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Finance

Be like Matt Baume and do things you love

Meet Matt Baume Wouldn’t it be nice if you could create a career that matches your interests, no matter how ...
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Finance

6 tips to write your best self-assessment

Destroy your self-assessment Are you interested in a promotion at work or a hefty raise? The best way to sell ...
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Finance

LGBT Health 411 under the evolving ACA

LGBT health concerns are real There is a lot of noise surrounding the Affordable Care Act, and that makes it ...
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Finance

7 simple tips to create the best budget ever

Is there a preferably Budget? Yes. There is the best budget, and we have outlined the 7+ steps to create ...

Digital Marketing

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How to write an effective communication plan (+ templates)

An angry, influential customer marks your company in a LinkedIn -Rant via a buggy product publication. They watch the impressions climb quickly. The comments are ...
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The future of marketing is not a person against AI – it is a person with AI

Small business owners all say the same thing: “My website traffic tank and what used to work no longer.” And you are right. Almost 60% ...
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The best search engines as Google (+ some that you may not expect)

Google remains the top search engine with a significant market share of more than 89%. This means that 89% of all searches take place on ...
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Why Creator Marketing works for every company (tips from a creator consultant)

It is time to fall the luggage around the word “influencer”. Related posts: Beyond Keywords: How Search Intelligence Uncovers User Intent Top 5 use cases ...
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What are brand identity elements? A marketing professional dives in

Imagine Starbucks -Siren. Imagine now in a light Drift Kings Media Orange. How incorrect Does that feel for you? Related posts: What do you need ...
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How to create instructions on the content style (+ free instructions & examples)

Each content team has a different idea of ​​what “on brand” means – until they write it down. I have found that a guide for ...
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How to use Bing’s XML Sitemap Coverage report (and its Content Quality flag) to find low-quality content excluded from indexing

Bing finally released it XML sitemap coverage report in Bing Webmaster Tools, which is a great addition for website owners. You can use the report ...
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Google’s Helpful September 2023 Content Update – Was Google’s Page Experience announcement in April a preview of what we’ll see with the current HCU(X)?

Based on what I see with sites heavily impacted by HCU and what Google explained in its April documentation update, the combination of unhelpful content ...
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Key points and frequently answered questions for website owners and SEOs

The last two months in Google Land have been one of the most volatile times in the search industry that I can remember. Google has ...
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Google’s helpful content update (HCU) and the danger of low-quality user-generated AI content

Including tips and recommendations to help website owners navigate the AI-UGC triple (detection, volume and speed of low-quality AI user-generated content).) The term “low-quality user-generated ...
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Analyzing the long-term impact of Google’s ratings updates and what this could mean for sites affected by the Helpful Content Update (HCU).

Google introduced this November 2023 review update on November 8, 2023 and announced that it will move to a more continuous rollout (so the November ...
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What is this leaked Google code? Browse the API docs

Well, this has been an interesting week. Rand Fishkin published a fascinating article about a number of documents that was shared with him. These documents ...
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