A summary of case study examples that every marketer should see

I remember the first time when I sat down to write a case study as Saa’s contents. The customer was an emerging tech startup, and I wasn’t quite sure where to start.

Since then I have written several case studies for different companies and found that everyone asked for a unique approach – be it in the research phase, as I asked stakeholders or how I structured the story.

Despite these differences, one remained constant: the focus was always on performance and the value of the product.

The compilation of a convincing case study is one of the most powerful strategies to present your product and attract future customers. However, it is not easy to create case studies that your audience cannot wait.

In this post I will go through the definition of a case study and the best examples that inspire you.

Table of contents

A case study proves how your product helped other companies by proving real results. In addition, marketing case studies with solutions usually contain quotes from the customer.

This means that you are not just ads in which you praise your own product. Rather, other companies praise their company – and there is no stronger marketing material than an oral recommendation or a testimony.

Research and statistics also have a great case study to secure points on the results of a project.

There are various ways to use case studies in your marketing strategy.

A case study is a strong, convincing tool that shows the customer why they should work with them – directly from another customer.

However, it is difficult to write one from scratch. That is why we have created a collection of case study templates so that you can get started.

There is no better way to generate more leads than from Writing of case studies. Without case study examples, however, it can be difficult to write effective studies that convince visitors to submit a form.

Examples of marketing case studies

To help you create an attractive and highly converting case study, I have put together a list of some of our favorites. This list contains famous case studies in marketing, technology and business.

These studies can show you how to set your company’s offers in a way that is useful for your audience. Take a look and inspire these examples of your next brilliant case study design.

These marketing case studies with solutions show the promise of every product. They also show how every company benefits both short and long -term with quantitative data.

In other words, you don’t just get nice statements like “This company helped us a lot.” You see the actual change within the company through numbers and numbers.

You can implement your findings into practice Drift Kings Media -free of charge case study templates. Available as custom designs and text -based documents you can upload these templates into your CMS Or send them to potential customers as you think it is right.

Download these free case study templates

1. “As processed with the help of Drift Kings Media from zero to 121 locations“From Drift Kings Media

In the last two times in which I moved houses, I organized the entire process of packaging boxes, ordered vehicles ordered, transported the stairs to the new apartment and have reorganized things myself. If you have done this before, you know how stressful it is, especially if you have other obligations such as work or school.

Acledle, a Concierge, a Home Services Concierge, is intended to relieve this stress by taking over full control over the moving process. In contrast to conventional moving companies, however, the trade developed a new method of moving, in which technology and high-ranking service representatives are used to provide customers with personalized concierge services to customers.

To effectively implement this model, the company needed a CRM platform with automation functions to optimize the hundreds of workflows.

After the company’s president and CEO, Seth Waite, tried a few popular CRMs, Drift Kings Media chose the choice as CRM. After Seth and his team learned how to use Drift Kings Media in full, they were able to automate involved processes and insert sales, marketing and customer service initiatives into a uniform recording system.

This gave every team member 360-degree visibility to its customers and gave them time to deliver services at the concierge level and to answer the questions of customers.

With the help of Drift Kings Media, Seth and his team were able to scale from zero to 121 locations (in the USA) in just 18 months in 37 states.

Get away

This case study was described in detail, the challenges with your process in the search for a solution (Drift Kings Media) and the Drift Kings Media and the way this solution helped the company scale. You can use this format if you really want to show potential customers how well your product works for your requirements.

2. “Rozum Robotics strengthens its PR game with Awario“From Awario

Rozum Robotics is a company that builds outstanding robot solutions such as high-precision servomotors, frameless engines and robot tool changers. The company also created an advanced robot coffee house with the name Rozum Cafe.

However, it had problems to sharpen the brand awareness and generate leads for the coffee house. After the Rozum Robotics marketing team tried a few tools, he chose Awario, a tool for brand surveillance to improve the company’s PR and Lead game.

With AWARIO, the team was able to shorten the time it spent to find and pursue relevant media sources and influencers for the promotion of the coffee house by 70%. It was also able to define two new target groups for the café, to recognize virus content, to react to the mentions of the café online, to analyze the social media contributions of the competitors and to feel the feeling of the Rozum Cafe with similar automated coffee stains compare.

