Digital Marketing

I switched from marketing manager to CMO in four years. It was quick. It was exciting. And frankly it was a little painful. I lost my sleep. I lost hair. I made a lot of mistakes and learned most of what I now know on the hard tour.

If I have told you about a local company that has been drawn to 239% growth since the pandemic, which channel would you suspect that you would lead? Paid ads? TIKTOK? Blood magic?

In an hour, Chatgpt-O3 can make dozens of marketing graphics on a high level of the types of campaigns that need some teams To complete weeks. And the graphics are not just a first draft starting point. They are ready to run.

Is Billboard advertising still relevant today? Yes, all because of costly signal transmission. This principle of behavior says that expensive signals indicate higher quality or status.

The AI ​​language technology has been moving quickly for some time. But lately it has been feeling as if we have turned into a completely different equipment. We don’t just talk about smooth narrative or clean text-to-language. These tools still sound like actually People, with emotions, personalities and conversation that you can really fool you.

A few days ago, Jane was looking for new sunglasses. Before she knew it, every page she visited showed her relevant ads. It was not a magic. Only algorithms that work with behavioral data. However, data acquisition is no longer something that we can do in the background. With increasing data protection concerns, companies must

Instagram is a powerful channel for companies in Instagram. But here is what I experienced first -hand: If you are not a well -known name, it is hard work to grow an Instagram.

At the beginning of this year I received an AI-generated content project with a deceptively simple goal: adapting email messages for international public. This was not my first time when I navigated global nuance. With an MBA in international business and experience in working on a global advisory project in Portugal, I have already seen

Would you like to expand your marketing team? It all starts with Marketing job descriptions that have been written to exploit their best potential. Wordlaut, structure, even emojis – everything counts. During my time as a marketer I met countless job descriptions and learned one or two things on the way. Not surprising 52% of

If you are a startup founder or marketer who is trying to create dynamics with little or no budget, good news is: Scrappy is the best place to start. Some of the most effective marketing I have ever done – from the early days of my career to my time at Drift – came from