Video is no longer a nice have. It is now an absolute must and should be at the top of a marketing strategy. Since almost half of Gen Z and Millennial’s short form videos look at to discover new products, the video for increasing visibility and the detection of brands is of crucial importance.
But now is the question, where is the best place to publish videos?
I am here to help. Here you will find a list of the best VLOG promotion channels for your shortformed, long-shape and live videos based on ROI, commitment and lead generation.
Table of contents
What are VLOG promotional channels?
VLOG promotion channels are platforms on which you can bring your videos to a wider audience. While YouTube and Tiktok immediately come to mind in terms of video, more and more social media networks are seeing the success of TikTok and introducing new functions to increase video content, and video landscape is constantly changing.
With Tikok’s future unsafe platforms such as LinkedIn, X and even Substack take this opportunity to use the audience of Tiktok (or “Free it«,” If you ask the CEO of substance) and introduce functions such as dedicated video feeds, Algorithm changes Prioritized videos and New video advertising for marketers.
Marketers also continue to see the value of video content. According to our report on the status of video marketing of 2024, 37% of the marketers made it very effective to achieve their business goals.
Our report on the State of Marketing of 2025 also shows that marketers will continue to invest more in videos in 2025-especially in the short-term video because it delivers the highest ROI (21.02%).
The data from consumers show that investing more in video is a clever choice.
After a Wyzowl Survey78% say that you would rather see a short video to learn more about a product than read articles or manuals, and a whopping 91% of consumers say that video quality influences your trust in a brand.
To help you create high -quality videos Clip Creator Tool with which you can create and edit videos. With a few clicks you can create watermark-free videos for your social media channels. And for people who are already used to a certain workflow, we also got them. We have a list of the TOP -AI video processing tools that can help you with your next video.
Now we come to the best VLOG promotion channels.
Best channels for short form videos
Tiktok
Since the start in 2016, TikKOK has built social media so much that many platforms (including Instagram and LinkedIn) have invested heavily in hosting and increasing vertical videos in order to capture more of Tikkok’s audience.
It is no surprise that many social media networks want to become more like TikTok, since TikK users spend an average of 44 hours a month in the app according to Tikok users. Statista.
This is significantly more time than all other apps on the list. After second place, the YouTube app, in which the users spent an average of almost 25 hours a month, was just a little more than half of the Tikokers time.
Tikok has grown over * The platform * for viral dances (although there is still a lot of it) and has become a practical marketing option for those who are willing to become creative – and these statistics prove this.
Pro tip: To learn more about Tikok Marketing, I recommend checking ours Free -Markter guidelines for Tiktok.
Instagram is the top platform for sharing videos, the top of the charts in ROI, engagement and lead generation through competitors such as TikTok and YouTube. A social examination of the sprout also showed that 61% of social media users Contact Instagram to find new products.
It also offers many options because marketers can play with several content formats in addition to videos (think of carousel, life and stories) while you attract the attention of an already committed audience.
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Marketer, don’t sleep on LinkedIn. In 2025, Wyzowl reported that LinkedIn was the most frequently used platform from marketers for the first time after it accidentally left YouTube, the canal, which normally claims the top position.
Apart from reserved, LinkedIn is quickly becoming an up -and -coming platform to post marketing vlogs, especially B2B marketing. You have introduced a new algorithm that prioritized the video compared to text or images, and renamed your wire program Brandlink As a result, advertisers can join together with content manufacturers and publishers and place prior roll ads before the video of a trustworthy creator.
Best channel for long -shaped video
YouTube
YouTube is undoubtedly the best channel for long -term videos. There is no other platform.
YouTube has held a competitive advantage against other VLOG promotional channels such as TikTok and Instagram. People not only watch YouTube on their phones, but also, but also, but also, but also recorded a significant share By People’s Watch Time on TV, sometimes exaggerated legacy networks such as Fox, Disney and NBC.
With its media dominance and range, it is no wonder that YouTube has developed as a powerful marketing tool. In fact, almost 30% of the marketers plan to increase their investments in YouTube in 2025, as the report on the marketing and trends from Drift Kings Media 2025 from Drift Kings Media are.
The participants also classified YouTube as the third best platform for ROI. While many marketers are successful on YouTube for various reasons, the large user base (2.6 billion active users to be precise) and expanded AD -BARGETING helps.
If you are looking for the best place to have your long-shaped videos to hosten as product demos, Q&AS, content behind the scenes and more-YouTube is the home for everything.
Pro tip: When you just start with YouTube as a VLOG promotion channel Fill the instructions for creating, advertising and optimizing your video content.
Tiktok
While Tikkok is best known for bite -sized videos, the creators can upload videos for up to 60 minutes. Over the years, the maximum video length was slow and good and ticked. When it started for the first time, Tiktok started a 15-second border. Then they increased to 60 seconds and then three minutes. You get the picture.
Data trends show that longer videos offer more views and higher commitment.
An interesting study by buffer shows that videos between one and 10 minutes have the highest number of views, have the highest range and watch the longest time for Tikkok compared to videos under one minute. Creators with more followers also have longer videos, so that is Statista.
While people generally do not think of videos that are under five minutes of how long form, the data seem to show that the audience on Tikok-Sowie prefers the algorithm of the channel.
Best channels for live video
YouTube live
With its massive user base, reach and diverse audience, YouTube live is an appealing option for your live streaming requirements. Data from Statista says that in 2023 it was the most frequently used live streaming channel in the USA.
Functions like Great chats, great stickers And membership coating enable a stronger examination of their public and monetization options.
YouTube also offers powerful analyzes for live videos. Check real-time analyzes such as simultaneous viewers, likes and chat rates as well as for stream statistics such as the number of new subscribers, the total observation period and much more.
Instagram live
With Instagram Live you can stream from everywhere and invite guests to join your stream. There are many opportunities for commitment: spectators can send emojis, write comments and send donation badges.
If you go live on Instagram, your followers will receive a notification to set up so that your stream is not lost in the crowd, which is more likely to take place on YouTube or Twitch.
Facebook Live
Like YouTube, Facebook offers a massive audience that extends several age groups, although millennials play the largest share.
Facebook Live is an excellent option if you are already active on the platform and have a healthy followers. But if you still grow an audience, you are not afraid – you can go out live from a personal profile, one page or even a group.
With Facebook Live you can edit previously recorded streams, chat with users using the live chat function and plan your streams in advance. However, remember that Facebook restricts your stream length and your monetarization options are not as robust as other platforms.
Do you want more? Take a look at this article for tips for Facebook live.
But what about Twitch?
It feels strange to exclude Twitch from a conversation about live streaming because it is The most popular streaming-specific platform in the world. However, the marketers report on a low commitment and a low ROI on the platform, and the content is strongly geared towards players and e-sports.
In 2024, Non-gaming content only made 15% of Twitch streamsBut there are some non-fine marketers who have success with Twitch. Advertising board reported that music marketers were successful in 2025 to promote artists by working with established Twitch streamers, cutting moments out of streams and placing the shorts on places such as Tikok or Instagram.
Back to you
It can be difficult to find out how to approach video marketing. It takes time, money and energy to create videos. This makes it important to find the best home for your content.
If you need inspiration, first take a look at what is already there and see what you like. After you have made some research, think of your target group and define some goals such as lead generation, commitment or brand awareness. As soon as you nail it, it is easier to select the platform to reach it.
Note from the publisher: This post was originally published in July 2022 and updated for completeness.