As a result, Rozum Robotics was able to find new target groups, to find and aim to promote newly shaped media relationships and to improve the quality of the generated leads.

Get away

From the leap, this case study gives an overview of the Rozum robotic, including what the company does, its pain points, challenges and then the solution. In the end there is a short ball list of the results and improvements that Awari contributed to your customer.

The division of your case study into these sections facilitates potential customers, fly through and understand.

3. “How Meagan and Alex of Agents of Change 10x have their income with a thought factory 10 timesPresent“” by thinking

When Meagan Mitchell, half of the change brokers, passed the ASWB test to become a licensed clinical worker, she only had to receive a book with which she could prepare. There were other learning materials, but they were either limited or expensive. Not to mention outdated.

Meagan and her husband Alex noticed these inefficiencies and decided to create updated materials and the way people were examined in more technology for their license tests. Agents of change were created in 2020.

At that time, Meagan made individual and group tutoring for the people who just wanted to take their exams, but Alex advised her to upload her tutoring on a course platform so that people can learn at their own pace. They started with Gumroad, but a year later they exceeded the platform and searched for a more robust. That’s how they thought.

With Thinkific, Meagan and Alex were able to create a comprehensive preparatory course for license tests, build strong communities on several social media platforms and assess their customers’ needs and theme accordingly. They were also able to create a mobile brand app for learners who really increased their business.

As a result, they were able to turn their annual turnover (from the time when they used Gumroad) 10 times and converted agents of change into a flourishing business.

Get away

This case study not only explains the reasoning of Meagan and Alex for the creation of an online company that focuses on social workers, but also lists some other lessons that readers can learn from the couple to create and scale an online business.

With this approach you not only show people the value of their product, but also deliver value by learning from customers who may be in the same position as they are.

4. “Hugging of the provider data: 3 success stories from Drift Kings Media“By Think with Google

In this case study, Christiano, director of strategic alliances at Drift Kings Media, examines three small to medium-sized companies (SMBS) of first-party data (data that was collected directly by their audience, whether customers, website visitors or social media Follower) Improvement of your marketing effectiveness.

The first company is Zoe Financial, a new York asset platform. The provider data of this company, which were stored in the Drift Kings Media CRM platform, provided insights into an ideal customer.

They used the data to optimize their Google Ads campaigns, which caused the most valuable customer segment to issue 60% of sales since the company in 2018.

The second company is the Clue learning, an online tutoring startup, with which parents can find personalized school support for their children in Australia and New Zealand. The Cluey team used the initial provider data that you had stored with Drift Kings Media and the shared solution from Google to achieve qualified potential customers with relevant campaigns. With this strategy, Cluey’s display increased effectiveness by 190%, and the conversion costs decreased by 17%.

The third company is a startup Agicap based in France, which tried to stand out in an online area that is saturated with ads of its competitors. By feeding its CRM data for first providers of Drift Kings Media in Google ads and the use of Google Customer Match function, Agicap was able to hire its qualified leads with relevant ads. This led to an increase in conversions by 10% and an increase in sales growth by 15%.

Get away

If you have some customers who use the same tool in a similar way to achieve certain results, you can work them together in a case study instead of creating separate case studies for each of them. In this way, potential customers who would benefit from the use of their tool in the same way can see themselves in any company that they discussed in the case study.

5. “A health system plans resilience“By Herman Miller

Herman Miller sells slim, utilitarian furniture without frills and extreme

This organization, which is deeply committed to the environment and the financial administration, wanted to make its growing portfolio of facilities more efficient, more effective and agile.

For this purpose, the team for planning, design and construction (PDC) began plans for facilities that react to situations and meet changes of all sizes. However, the organization wanted to reduce fragmentation and ensure consistency across the locations. Therefore, she acted with Herman Miller (and his network of dealer partners, e.g. Officeworks).

