The definition of a buyer personality (in less than 100 words)

Marketing is a paradoxical undertaking: we create campaigns for the masses, but this news is only experienced at an individual level. How does a good marketer spend it? By writing directly to a single viewer, also known as your buyer.

The definition of a buyer persona has not changed much in recent years. But have the trends and also the possibility that AI offers. I love to create personas: I used them while I worked for non -profit organizations, government offices, online companies, E -Commerce products and more.

As a consumer, I watch marketing materials in the wild and try to put my finger on whom they aimed at and whether their messages were effective. Let us go down in a brief definition of buyers and then examine the advantages and opportunities for our fingertips (contain examples!).

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Using market research and real customer data, companies create several buyers who reflect different user groups and different points from the Customer Journey. Detailed buyer personality leads product development, marketing campaigns and offers an orientation of the cross team.

Ready to put this definition into practice? Create detailed buyer personality for your company.

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What is a negative buyer personality?

Most buyer personalities are positive, which means that they concentrate on who a brand will put on. Sometimes it is advantageous to reverse this process and to concentrate on who does not fit the brand.

Here is an example of a negative persona that I created with Drift Kings Media’s Free Persona templates. I designed the fictional character Premed Isabella as a negative person for a rural medical faculty. The school (inspired by my Alma Mater) would like to attract specially pre -shaped students with a passion for rural medicine and under -sector communities.

Premed Isabella is an impressive candidate, but she does not correspond to the school’s mission to treat the crisis of rural health care. This can be seen in the section technology/social media and goals/motivations of the personality profile of Isabella:

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I treat this example of a buyer personality in this guide (plus seven more examples).

My advice: Not every marketing strategy needs a negative person. Start here when you adhere to the development of your positive personas. The decision who does not fit as a target group can help you to see who does this.

7 advantages of buyers persona

Why are buyers important? These seven advantages speak for themselves.

1. Center customers

Marketing teams self -sabotage when they make their product a hero of history. The true hero is the customer, and your brand acts as a guide on your journey to success. As is known, this is known as The hero’s journey and it is something that is treated in every introductory marketing class.

If it is so fundamental, why is it so easy to forget? Many companies will brand obsessed instead of customer obsessed. By creating detailed buyer personalities and the use of these compass teams that characterize customers.

The conversation from “How do we sell our incredible water?” To “How do we sell our water to the incredible water Walter?” Water Walter Is a quick customer personality that I did with chatt. You can see the contrast of this approach:

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My advice: Use the first name of your person (such as Walter) in internal e -mails, campaigns -Brainstorming, etc. to strengthen this character in your marketing efforts.

2. Sharpens Copywriting

The most effective copywriting feels as if it is not murmuring a customer who is dead and avoiding eye contact. definition Buyer personas do not automatically reach the former. However, the development of every marketing assets for one of them does.

I often see that companies use vague, not targeted texts. Here are three examples of common copywriting flops and how I have worked on to concentrate on a buyer personality.

• ❌ We know that some of them hope that they are pregnant and some of them hope that they are not.
• ✅ at your side, whether you hope for plus or a minus.

• ❌ This applies to all of our customers who feel overwhelmed by buying a car.
• ✅ I know that you feel overwhelmed by the car shopping.

• ❌ You asked about this new function and we finally finished it.
• ✅ You asked-and you were just right!

Feel the difference? These language changes remove the distance between you and the customer.

My advice: Never use plural pronouns to describe your target customers (and minimize them when you talk about your brand). Every time you talk to a single person, such as these examples of an examples of one of my persona generated for my persona.

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3. Aligned teams

Sales, marketing, customer support and tour should all have a uniform understanding of customers and products. Depending on the size of the companies and product complexity, this can be a large internal hurdle. Personas both potential and existing customers give internal teams a common language and vision.

This is an ongoing, circular exertion: aim at the target group’s personas. Record data. Align on this data (Find out how here). Meet regularly to identify patterns.

Here is an example of a fictional person I made for the Crochet Kit Company The Wooblesnamed Woobles Whitney. Free of charge Persona templatesI built marketing messages directly into the document to facilitate the handover between teammates.

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4. leads to highly relevant content

Detailed buyers describe the ideal audience in relation to the product. This connection between the customer and the product should be crystal clear so that marketing can create the most relevant messaging. This may obviously sound for founders or career marketers, but is overlooked.

For example, I once advised myself with a menstrual cup company about your content marketing. They had outlined their ideal buyer personality as a 20- to 45-year-old, trendy, active woman who lived and loved in New York to eat, travel in clubs, etc.

What was the lack of this persona card? Specific pain points relating to the product: menstruation was missing. A woman was able to meet all the points listed, but were on birth control that stops her period, and therefore she will not convert to a customer.

Remember my persona Woobles Whitney? I asked Chatgpt to create two fake Instagram advertisements: one that was generic and one that aimed at Whoobles Whitney. The following made me chatt:

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The relevant content is the springboard to the next advantage: personalization.

5. Creates personalization options

I only scrolled on LinkedIn for 10 minutes and tried to find an advertisement that was personalized for me. What did I find? Nothing. It is possible – in the past I have seen many ads about LinkedIn who aim at people who work for Drift Kings Media. I even saw advertisements on Pinterest that are personalized that they have taken up my name.

