Forget short stories and elevator pitches. The true art of a modern writer is measured by their ability to craft clickable blog headlines. As a blogger, you certainly know what we are talking about. There’s nothing more challenging – or more important – than developing titles that convert.
Luckily, we know what it takes to write eye-catching blog post titles.
How to create an awesome blog post title
The best-performing blog post titles for both organic clicks and search engine optimization (SEO) are concise and impactful. They directly illustrate the context and benefits while providing reader appeal by offering quick and effective solutions or appealing to readers’ interests and emotions.
Combine that with a killer meta description for your post and you’ll hit the traffic!
These techniques don’t just work on Google. Eye-catching titles are important on all sharing sites like Pinterest, LinkedIn, Medium, and Reddit.
Keep it short
Let’s face it: most of us don’t have the attention span for long titles. As a blogger, you have a tricky task – to grab your readers’ attention and make your post stand out in about 60 characters. That’s between 8 and 15 words, which should be more than enough to make an impact.
Additionally, Google will truncate your title if it is too long. Part of the message (and some SEO keywords) may be lost. Like its users, Google likes its titles to be short, concise and compact.
Emphasize the benefits
Bloggers publish around 7.5 million posts every day on the internet. Why should someone click on yours? You need to give your readers a good reason to read your post.
So a clickable title needs to focus on this reason. Consider the benefits of individual posts for your readers. What will they learn? Will it help them achieve something they need or want?
In short, you want your post to match their search intent. This brings you highly engaged and relevant readers visiting your site.
Depending on the type of blog post, you can use different title techniques:
- That’s how it works
- Guide/Checklist
- Ask
- What why
- Solutions
If you offer urgent solutions, remember that your readers are probably nervous and in a hurry. To make them click, you have to be very direct and to the point.
Add power words
Which solution is better – a plain old one Good one or a solution that is simple perfect? Perfect beats Good as well impressive Trump solid or fantastic beats OK. These are Performance words.
Titles that contain words like these are more compelling because they evoke a psychological response in the reader. Take sensibleFor example. It implies value and creates trust.
Power words help build authority on the topic, but you can also achieve the same effect with statistics and numbers. Both signal to the reader that this is a contribution from a subject matter expert.
Know your audience
Take this title from a popular business blog: Matriline versus Patriline: Social Mobility in England, 1754-2023. It’s a nice title, but would you ever click on it? No, unless you are interested in economics or history. How about this one: How I grew my blog by an incredible 650% in six months? If you are looking for solutions to increase your blog traffic, this post is obvious!
When writing a catchy title, you need to keep in mind that different styles appeal to different audiences and that it doesn’t necessarily have anything to do with one topic.
You need to find a suitable voice and language for a specific audience. Analyze your key demographic – if you’re writing for a younger audience or writing about everyday topics, you can use slang and pop culture references. If you run a legal blog, use legalese, etc.
evoke emotions
When you connect with your audience on a deeper level, you can build a community of loyal followers. So don’t hesitate to get personal. Here is a good example: They’re working harder than ever, but they’re still worried about downsizing? It shows that you know her feelings and care about her.
If your niche allows it, feel free to wax a bit poetic. Emotional words like heartwarming, joy, pride, awe, or assumption Pull at their heartstrings and make it easier for them to commit to it.
Review and improve
Once you’ve conveyed the benefits and values ​​and created the right emotion, it’s time to step back and reevaluate. Is it clear enough? Could it be shorter and achieve the same goal?
Let’s not forget: your blog title must meet the algorithm you use before it can receive clicks from readers. SEO is an essential part of this. Therefore, make sure you have used the correct keyword. It should fit easily into the title so your readers can’t tell it’s strategic.
Of course, avoid clickbait at all costs.
Attractive blog post title examples
Not sure how to get started? Here are some great examples to inspire you:
- Your Guide to Mastering Productivity in 2024 (Step by Step)
- How to Make Authentic Bolognese Sauce: 5 Secret Ingredients
- Want to skyrocket your blog’s ROI? That’s how I did it
- 10 top reasons why you should exercise when you don’t feel like it
- Data Recovery Solutions: 8 Methods That Actually Work
Each of these features one or more of the elements we discussed and makes it clear how the reader will benefit from clicking.
Diploma
A well-written title can make or break your blogging efforts. Here’s one last tip for you: create multiple versions of each title and test them on your friends. The best title is often the simple one. The title perfectly summarizes the topic, intent, purpose, and style of your blog post.