Herman Miller worked with this organization to develop processes for the planning, design and execution of these projects and at the same time to meet strict guidelines. They were also able to use the existing case work and furnishings for the new clinics, which saved the organization over 50% of what they would have cost to order things brand new.

No material from the project ended in landfills, which is a profit for both the environment and the organization.

There were also other advantages of cooperation with Herman Miller, including the savings period through optimized processes/solutions, the reliable daily service of OfficeWorks (which is fully integrated into the organization team), stress -free disassembly and reinstallation and reinstallation and new installation and continuity with updates.

Get away

Similar to Drift Kings Media’s traded case study, it follows an expository approach from Herman Miller that is effective when the customer, which you discuss in the case study, have used your product/service for a large project with different movable parts.

With an expository approach you can describe these moving parts and then connect them properly if you describe the possible results that you have helped the customer to achieve customers.

6. “Sephora at Kohl’s to expand the shop-in-shop concept to all locations in Kohl” From retail contact points

Sephora first teamed up with Kohl’s in 2021 in 2021 to replace Kohl’s beauty offers with Sephora.

At that time, both companies planned around 200 starts, but the partnership was so successful that the partnership included almost 400 shops in 2022. With the same growth rates this year, Kohl expected that it will be opened by 2023 800 Sephora at Kohl’s locations.

Since the start of the partnership in August 2021, Kohl’s has seen more than 1 million new customers and found that the cooperation attracts younger and more diverse target groups. The partnership is now expected to achieve annual sales of 2 billion US dollars by 2025.

Get away

Before describing the success of the initial partnership between Sephora and Kohls, it was found in this case study that the collaboration would be expanded.

If you have a customer who extends his partnership with your company, you can pursue this approach by first familiar with the fact that you continue your cooperation with you and then explain why (the initial collaboration was massively successful).

7. “Hackreactor teaches the world to code #withasana“From Asana

Hack Reactor is a software engineering boot boat camp program that is supposed to provide its students a first-class training. When the company just started, his CEO Tony Williams could easily keep an eye on all moving parts. But when more students got more employees and opened more locations, it became a challenge to be so meticulously.

Tony was looking for a tool with which his growing team was able to store information centrally so that they could use it. After using Asana personally and was satisfied with it, he handed it over to the entire team.

The first thing they did was to charge their detailed documentation about important processes such as the development or facilities for the courses and to make it available to everyone in the company. They also used the Asana -API to optimize their processes and make them more efficient.

Not too long afterwards, the Hack Reactor team, which includes over 200 people, began to use Asana for many different workflows, including its management processes, performance ratings, standard operating processes, HR guidelines and team building events.

The efficiency has led Hack Reactor to lower its operating costs by 50% and the recruitment costs to 0 US dollars. The final rate of Hack Reactor is now 97.3%and the placement rate of Jobs 98.1%.

Get away

In the same way as the case study of all -knowing digital, this from Asana sets the metrics (and accompanying figures) to arouse the reader’s curiosity. Then it continues how exactly Asana contributed to achieving reactor these results, with statements by the CEO itself.

8. “Tires sewn, Brand Love Herattened“From amp Agency

Patagonia, the American brand Outdoor Clothing and Gear, appealed to its core audience with high -quality products, environmental activism and sustainable business practices. However, attempts were made to combine with a younger population and to change the relationships that have people with things they buy.

So they hired the reinforcement agency to help them.

When he learned what Patagonia wanted to achieve, the agency and customer worked together to develop the wear program that encourages people to repair and reuse existing objects. In order to carry out the program, the agency received a tailor-made biodiesel-converted Dodge Truck called Delia and started a 7-week road trip to share this message directly with people.

This epic tour started in the California Bay Area and drove in East, where they stopped on the most important Patagonia markets, smaller markets, college campus, transit stations, local companies and municipal councilors outdoors.

At each stop and repaired members of the wearing tour mixed used clothing, shared valuable tips with do-it-yourself and sold used wearing championships in Delia’s pop-up shop.

