The race to 5G is getting closer and more exciting, which means less attention is being paid to traditional marketing practices than ever before. Companies around the world are now aware that their target audience is present on social media platforms. Modern marketing approaches simply cannot sustain or justify the “return on investment” (ROI) that companies may expect or intend. In this scenario, the comprehensive and strategic solution is to achieve a centralized management operation that encompasses all social media marketing practices and corporate branding services. Such an approach ensures every company a competitive advantage.
Social media users have crossed the 3 billion user mark, which means the world is present on various social media platforms. This allows digital marketers to tap into the huge market that is evolving over time. Social media marketing is the most cost-effective marketing method that ensures maximum attention and engagement for your target audience. Digital marketers have been focusing on monetizing social media platforms for their customers for the last decade. However, the large scope of services and content mix require unique skills and approaches to managing such marketing practices.
Considering the potential of the one-window social media marketing practice, the following guide can help you achieve your business goals:
1. Honest Videos
Videos have become the most interesting and entertaining source of content on the Internet. The potential of videos on social media platforms is realized when most users prefer watching videos over other types of content. Using videos in social media marketing campaigns is perhaps the latest trend in digital marketing practice.
2. Stream live videos
Again, the concept of real-time or recorded videos will be the most interactive type of content used for both practitioners and users of digital marketing. Videos can be used to address the following needs:
- Tutorial videos: Videos with walkthroughs and educational content.
- Coordination and public relations: Marketers can use videos to increase brand awareness and encourage viewers to become more loyal to a brand.
- Safety in product reviews: Short videos that can enhance viewers’ shopping experience not only promise to increase sales but also increase overall customer trust as they can experience product quality first-hand on their screens.
3. Use of augmented or virtual reality concepts
The concept of virtual experience offered to users is considered to be the next big thing in digital marketing practice. The example of Amazon allowing its customers to try on the clothes virtually or giving the audience a deeper experience through a virtual tour of a property is the wow factor of today.
4. Social media reviews
Today’s customers are more tech-savvy than ever before. This increases the value they expect from the products or services they want to purchase. The reviews found on the parent website do not seem to be enough for customers as they expect value from their purchase. This allows the reviews mentioned on social media platforms to act as the missing element that such customers are looking for. The reviews mentioned on the social media platforms are more realistic and customers feel more comfortable trusting them as they have real organic profiles of people that can be further communicated.
5. Social Media Trading: The Call-to-Action Button
Social media platforms now offer a call-to-action button, just like a professional e-commerce-based website. This saves customers time and increases the added value of their shopping experience. The call-to-action button increases the chance of a sale and makes it easier to reach customers who weren’t there before. The concept of the “Buy” button is to provide the customer with instant access to purchase something that will benefit those involved in a business transaction.
6. Games that sell
The number of mobile gamers is currently higher than ever before. In-game purchases have allowed digital marketers to further explore the use of social media platforms that not only engage customers on multiple levels but also enhance the strategic marketing concept through this practice.
Various brands have already started using mobile games to attract and convert new customers. In this sense, marketers are not only improving the use of social media platforms, but are going beyond such platforms and literally opening up new markets that never existed before.
7. Data and insights
The concept of learning consumer behavior has been heavily influenced by social media platforms. The amount of data collected and the authenticity of the data have never been more promising. This is another reason why social media marketing has become a practice that is accepted on a global level.
8. Custom Content
The Internet has given rise to the concept of Big Data as there are huge amounts of data on the Internet. Users cannot access all of the content they may receive. In this sense, providing unique and personalized content is key to best engaging and retaining customers. It is believed that digital marketers today focus on the needs of the customers and through this identification, the content is designed to best suit a particular niche that meets the needs of the particular class of customers.
9. Targeted campaigns
The diversity of social media platforms has also played an important role in increasing the utility of digital marketing practices. Certain social media platforms may allow users to attract and target niche-based industries, as the interests of users on LinkedIn continue to differ from those of users on Instagram.
10. Artificial intelligence
The use of AI has opened a further horizon for an automated response system that marketers are now linking with social media platforms. The concept of machine learning and automated response systems has not only increased the chance of better customer conversion but can also help in business response system. Some examples of AI-based marketing practices include:
- Suggestions and offers based on user experiences
- Customer support through chatbots
- Automated message generation with machine learning
- Identification of errors and problems
Reach First prides itself on staying on the cutting edge of marketing and advertising. If you would like to find out more about how we can help your company implement the best forms of advertising, please contact us.