At the beginning of this year I received an AI-generated content project with a deceptively simple goal: adapting email messages for international public. This was not my first time when I navigated global nuance. With an MBA in international business and experience in working on a global advisory project in Portugal, I have already seen […]
Would you like to expand your marketing team? It all starts with Marketing job descriptions that have been written to exploit their best potential. Wordlaut, structure, even emojis – everything counts. During my time as a marketer I met countless job descriptions and learned one or two things on the way. Not surprising 52% of
17 Marketing position descriptions for setting managers to attract ideal candidates Read More »
If you are a startup founder or marketer who is trying to create dynamics with little or no budget, good news is: Scrappy is the best place to start. Some of the most effective marketing I have ever done – from the early days of my career to my time at Drift – came from
How private cosers learned to love low-budget marketing with a low budget Read More »
In today’s fast-moving digital world, a well-designed website can make or break your online success. But what really makes a website stand out? The answer is to accept modern web development trends. If you want to create a user -friendly and reaction -fast website, this guide is for you. Why focus on user -friendly and
Web development trends: Create user -friendly websites Read More »
In the world of account-based marketing, start the sales process by selling directly to your most suitable, highest value accounts. This means that time is wasted to try to market non -qualified leads that are not suitable for your company. You can move directly into the phases of the adaptation operation and the joy of
8 steps to set up your account-based marketing strategy (+ recommended tools) Read More »
My son and I recently watched some videos generated with AI when he suddenly stopped and asked: “Wait … none of them are real?” This break summarizes perfectly, where we are standing with AI video tools. We have reached the point where a casual viewer yourself has to step back and consider whether what you
Here are the most popular AI video tools that are actually worth their time Read More »
I will never forget the first advertising business, which I created and put on the Internet: a free guide that helps you to expand your Instagram support.
How to use giveaways to optimize your lead generation Read More »
Have you ever look at an advertisement and ask yourself: “What about everything in the world does that mean?” So I felt after looking at this strip display.
How, comment, share. In the past, this was the sacred trinity of the engagement of social media, but in recent years there has been rescue content as a new competitor.
How to create content buyers back for Read More »
When the generative AI came out for the first time, I was skeptical. While it developed some good ideas, I saw it more as a novelty than a real copywriting tool. To be honest, I didn’t believe that “great” and “Ai copywriting in the fire” would ever belong in the same sentence. To be clear,