The agency documented the entire trip on social media and strengthened this with PR and guerrilla marketing tactics, so that Delia came to crowd excited at every stop. At the end of the 5,000 miles long journey, they found that they had over 11,000 tour guides, an 88% sales sales during the tour and almost 700,000 page views on the worn out wear and tear.

Get away

AMP agency, which takes over the expository approach (but without quotes), describes the measures required to reach young people with Patagonia’s message. In the end, however, it bravely lists the results that it achieves for Patagonia, which connects the exhibition well.

9. “Workday brings Evisorts networked contract information to work – and delivers itPresent”From Evisort

The Legal Operations Team at Workday, a leading provider of corporate applications for financing, personnel and planning, realized that the company could save hundreds of thousands of hours by automating contract data processes. The team found that the group could connect the contract data to find information quickly to optimize its contract processes using AI.

When the team suggested this to the company, it was immediately on board and searched for tools that could perform this function. They finally found Evisort. With the Evisort platform, the Legal Team from Workday was able to bring time back. They used the platform for large/global projects with several search parameters and combined this data with other platforms, including salesforce.

The WorkDay Legal Operations Team has also implemented several Evisort user levels -from users who do not often use the platform to those they use every day.

Through the partnership with Evisort, workday was able to optimize its legal operations and achieve a return on capital of 3.500%.

Get away

Right under the title, Evisort offers a short blurb that summarizes the entire case study. This helps readers who are unable to read the whole thing at this moment, an idea of ​​what working day is and how Evisort has contributed to the company to achieve a ROI.

This blurb increases the likelihood that the readers will return to read the case study or later download them for review.

10. “Flexible data processing for land use“From Cloudflight

This case study describes the Copernicus Land Monitoring Service (CLMS), a European program for monitoring the earth. Cloudflight explains that the CLMs have three parts, the second of which currently develops Cloudflight (CLC+ Core).

The case study describes the challenge of developing a system that covers the entire EEA-38 + UK states and absorbs tons of data, at the same time remains user-friendly and intuitive. The solution then describes the solution: The Cloudflight team has created a blueprint that shows the possibilities for use and best practice to make the system suitable for end users and at the same time process large amounts of data.

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This case study is highly specialized and I do not fully understand what the CLMS and its meaning does. But that’s the point. If your industry is deeply technical, don’t be afraid to use Jargon to describe what you do. It is a great way to show prospects that you are passionate about the industry and not just try to do your business.

11. “Twinkle Twinkle Little One increases sales by 80% with Shopify POS“By Shopify

Twinkle Twinkle Little One, founded by Rachel and Corey Glasson, is a chicago-based premiere baby and children’s boutique that sells things that need parents for their babies, such as children’s beds, chests of drawers, car seats, clothing, etc.

The challenge of this company is that the POS they use were not well integrated into the brand’s e-commerce tool. As a result, the employees in both systems had to manually exceed the arms of the inventory in order to maintain the accuracy. This was not only time -consuming and stressful, it was also imperfect and sometimes they received orders for objects that were actually not in stock.

In order to combine the sales channels and optimize the business activities, the glassons decided to migrate in Shopify POS, which integrated seamlessly into the brand’s desktop bookkeeping software.

Since this migration, Twinkle Twinkle Little One has increased its sales by almost 80% compared to the previous year, reducing back office tasks and optimizing its sales, inventory and financial reporting.

Get away

Right below the title there is a blurb that makes it clear that the glassons used other tools before Shopify. Since potential customers who read case studies are likely to try to make a decision about which tool should be created, this is a great way to show the value that their product offers (compared to their competitors).

12. “How Bluebridge One Happeo uses for knowledge managementPresent”From Happeo

Bluebridge One is a leading Oracle Netsuite solving provider with offices in Johannesburg, Cape Town, Great Britain and Romania. The company has over 80 employees who are all familiar with the product and are experts in their field.

However, they had a problem: an overload of information. With offices at various geographical locations and most employees, it was also difficult to work together and exchange information.

The Bluebridge One Team set out to find a tool that can serve as a universal source of truth. And they found Happeo, which proved to be more than just an intranet. It was also a social platform that connected the gap between Bluebridge One’s offices and deepened the bond between colleagues.

