Digital Marketing

The beauty of the freelancer for most of my decades of career is that I worked on both sides of the B2B and B2C marketing coins. For a week I help a B2B SAA brand to rewrite a white paper. In the next I am deep in campaign planning for a B2C real estate brand. […]

Do you remember the last time you received an e -mail that started with ‘Hey {first_name}’ and immediately wanted to delete it? This visceral reaction is not just about a poor execution – but signals a fundamental shift in the expectations of buyers. Drift Kings Media research shows These 78% of customers expect more personalization

The content of content is the secret to maintain its excellent content in front of more people. Instead of only publishing your content on your website, content syndication requires the content on the Internet.

Microsoft Excel Know-how is expected so that it hardly justifies a line in a resume. But how well do you really know how to use it?

With more than 1 billion a month Active users, Instagram, is one of the most important social media platforms for marketers and business owners who contact their audience.

The HubSpot Transaction Mail Add-on is a special e-mail delivery solution with which companies can send automated, related communications such as order confirmations, passwords and account updates via a dedicated IP address.

Do you have to learn HTML, CSS and JavaScript in web design if you can simply create websites with AI-driven tools? That is a question that stopped me in the tracks because there is no simple answer.

When I started content marketing in 2013, mine Digital marketing The analytics strategy was refreshing Google Analytics To check whether side views have expired. Climbing traffic meant that we won; The traffic demolition meant panic mode.

There is a challenge for companies everywhere. Contents are practically not distinguished online, and everything runs on the latest industry interference: AI. It is no secret that the introduction of AI in many aspects of life and work reaches the top speed. Forbes forecast 378 million people will use AI by the end of this

The SaaS market is rewarded. Products develop monthly and price changes quarterly. Buyers research in peer forums, skim comparison networks and look at demo videos before booking a call. Because expectations are moved so quickly, old marketing play books break. You now need a stricter positioning, faster iteration and the content that proves in minutes.