Digital Marketing

Remember when your whole family went to the same doctor? Believe it or not, this wasn’t uncommon not long ago. This one doctor was the go-to person whenever you or a family member became ill, injured, or needed medical advice. You would have a check-up done once a year. And you would only see a […]

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Have you heard any of the countless remixes of New Order’s classic? Blue Monday? Each track is a reinterpretation of the synth-laden ’80s classic, a derivative of the original work but still bringing something new to the table. Remixing content works exactly the same way. It is a form of “cultural remix“in the digital realm,

Hear NEW! Listen to article Log in or register to access this audio feature! Don’t worry…it’s FREE! Take a few minutes and think aside about the impact of Search Generative Experience (SGE), also known as AI Overview, on the Google SERPs – and your brand’s engagement metrics. (It won’t hurt,

Social media marketing has become both a cornerstone and a mystery for businesses worldwide. With platforms like Facebook, Instagram and Twitter dominating our online interactions, the debate rages: Is social media marketing really a worthwhile investment or is it merely a futile endeavor? While social media marketing offers incredible opportunities to reach potential customers, it

It’s no secret that AI is driving the growth of the marketing industry. As a writer in the marketing industry, I’ve seen it myself.

Strategy consultants and agencies often have a bad reputation. Sometimes they deserve it. But sometimes they don’t. The stereotype (and some stereotypes exist for a reason) is that consultants and agencies recommend strategies that the company cannot implement. The proposed changes could be too complex, disruptive, expensive or lengthy, making them impractical. Certainly, consultants often

When small businesses turn to generative AI tools, it’s often to help create and refine textual content. But generative AI can also be of great help in visualization. An infographic (below) from OnDeck explores how small businesses can benefit from AI image generators. Specifically, five main use cases are considered: creating digital graphics, editing and

Most brands know – or think they do – what it takes to deliver a satisfying content experience. But what your brand believes will drive engagement may not align with what works for your audience. When assessing value, audience perception is reality. If your content experience doesn’t resonate with a person’s first entry point, you