Get away

The entire case study consists almost exclusively of direct quotations from Lameshne Chetty, the knowledge director of Bluebridge One. In fact, the case study begins with the introduction of Lameshne and not with the company itself. This is a great way to humanize your client and give readers someone to refer to the case study.

13. “Red Sox season campaign“By CTP Boston

In contrast to most case studies that read like blog posts, this is structured by CTP Boston in a target side style. It is described how CTP Boston created the annual TV spot for the opening day for the Boston Red Sox, which it has been doing as an agency partner of the team for over a decade.

Under the hero video, the page shows the awards that CTP Boston’s work has received, including an Emmy and a Hatch Award. This gives the work that the agency does, credibility and speaks with its expertise. After that, it briefly explains the challenge of facing the CTP Boston with this year’s campaign and the idea with which they approached the execution.

The page then showed a core metric: The opening day was earned within the first two weeks of ventilation over 1 million impressions, which is impressive.

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This case study in the target side style takes the approach “Show, do not say” seriously. The page is opened with a video by the Red Sox team on the field, in which the other videos of Player spotlights are determined on the side. There are also pictures from the pressure campaign and the explanations for social media and campaigns from previous years.

This is a great way to show the work that you can create for your customers as well as your area and your adaptability.

14. “Imagine the B2B Web Experience for a Challenger Digital Experience platform“From real

This case study covers Genuine’s partnership with Acoustic, an independent cloud marketing platform, with which marketers helps “to trigger their brilliance”. Acoustic set up a new brand in a crowded marketing technology area and set Elealine, an agency for digital experience, to create a website that helps you to withdraw from the crowd.

And that did authenticity! The company has created a breathtaking website on which the needs of marketers and IT experts are brought to the center and help visitors to the website to identify the solutions they need. Instead of talking about what acoustics do, the website focused on what the target group from Acoustic needed.

This approach helped the acoustics when increasing the submissions of form numbers by 49%, an increase in mobile form submissions by 212%and an increase in market -high -qualified lead settings by 72%.

Get away

In short, powerful sentences, really described at the beginning, what acoustics and the results brought the work. In similarly powerful heels (with a lot of white space) there was an overview of acoustics and what it needed, a testimony of Acoustics CMO and three snack bars from Genuine’s approach to acoustic needs.

It is a great way to show your process and how to take the work with customers to show your process and how to tackle working with the customer.

15. “Use of Apptio TargetProCess Automated rules in Wargaming“From Apptio

AppTIO’s case study for Wargaming summarizes three important information: The goals, the obstacles, And The results. It uses spherical dots and short sentences to convey the message. Instead of reading through long text blocks, you can get the message immediately.

If you have the feeling that a context is missing or do not understand exactly how Wargaming Apptio used for his processes.

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If you are able to film an interview with a guide from the company that she has hired or used your product, this is a great way to humanize both your brand and the brand of your customer, and with the shown Moving thoughts on how you chose a partnership to work with a partnership and the results you brought with you.

If you do this, you do not have to write a whole blog post in which the entire process is explained. You can easily take the Route of AppTIOS and write a 14-line summary that is divided into sections.

16. “Coca-Cola wins with first playable ads“By Uber

Uber is not just a ride. It is also an advertising company, as its collection of case studies proves. One of these case studies is this, which describes precisely how Coca-Cola worked with Uber to hire customers during the 2023 FIFA Women’s World Cup in Australia and New Zealand.

With the first playable ad, the legendary brand sports fans, tourists at the event and Uber eat food buyers. Users could play a brand game in a post checkout display to unlock a special cola discount.

The strategy for Coca-Cola received 21%+ new customer solution, more than 40 seconds average playing time and 90%+ game closing rate in Australia and New Zealand.

Get away

The blurb and the results of the Coca-Cola campaign absorb more than half of the entire page. This suggests how effective it is to make the results in the middle and then build the rest of the story from there.

17. “Discover the cost savings with efficient decision making“By Gartner

Gartner worked with the Charleston County School District, the second largest district in South Carolina, to give insights into how Charleston IT executives can rationalize the decision-making process and determine the optimal IT security framework for the company.