It was for a sweatshirt that said “You wouldn’t understand, it is a you -matter” (You are my last name). When I saw this for the first time, my eyeballs dipped out of my head like in an old cartoon. Imagine that the advertisement would spend the advertisement wasted by showing people with the surnames Gould, Fanty or Huffman.

Personalization is both a sales strategy of the old school and a growing trend. In our 2025 marketing state To the survey, 96% of the marketers stated that personalized experiences have increased sales. Nevertheless, many of them have difficulty creating personalized experiences.

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As soon as you have collected data (via your website, social media, CRMetc.) is a lot of fun creating content that aims at certain customers or pain points. The picture below was produced in an episode of Marketing against the grainWhere Drift Kings Media CMO Kipp Bodnar showed how he plays with AI to create unique, hyper -personalized ads (see more here).

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6. Increase the brand loyalty

The personalization trend leads directly to the brand loyalty. According to Content Square’s 2025 Digital Customer Experience Trends78% of consumers say that personalized content let them bought back from a brand.

Creating tailor -made marketing messages is only the tip of the iceberg. Great brands can understand and know the wishes of their ideal customers How to delight them. This may sound vaguely, but look at brands or entrepreneurs who do this well: Disney, Lego, Trader Joe. Customer loyalty has increased to the fandom.

Lego also has fun with his customers on his 404 page:

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Buyers are not new, and the urge to improve customer loyalty is not new. Why isn’t everyone doing well? It is time -consuming, expensive, and some brands will not be long enough to manifest this.

My advice: Let yourself be determined by the other side of this process in the investigation. Find a brand in your life in which you feel a loyal connection and examine how your marketing efforts have made it easier.

7. Sinks the costs

All of these factors manifest themselves in efficient budgets. You can draw a direct limit between the understanding of your customer and the turnover of more sales. Campaigns, target pages and e -mails convert with higher prices. Advertisements will continue. A successful persona creation in the marketing world = better use of the budget.

Where AI fits

Ready to create a buyer personality that AI uses? The force on your fingertips is massive. Our research resulted 73% of the marketers believe that AI can help them be more productive what they do.

With regard to personas, the AI enables massive data quantities to analyze in real time. We all heard that – this is exactly where it is brought to life.

1. Analyze data: There is an incredible amount of data that sleeps in your support tickets, Google Analytics, CRM etc. Try to analyze it yourself and your job is never done. Use AI to make the data feasible by highlighting trends and opportunities. Train a custom AI knowledge base for every person and you can ask you to suggest demographic segmentation, seasonal possibilities, etc., etc.
2. Generate several personas: Most companies need several personas. How many buyers should a company have? You should start with one: your most common customer in your funnel. Manual creation is boring, but AI makes it accessible because you can use every persona as a template for the next.
3. Create personalized experience: AI can analyze the behavior of earlier behavior at an individual level and create recommendations that are hyper -personized. This is particularly useful for online platforms with large quantities of products such as bookstores, music shops or online purchases. A good example of this are the recommendations of Spotify, which are based on their most belonging playlists.
4. Create routine updates: Feed your AI models with new data and you can get automatic real-time updates for your customer personnel. This does not mean that your persona becomes a set-it-and-for-for—- IT marketing task. Some changes to your target market are only recorded by human observation, but the AI can concentrate on the microphone while concentrating on the macro.

What AI needs to have success

If you range to chatt to avoid collecting real data about your customers, sit on to create generic personas. AI should be used to improve your buyer -Persona research and not replace them. Data and human understanding of your consumer and product are still essential ingredients.

All of this data should come together to create a uniform view of your customer. This should be the goal of a tool with which you collect data about your customers or leads. It is the focus of Drift Kings Media Smart CRMWhere our AI system helps to have 59% of the HubSpot users a more uniform overview of their customers compared to non-Drift Kings Media users.

Best practice for the creation of buyers

Upset? Let these best practices guide your persona generation. These apply whether you create campaigns yourself or ask AI to do this for you.

1. Enter demographic information: Fundamentals such as job titles, age, income, family, education, etc. (get a final list of persona research points Here).
2. Observe your behavior and feelings: What are your preferred information channels? Behavioral pattern? Motivations? Goals? Fears? You can only create content that is personalized if you understand who you speak to and what your wishes are.
3. Agree all possible data: Customer perspectives lurk in their website analyzes, product reviews, customer feedback, support tickets, etc.
4. Consider the customer trip: Effective buyers develop when the customer goes through the purchase process. The funnel’s transfers differ from the funnel problems.
5. Generations -Trends weigh: Age can be an arbitrary number, but the grouping of customers based on the generation helps you to understand shopping trends and preferences.
6. Ask your customer base for knowledge: Companies with large budgets can pay for focus groups. Smaller marketing teams can invite satisfied customers, surveys or open customer interviews.
7. Update personas regularly: Your customers are constantly changing. Rate you routinely whether your person is still correct or whether new trends, data, customer feedback, contact points, etc. can improve your company’s buyer.

Every successful buyer persona represents hours of thoughts and care, and we can help to accelerate the process with ours Free templates.

Ready to make a person for your marketing and sales teams? Use our video tutorial below as a guide and download our free templates or use our self-run Persona generator Make progress immediately.

Obsessed with customer personalities.

A good buyer persona will convey a better understanding of the customer to your entire team, help him create better content that improves the customer experience, and to help potential customers in your decision -making process. It is a victory for everyone.