Digital Marketing

The simple formula for calculating the real CAC for all of your marketing channels

The simple formula for calculating the real CAC for all of your marketing channels

Most companies incorrectly calculate their customer acquisition costs (CAC). They focus on individual sewer metrics such as 50 US dollars from paid advertisements, 30 US dollars from content marketing and 75 US dollars from the partnership without understanding their true CAC across all channels. This incomplete picture leads to misallocated budgets, unrealistic growth forecasts and

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