With the help of Gartner, the IT executives were able to save time to discover long-term initiatives for saving costs. They were also able to talk about existing IP addresses and their potential to bring more budget into the district worth 1 million US dollars.

Get away

You don’t always need a lot of text or video to convey your message. Sometimes you only need a few paragraphs and list points, as in Gartner’s case study. Gartner does the basic statistics that a potential customer should know, quickly, without spoiling his readers with dense paragraphs.

18. “Bring a operator into play“From Redapt

This example of Redapt case studies is another great demonstration of the strength to summarize the snack bars of their case study right at the beginning of the study. In one sentence, the blurb describes the type of company that needed the services of Redapt what they wanted to achieve and how Redapt helped them help you achieve this.

The case study simply includes three columns: “The problem”, “the solution” and “the result”. In these sections, Redapt explains that the company had online players from all over the world and tried to switch from the execution of its apps to VMS to use a modern development environment that focuses on containers.

They committed to switch to Devops, containers and Kubernetes. For this reason, the company was able to accelerate its game development process and reduce the costs, at the same time reducing the need for an always available staff.

Get away

As with Redapt, you can disassemble your case study into easily digestible sections. Also use colored sections such as the sections “Moment of Clarity” and “Enderbear” in this case study. With this supplement you can highlight the “turning points” for both you and for your customer if you have worked on a solution.

19. “The soundtrack for growth: a Spotify marketing study“From Nogood

Instead of examining how it helped a customer, this case study by Nogood, a growth marketing agency, the marketing strategies that Spotify uses to become the global phenomenon that it is today.

This deep dive covers the three pillars of Spotify’s strategy – – – Personalization, emotion, And Data – and does a good job to explain the target group of Spotify and the company’s approach to the 4 HP: Product, price, advertising, And Location.

The case study explains how Spotify machine learning uses to identify the hearing habits and historical behavior of every user. This data is then used to predict what you want to hear in the future, and even as far as a KI -DJ to only curate a playlist for you.

The case study also talks about how the company uses the data collected by it 640 million users To carry out relatable and humor -filled campaigns, including the popular Spotify wrecks, which uses the emotions of the users (mostly nostalgia and nostalgia), and they feel part of a community.

Get away

In their case studies, their customers do not always have to be about their customers, especially if they are a company -based company. It can be other successful companies that fit their ideal customer profile.

If you make deep dives in these companies, potential customers are shown that you are an expert in your field. They show potential customers that they can trust them to develop strategies that work for them.

Examples of digital marketing case studies

20. “Smartling generates USD pipeline with product -led content” From omniscient digital

Omnisticent Digital is a premium content marketing agency that helps software companies to grow with SEO and content. In 2021, Smartling, a voice translation platform, worked with the agency to improve brand awareness and conversions.

Previously, they had problems with the appearance of organic traffic and conversions, which was bad for the business because they were based on content to achieve new customers. When they lost their in -house writers and experts (SMEs), they knew that they had to look for external help. After trying a few agencies with little or no results, they found omniscient digital.

After the first meeting, the omniscient team found the challenges and goals of Smartling. Then there was an omniscient research and interviewing SMEs in order to learn more about the translation management industry and the target group of Smartling. The team has also checked the existing content of Smartling with Google Analytics, Google Search Console, Ahrefs, etc.

The data you have discovered helped the team to create a product-controlled SEO strategy and a roadmap in which new content creates, existing content is optimized and high-quality backlinks were created. It was intended to record seekers with high conversion that corresponded to the target group of Smartling.

And it worked!

From 2022 to 2024, the Smartling blog had an increase in organic blog by 118% and an increase in the blog conversions by 31,250%. All of this amounted to pipeline of 3.7 million US dollars.

Get away

The title of the case study is gripping, which with the mention of 3.7 million US dollars in pipeline. Omninnnishient Digital Bolster is this claim immediately by showing three metrics (increase in the blog conversions, local -wide conversions and ROI in the organic search program).

