based on patient preferences.

Improves patient satisfaction

Email marketing can build trust and relationships with patients by providing them with helpful tips, reminders, and relationship-building content.

Proves ROI

The right email marketing tool not only increases ROI – it also helps you prove it. HubSpot Marketing Hub, for example, has an analytics dashboard that helps you link email marketing campaigns to sales results. HubSpot enables tracking of opens, clicks, conversions and revenue attribution on the same platform, eliminating disjointed systems.

4 Key Features for Healthcare Email Marketing Software

1. Security. For healthcare companies, security features are paramount to ensure you are using your email marketing tool in a HIPAA-compliant manner. Look for features that help you protect PHI, such as: Such as sensitive data settings, encryption in transit and at rest, user roles and permissions, and audit trails. Additionally, it is important that you ensure that the provider signs a Business Associate Agreement (BAA).
2. Automations. Help your healthcare marketing team save time with automations, including automatic appointment reminders. It’s even better if they can create these automations without having to use code. HubSpot helps marketers Create workflows with an easy-to-use visual editor.
3. Integrations with existing healthcare software. If you’re looking for an email marketing tool, make sure it integrates well with your existing tech stack. Look for integrations with your healthcare software, including EHR/EMR integrations. HubSpot customers have access to over 1,900 apps across the web HubSpot Marketplaceand for custom integrations you can work with it HubSpot Partner.
4. Analyzes and reporting. To increase your bottom line, you need to identify which campaigns are actually performing well. With the right email marketing software, you can track opens, clicks, conversions, and revenue per campaign. HubSpot Marketing Hub makes it easy for marketers to spot key trends and see how interactions contribute to sales.

How to Choose a Healthcare Email Marketing Tool (Step by Step)

Step 1: Review your current email marketing process.

Talk to your marketing team and evaluate your existing marketing software. What is the current process for sending email marketing messages? What does your marketing team want? What problems do they encounter? An audit will uncover the unique requirements that will shape your must-have features, which we will identify in our next step.

Step 2: Identify must-have features.

As we discussed in the section above, security features that help you comply with HIPAA requirements are a must for healthcare companies. But your specific company may have additional requirements. For example, if your team travels a lot, a mobile-friendly email marketing tool might be the first choice.

Step 3: Research.

Search Google, read reviews, and talk to other healthcare marketers to find recommended email marketing tools. You also need to review each vendor’s product pages and documentation to ensure that their solutions actually meet the requirements you identified in step two.

Step 4: Demo solutions.

Once you’ve made your selection of healthcare email marketing tools, it’s time to put them to the test. Sign up for free trials or demos to get a better feel for how the tools work and whether they meet your needs.

Step 5: Choose a unified customer platform – like HubSpot.

A big problem for many marketers is siled tools that don’t give them a 360-degree view of their customers. HubSpot is an all-in-one platform that combines email marketing with its Smart CRM, allowing you to identify trends, link campaigns to results, and support your campaigns with customer insights.

MedAlert replaced its disparate systems with HubSpot’s all-in-one platform to successfully track KPIs in marketing, finance, sales and service.

How to create healthcare email marketing campaigns

When creating effective healthcare email marketing campaigns, you need to balance patient engagement with regulatory compliance. Below are some recommended steps.

1. Define your goals.

Before you start, set clear goals for your healthcare email campaigns. Healthcare organizations use email marketing to achieve multiple goals, including reducing no-shows, educating patients, and making service announcements. HubSpot helps healthcare teams set campaign goals and track performance based on marketing results.

2. Ensure compliance.

Email marketing in healthcare must meet legal requirements to protect patient data. Three important considerations guide healthcare email campaigns:

HubSpot’s Marketing Hub can be configured to support compliant email workflows when used by healthcare organizations.

3. Create segments based on goals.

Segment your email list into audiences that match campaign goals. Make sure each segment only includes contacts who have opted in to that specific communication category. For example, contacts in a healthy eating tips segment must have explicitly agreed to receive this content.

4. Customize content based on segments.

Develop personalized email content that addresses the specific needs and interests of each segment. Healthcare email content performs best when it provides value through patient education, health tips, or timely service information. HubSpot’s Marketing Hub offerings Personalization token And dynamic content that allow healthcare marketers to customize messaging.

5. Set up your email marketing tool.

Configure your email marketing platform with appropriate security and compliance considerations. Healthcare organizations should work with their legal and compliance teams to put appropriate processes in place.

