The digital marketing landscape in 2025 changes quickly. Artificial intelligence changes the way people are looking for online. Tools such as the AI ​​overviews of Google, the results of zero clicks and conversation platforms such as chatt are part of everyday viewfinder experiences. Despite these changes, one thing has not changed: if a company does […]
Which brands have to concentrate in 2025 Read More »
Your brand looks courageous on Instagram. But on LinkedIn? There are companies stiff. In the meantime, Twitter is a free free-for-all-all and Tikkok feels like someone else. Sounds familiar? This is the reality for most companies today that tries to remain visible on every social media platform, but to have a broken identity. And here
Building a coherent brand on social platforms Read More »
I switched from marketing manager to CMO in four years. It was quick. It was exciting. And frankly it was a little painful. I lost my sleep. I lost hair. I made a lot of mistakes and learned most of what I now know on the hard tour.
If I have told you about a local company that has been drawn to 239% growth since the pandemic, which channel would you suspect that you would lead? Paid ads? TIKTOK? Blood magic?
239% growth of … pressure mail?! Why shouldn’t you sleep in direct mail. Read More »
In an hour, Chatgpt-O3 can make dozens of marketing graphics on a high level of the types of campaigns that need some teams To complete weeks. And the graphics are not just a first draft starting point. They are ready to run.
How I used Chatgpt-O3 to plan an entire marketing campaign during a flight descent Read More »
Is Billboard advertising still relevant today? Yes, all because of costly signal transmission. This principle of behavior says that expensive signals indicate higher quality or status.
The AI ​​language technology has been moving quickly for some time. But lately it has been feeling as if we have turned into a completely different equipment. We don’t just talk about smooth narrative or clean text-to-language. These tools still sound like actually People, with emotions, personalities and conversation that you can really fool you.
I tested 2025s most realistic AI speaking tools – here is what blew me up Read More »
A few days ago, Jane was looking for new sunglasses. Before she knew it, every page she visited showed her relevant ads. It was not a magic. Only algorithms that work with behavioral data. However, data acquisition is no longer something that we can do in the background. With increasing data protection concerns, companies must
The new rules of the e -mail engagement Read More »
Instagram is a powerful channel for companies in Instagram. But here is what I experienced first -hand: If you are not a well -known name, it is hard work to grow an Instagram.
17 options for your first (or next) 1000 Read More »
At the beginning of this year I received an AI-generated content project with a deceptively simple goal: adapting email messages for international public. This was not my first time when I navigated global nuance. With an MBA in international business and experience in working on a global advisory project in Portugal, I have already seen