This approach continues to arouse the reader’s interest and encourages them to read on and find out how these numbers have been achieved.

21. “Like fractl links from 931 unique domains for porch.com in a single year“From fractl

The same website approach as CTP Boston, fractl, an agency for digital marketing, showed how it helped Porch, a market for the handyman, in 931 unique domains in one year. But that’s not all that Fractl helped to achieve the veranda.

Directly below the heroic section is an overview of metrics, which withdraw the complete results of the campaign fractl for Porch, including 23 K+ monthly visitors, which were added to the prospect of 3500 press releases and TV reporting by Whoopi Goldberg, among other things.

Before he introduces the achievement, fractl uses pictures to give readers a visual idea of ​​Porch’s results, including screenshots of analytics, logos of some companies and publications, the Porch mentioned, and a map of the states in which the porch was mentioned.

The case study then explains the commitment highlights in more detail in order to give readers more context in these successes, including positive answers and feedback from publishers to which they have reached in Veranda.

Get away

Start your case study by specifying the most important results such as fractl instead of putting the results at the bottom. Let pictures speak for you by integrating diagrams, logos and symbols throughout the entire case study. If necessary, add accounts of the first person so that the readers can present the results that you get when you set them to help you.

22. “Incoming case study of detailed performance marketing“From Switch

Switch is an international marketing agency based in Malta, which it is with a case study from the park from the park, in contrast to everyone I saw. On 13 pages, Switch dipped deeply into the way it helped his customer (whose name it did not reveal) with their search and Facebook advertising campaigns, which they carried out internally.

On the cover side, Switch found that this customer prompted 2,000% in just six weeks and positioned the case study as a case study “Performance Marketing”.

With clever multi-set strategies, split tests and advertising optimization, Switch was able to increase the customer’s search roi in a few months and the Facebook ROI from 1.07x to 35x in the same period.

Get away

Instead of the regular 1-page case study, enter the results that you have achieved for your customers. Enter the results that you have helped you reach the jump and then explain the approach (ES) that you chose to achieve these results step by step.

In order to demonstrate how effective their strategies were, they include branches of industry in their case study, as Switch does. Then end with a call for action how the readers can get in touch with you if you need your services.

23. “Money keywords digital marketing case study“Through cogism

As with Switch, Cognism’s approach is detailed with this case study. Instead of talking about a customer, the author researches cogism himself and how his marketer keywords use like money to grow.

In the case study, important problems with the SEO of Cognism were identified, which led to losing the SERP ranking and recording a decline in seasonal traffic. It introduces your unique idea to solve SEO challenges with money -keywords.

These are high -quality keywords that attract repaired visitors. Through the introduction of such ideas and distribution, cogny attempted to improve brand awareness among his audience.

Cognism also spoke about his backlink strategy and detailed, as was aimed at on websites with high authority, and pursued their progress every quarter. They used guest blogging, used public relations and created linkable content to improve the SERP rankings and increase domain auto.

They also gave examples of tools such as hockey stack that helped data visualization and metrics such as demo requests, generated offers and income used as results.

Get away

If you have just implemented a successful strategy for your own website/social media/e -mail list, do a case study about it. Talk in detail and about the tools you used for the execution to promote your ideas in your niche and to obtain authority.

24. “How people -oriented SEO is ready for 25,000 new visitors per monthPresent”From Animalz

Animalz is one of the leading content marketing agencies for B2B -Saas companies and uses a wide range of content strategies to cope with the unique challenges of its customers. One of these customers is an online marketplace for language learners.

With over 1,000 search optimization pages (many of which are in the content of the funnel (Bofu), it is based on SEO to attract new customers.

After its financing of $ 70 million, the company wanted to invest in better SEO in order to identify more potential customers in the funnel. It also wanted to increase its organic traffic, which had a plateau for a large part of the first half of 2023.

This case study carefully explains what he wanted to achieve, where you have at the moment with Animalz, which steps the Animalz team took to build and implement a profit strategy for the company, and the results of this strategy.

Get away

It is one thing to list the challenges with which your customer was confronted with you before the partnership. It is a completely different one to describe the stage in detail that they were at the time of the partnership.