6. Measure results.

Track key performance metrics to assess campaign effectiveness and patient engagement. Healthcare email marketers monitor open rates, click-through rates, appointment bookings, and unsubscribe rates to understand campaign performance. HubSpot’s reporting dashboard displays email performance metrics that help healthcare teams evaluate campaigns against their goals.

7. Refine and iterate.

Continuously improve email campaigns based on performance data and patient feedback. Regularly test subject lines, content formats, and send times to optimize engagement rates. A/B testing from HubSpot These tools allow healthcare marketers to test different email variations to see what resonates with patients.

Frequently Asked Questions: Email Marketing for Healthcare

What is the best email marketing tool for healthcare?

The best healthcare email marketing tool depends on the specific needs and size of your business. HubSpot Marketing Hub is the first choice for growth-oriented healthcare companies that need an all-in-one platform with features to support HIPAA compliance, advanced marketing automation, and a unified customer platform. For companies that place a high priority on HIPAA compliance capabilities, Paubox Marketing offers a purpose-built solution includes a BAA with all of its accounts. Small practices, particularly in dentistry and optometry, may prefer Weave’s patient communications platform, which includes email marketing in addition to scheduling and billing.

What features should I look for in healthcare email marketing tools?

When evaluating healthcare email marketing tools, look for features that support HIPAA compliance, including a Business Associate Agreement (BAA), data encryption in transit and at rest, and audit trails. Additionally, prioritize marketing automation features for appointment reminders and patient care campaigns, integrations with your existing healthcare software like EHR/EMR systems, and robust measurement tools that show how your campaigns are performing and contributing to your bottom line. A visual workflow builder makes it easier for marketing teams to create automated campaigns without any coding knowledge.

Is HubSpot good for healthcare?

HubSpot is a good option for companies looking for email marketing tools for healthcare professionals. Starting in October 2024, you can activate the “Sensitive Data” feature in your Enterprise account and use the tool in a HIPAA-compliant manner. HubSpot stands out because its email marketing is integrated into its Smart CRM, allowing healthcare organizations to personalize patient communications using CRM data while tracking email performance and revenue results. Healthcare companies like Santagostino and MedicAlert have successfully used the HubSpot Marketing Hub to grow their patient base and improve marketing effectiveness.

How much does healthcare email marketing software cost?

The cost of healthcare email marketing software varies greatly depending on the features and contact list size. Paubox Marketing is free for up to 100 contacts. Paid healthcare email marketing software plans typically start between $4 and $259 per month (billed monthly) for small contact lists. Weave starts at $249/month for its all-in-one patient communication platform. Most healthcare email marketing tools are priced based on contact count or feature level. HubSpot’s CRM is free, but sensitive data functionality is only available on Enterprise plans. Therefore, a company that wants to achieve HIPAA compliance needs an Enterprise plan.

Meet HubSpot, the best email marketing choice for healthcare companies

Marketing Hub is built on the all-in-one customer platform HubSpot, so you can connect your email marketing, sales, and operations and power your marketing efforts with your CRM data.

• Features that support HIPAA compliance: When you enable the Sensitive Data feature in your Enterprise account, HubSpot Marketing Hub can be configured to support HIPAA-compliant workflows, helping healthcare organizations protect patient information while running effective email campaigns.
• Advanced Marketing Automations: Improve the patient experience by creating automated workflows with helpful email content targeted to specific segments, such as: B. Healthy eating tips for those who have opted in to receive these emails. Create appointment reminder sequences, new patient onboarding journeys, and seasonal health campaigns without writing code.
• Email marketing natively connected to Smart CRM: HubSpot stands out because its email marketing is integrated with its Smart CRM, meaning your CRM data can power more personalized emails and link campaigns to sales results. Track which email campaigns drive appointments, measure patient engagement over time, and prove marketing ROI on a single platform.

Healthcare companies Santagostino grew its customer base by more than nine times using the HubSpot Marketing Hub. Childcare marketplace Winnie used HubSpot Marketing Hub to optimize its email program and increased the number of active suppliers by 32% in the first month.

Ready to see how HubSpot can work for your healthcare business? Get started with HubSpot today.

Disclaimer: This blog post is not legal advice. Instead, it provides background information to help you better understand various healthcare email marketing tools and HIPAA compliance. This information is not the same as legal advice, where an attorney applies the law to your specific circumstances. We therefore insist that you consult an attorney if you would like advice regarding your interpretation of this information or its accuracy.