In their case study, the readers show what their customer has experienced before they have hired, the basis for explaining the progress that he achieved after the strategy was carried out. It relativizes the results.

25. “The online turnover rose by 27% and offline sales by 44%Present”From the social shepherd

The social shepherd is a award -winning social first agency, and the customer discussed in this case study is gocustom clothing, a personalized clothing company. In this case study, the social shepherd gave a brief overview of what the customer company does and its goal: To expand sales through paid digital advertising and at the same time to achieve a mixed goal Roas 460%.

The next section describes what the social shepherd has done to help the customer, including the analysis of the past performance and the use of this information to update the structures of the account.

In addition, both online and offline sales generation became strategic and created an extensive range of secondary conversions to understand how the offline income was generated. This helped the agency to plan the investment to support the conversions and to achieve the expected returns for Gocustom Clothing.

This approach provided impressive results for the customer: it increased by 27% or 44% both online and offline and reached a mixed roas of 474% (which was above its target of 460%). In the end, the social shepherd found that Gocustom Clothing is planning to increase his budget for 2024 and works with the agency to start a paid media campaign on LinkedIn.

Get away

In your case study, outline your customer’s goals in order to present clear goals to readers. Then explain how you help you, these goals, the results and how the customer plans to promote his partnership with you (if correct).

26. “LinkedIn -Verwerben -Fallsteudie for the health communication companyPresent”By guideline advice

The case study by Directive Consulting for the TigerConnect AD campaign offers a clear narrative of the challenge, strategy and results of the latter. The case study begins with a brief overview of what TigerConnect does and how to help doctors, nurses, patients and nursing teams to communicate with each other.

Then it bravely shows the results that it has achieved for the company: 31% increase in paid leads QOQ, 111% increase in the total visits of LinkedIn QOQ, And 71% lose Cost-proquisition Qoq. Guideline advice achieved these results by helping TigerConnect their goal for paid advertisements.

Since TigerConnect serves a very specific vertical of the relatives of the health professions, the Targeting pool for paid advertisements is very narrow and sometimes they do not aim at the right keywords, which means that they lose money.

That is why they initiated the help of Directive Consulting, and the agency decided to use LinkedIn for potential customers in the funnel at the top and to lead the funnel towards the conversion.

This strategy was very successful because it contributed to TigerConnect to give a first -class strategy and achieve its quarterly goals.

Get away

In the Customer overview section, specify a relevant context, so that readers have essential background information on the client. Then enter your strategy step-by-step, including initial actions and subsequent adjustments. This helps readers to understand the reasons for every decision.

27. “The digital PR from Siege Media Half Vena Solutions to win over 300 links with high authority“From siege media

The case study of siege Media for Vena Solutions shows how the former helped the latter to get over 300 high -quality backlinks.

At that time, Vena Solutions needed a platform that helps financial planning and analysis (FP&A) to get Microsoft Excel from full potential, and needed a content marketing agency to create blog posts, the ranking with a high level Bring authority from renowned news sources and bring in with high authority.

They commissioned the Siege Media, a top marketing agency that worked with the creation of top-of-the-the-funbell content (Tofu), including statistical contributions that encouraged others than authority in the FP & A -In -back industry with Vena. In about a year, the Vena Solutions blog an increase in organic traffic value by 197% and 216% more links in several blog posts.

Get away

Let the graphics speak by containing examples of the actual work for your customers and diagrams that show the results. This is particularly useful if you are a branding and/or marketing agency.

Create your case study today

After I had researched and wrote this piece, I was clearly presented by logos media results.

Sometimes it is most effective to write from the perspective of your company, but sometimes it gives a more personal note to tell the story from the customer’s perspective. I have learned that you can even mess things up with a few ballpoints who are supported by a video interview with managers of the customer company.

I think you should select the format that will help you best emphasize the results you have achieved for your customer. However, if you are not sure which structure you have to choose, you can download these free case study templates and start experimenting!

Note from the publisher: This post was originally published in August 2018 and was updated for completeness.